8 min read

The first quarter of the year is already up. Some of you believe your social media strategy is set. Some may say it’s “work in progress.” While some are still wondering where to start. However, this piece is for you no matter which category you fall in. You know why? Because it’s never too late to learn about the 8 must-have social media tools!

Related Read: Best Lead Generation Tools You Need To Try
Social Media Marketing is not a joke.

Deciding which tools to choose toward designing the right social media strategy is a constant battle. Moreover, the target audience and the type of social media posts are different for each company. So, how do you get out of this mess?

Well for starters, have a look at this list of tools that might just make things easier for you. Secondly, try to experiment with your social media posts.

Third, let’s move on to the tools already!

1)  Canva

canva social media platform tool instrument for designing smm posts

We put this tool first, partially because of its ease of use and partially because of its amazing visual content. Canva can help you create visually stunning social media posts. It has a simple drag and drop format and allows several team members to work on one project. Moreover, it offers an array of visual content options like background transparency, thought bubbles, photo enhancers, and design grids.
You can choose to create visual content from a wide variety of categories. In fact, you can select pre-made templates for infographics, posters, and social media posts (like Facebook posts, Tumblr covers, Instagram designshttps://www.postermywall.com/index.php/l/instagram-post-template etc.)
Bonus point:  Free icons are always a plus point, right?

2) Outgrow

Interactive content is now being dubbed as the ‘future of marketing’. Now we are not saying that this is the absolute truth. But we are saying that interactive content is a necessity if you want higher audience engagement. In fact, interactive content is 2x more engaging than passive content.
You say ‘interactive content’, we say ‘Outgrow’. Let us explain why.Outgrow allows you to create interactive quizzes, calculators, polls, e-commerce recommendation quizzes and chatbots. Quizzes are further classified as Outcome and Graded. Graded Quizzes are like the surprise tests that you gave in school, only much more fun! It catches your audience and boosts your lead gen game. Exhibit A:

outgrow social media tools social media engagement

On the other hand, Outcome quizzes provide a personalized result on the basis of the options selected by the prospects. It can look a bit like this:

outgrow social media tools social media engagement

Want to read up on the rest of the interactive content types? Head on over here.
Outgrow’s wide variety of interactive content types, pre-made templates, and layouts are optimized for higher conversions and better social media engagement. However, their powerful funnel analytics takes the cake here. It provides your conversion rates at each stage of the sales funnel and detailed analytics for each user. You can embed these interactive experiences in your social media dashboards and ads.

Bonus point: Their 24*7 customer support and requires no coding knowledge to create these.

3) Planable

Planable is literally a centralized hub for all your social media content, feedback, and ideas. As social media marketers, we often engage in time-consuming preview processes for our scheduled posts. This leaves extremely little time for experimenting with our marketing strategies.
It allows you to preview your social media posts as though they were live. You can create engaging visual content along with your team members in one go. In fact, they call it “content creation on steroids”. It is rich in details and allows you to duplicate posts for the intended channel separately.

planable content collaboration platform for agencies freelancers marketing teams labels duplicate social media posts

Moreover, you can streamline your marketing efforts by adding your posts into a predefined time slot and power up your social media scheduling.
And who doesn’t love a one-stop solution for their social media marketing efforts?

planable content calendar social media calendar for collaboration

Bonus Point: It allows you to gather feedback where it makes sense, right next to the post. You can tag team members and choose to send notifications to the right people.

4) Buzzsumo

What’s better than well written social media content? Optimized social media content. Buzzsumo helps you with the latter.
It helps you discover the most shared content across all social networks and provides you with detailed analysis reports. Moreover, it helps you get an analysis of what your competitors are posting. How? Well, it can help you track your competitor’s content performance and do detailed comparisons. Additionally, it alerts you when an author or competitor publishes new content related to yours.

buzzsumo optimise social media content

Furthermore, it can help you find influencers in any topic area, review the content they share and amplify it.
joe pulizzi buzzsumo
Bonus Point: Exhaustive nature of analytics for your content marketing efforts and instant search of up to 12 months of data.

5) Mention

Mention can help you with real-time media monitoring by giving you live updates about your brand from web and social media. In fact, it allows you to easily monitor over 1 billion sources daily including social media, forums, and blogs. Moreover, it can help you hear whatever is being said about your brand on the web in real time. Consequently, you can reach out, respond to comments in real time, and grow your community of brand ambassadors. What’s more, you can find influencers that can spread your message through their influencer discovery tools.

mention influencer discovery tools

Most importantly, their insight center can help you dive deep into your monitoring data, experiment with new graphs, and discover trends you’d otherwise miss. This includes key metrics like brand sentiment, reach, influence score, and gender.

6) AdEspresso

Let’s be honest, creating and managing ads for social platforms is hard. Thankfully, this social media management tool is all we need to sort that out.
You can choose to create campaigns on Google, Facebook, Instagram or through AdEspresso’s campaign creation flow. What’s more, AdEspresso analyzes your Facebook campaigns and provides actionable daily in-app tips. This allows you to pause underperforming ads and multiply the ones that work.
Adespresso allows you to create different variations of your ads and simplifies your experimentation process.

adespresso platform for facebook twitter linkedin instagram ads optimisation

Furthermore, this tool connects your CRM or email marketing tool with your Facebook Ad Account – keeping your leads, contacts, and audiences in sync. With their campaign approval feature, you can send emails to your client or customer and have them approve and publish your campaign. You can also share a link with your clients to have them review all of the campaign settings for greenlight.
That’s social media management simplified, isn’t it?

7) Tagboard

Did you know that 92%of consumers say they trust earned media above all other forms of advertising? Tagboard uses hashtags to search for and collect public social media content from Twitter, Instagram, and Facebook. Consequently, it helps you quickly transform real-time content into impactful displays for your live broadcast, venue screens, web, and mobile platforms. In fact, you can close the loop by notifying users that they’ve been featured. Set automatic or manual replies with Twitter and Instagram.

tagboard social media display partner

Moreover, it can help you block offensive or negative content, and use keyword filters to automatically remove or promote posts.
social media partner for smm display
The feature of Tagboard Live helps you streamline your workflows for your live events. You can easily manage high-volume content with one simple, responsive, and intuitive interface.

8) Bitly

Bitly defines its tool as a “tool that helps businesses brand, measure, and optimize their links to build the best possible customer experience”. And honestly, we couldn’t agree more!
Bitly can help you put your brand across every channel and device with branded links. It helps you create seamless, highly personalized mobile experiences with deep linking. Moreover, it can help you collect and analyze cross-channel analytics so you can optimize them later.

bit.ly shortlink


URL shortening becomes a necessity in the social media sharing process. But Bitly goes one step further. It provides you with ‘branded links’ that drive CTR up to 34%.Branded Short Domains replace the “bit.ly” in your links with your brand name, allowing you to take total control of your content. Moreover, their Mobile Optimizer tool can help you create mobile deep links that detect the best experience for your users and route them accordingly.
Furthermore, it helps you organize your account in a way that suits your company structure and workflow. For instance, Brand Manager allows you to ‘segment account activity and analytics by the department, location, channel, brand, or user to collect meaningful insights into how teams perform individually or how your company performs as a whole’.
Woah, that was a lot of information. But we hope it helped you gain a rough (okay sorry, extremely detailed!) idea about the tools you need to conquer the marketing scene.
Etee Dubey is a full-time Content and Outreach Specialist at Outgrow and a part-time dreamer. In her free time, she catches up with her reading and explains the meaning of her eccentric name to the people around her.

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