The first quarter of the year is already up. Some of you believe your social media strategy is set. Some may say it’s “work in progress.” While some are still wondering where to start. However, this piece is for you no matter which category you fall in. You know why? Because it’s never too late to learn about the 8 must-have social media tools!
Related Read: Best Lead Generation Tools You Need To Try
Social Media Marketing is not a joke.

Deciding which tools to choose toward designing the right social media strategy is a constant battle. Moreover, the target audience and the type of social media posts are different for each company. So, how do you get out of this mess?

Well for starters, have a look at this list of tools that might just make things easier for you. Secondly, try to experiment with your social media posts.

Third, let’s move on to the tools already!

1)  Canva

canva social media platform tool instrument for designing smm posts

We put this tool first, partially because of its ease of use and partially because of its amazing visual content. Canva can help you create visually stunning social media posts. It has a simple drag and drop format and allows several team members to work on one project. Moreover, it offers an array of visual content options like background transparency, thought bubbles, photo enhancers, and design grids.
You can choose to create visual content from a wide variety of categories. In fact, you can select pre-made templates for infographics, posters, and social media posts (like Facebook posts, Tumblr covers, Instagram designs etc.)
Bonus point:  Free icons are always a plus point, right?

2) Outgrow

Interactive content is now being dubbed as the ‘future of marketing’. Now we are not saying that this is the absolute truth. But we are saying that interactive content is a necessity if you want higher audience engagement. In fact, interactive content is 2x more engaging than passive content.
You say ‘interactive content’, we say ‘Outgrow’. Let us explain why.Outgrow allows you to create interactive quizzes, calculators, polls, e-commerce recommendation quizzes and chatbots. Quizzes are further classified as Outcome and Graded. Graded Quizzes are like the surprise tests that you gave in school, only much more fun! It catches your audience and boosts your lead gen game. Exhibit A:

outgrow social media tools social media engagement

On the other hand, Outcome quizzes provide a personalized result on the basis of the options selected by the prospects. It can look a bit like this:

outgrow social media tools social media engagement

Want to read up on the rest of the interactive content types? Head on over here.
Outgrow’s wide variety of interactive content types, pre-made templates, and layouts are optimized for higher conversions and better social media engagement. However, their powerful funnel analytics takes the cake here. It provides your conversion rates at each stage of the sales funnel and detailed analytics for each user. You can embed these interactive experiences in your social media dashboards and ads.

Bonus point: Their 24*7 customer support and requires no coding knowledge to create these.

3) Planable

Planable is literally a centralized hub for all your social media content, feedback, and ideas. As social media marketers, we often engage in time-consuming preview processes for our scheduled posts. This leaves extremely little time for experimenting with our marketing strategies.
It allows you to preview your social media posts as though they were live. You can create engaging visual content along with your team members in one go. In fact, they call it “content creation on steroids”. It is rich in details and allows you to duplicate posts for the intended channel separately.

planable content collaboration platform for agencies freelancers marketing teams labels duplicate social media posts

With this SproutSocial alternative, you can streamline your marketing efforts by adding your posts into a predefined time slot and power up your social media scheduling.
And who doesn’t love a one-stop solution for their social media marketing efforts?

planable content calendar social media calendar for collaboration

Bonus Point: It allows you to gather feedback where it makes sense, right next to the post. You can tag team members and choose to send notifications to the right people.

4) Buzzsumo

What’s better than well written social media content? Optimized social media content. Buzzsumo helps you with the latter.
It helps you discover the most shared content across all social networks and provides you with detailed analysis reports. Moreover, it helps you get an analysis of what your competitors are posting. How? Well, it can help you track your competitor’s content performance and do detailed comparisons. Additionally, it alerts you when an author or competitor publishes new content related to yours.

buzzsumo optimise social media content

Furthermore, it can help you find influencers in any topic area, review the content they share and amplify it.
joe pulizzi buzzsumo
Bonus Point: Exhaustive nature of analytics for your content marketing efforts and instant search of up to 12 months of data.



5) Social Status

Social Status is an in-depth social media analytics tool for Facebook, Instagram, YouTube, LinkedIn and Twitter. The product has 4 different analytics tools including Profile Analytics to track the profiles and pages you admin. Ads Analytics lets you track all your paid social campaigns. Competitor Analytics provides competitor analysis and benchmarking. While Influencer Analytics is for tracking and reporting on your influencer marketing campaigns.
There’s also a Reporting feature which enables you to export reports to PDF, PowerPoint and Google Slides. Reports can be customized and white-labeled too.
Social Status have also published a downloadable PowerPoint social media report template.

social status

6) Mention

Mention can help you with real-time media monitoring by giving you live updates about your brand from web and social media. In fact, it allows you to easily monitor over 1 billion sources daily including social media, forums, and blogs. Moreover, it can help you hear whatever is being said about your brand on the web in real time. Consequently, you can reach out, respond to comments in real time, and grow your community of brand ambassadors. What’s more, you can find influencers that can spread your message through their influencer discovery tools.

mention influencer discovery tools

Most importantly, their insight center can help you dive deep into your monitoring data, experiment with new graphs, and discover trends you’d otherwise miss. This includes key metrics like brand sentiment, reach, influence score, and gender.

7) AdEspresso

Let’s be honest, creating and managing ads for social platforms is hard. Thankfully, this social media management tool is all we need to sort that out.
You can choose to create campaigns on Google, Facebook, Instagram or through AdEspresso’s campaign creation flow. What’s more, AdEspresso analyzes your Facebook campaigns and provides actionable daily in-app tips. This allows you to pause underperforming ads and multiply the ones that work.
Adespresso allows you to create different variations of your ads and simplifies your experimentation process.

adespresso platform for facebook twitter linkedin instagram ads optimisation

Furthermore, this tool connects your CRM or email marketing tool with your Facebook Ad Account – keeping your leads, contacts, and audiences in sync. With their campaign approval feature, you can send emails to your client or customer and have them approve and publish your campaign. You can also share a link with your clients to have them review all of the campaign settings for greenlight.
That’s social media management simplified, isn’t it?

8) Tagboard

Did you know that 92%of consumers say they trust earned media above all other forms of advertising? Tagboard uses hashtags to search for and collect public social media content from Twitter, Instagram, and Facebook. Consequently, it helps you quickly transform real-time content into impactful displays for your live broadcast, venue screens, web, and mobile platforms. In fact, you can close the loop by notifying users that they’ve been featured. Set automatic or manual replies with Twitter and Instagram.

tagboard social media display partner

Moreover, it can help you block offensive or negative content, and use keyword filters to automatically remove or promote posts.
social media partner for smm display
The feature of Tagboard Live helps you streamline your workflows for your live events. You can easily manage high-volume content with one simple, responsive, and intuitive interface.

9) Rebrandly

Links are an asset for every business, and as such, they need to be monitored, updated, and reassessed over time. With Rebrandly, marketers are able to brand, track, and share short URLs using a custom domain name. The tool also gives you the opportunity to scale your linking efforts and offers the ability to grow and target specific audiences with shortened links. 
You will also receive handy analytics and learn about who’s clicking on your links with Rebrandly — such as what country the clicks are coming from, the most popular times or days your audience interacts with your links, their language, location, browser, and devices, etc. You can see what the dashboard looks like below:


10) Bitly

Bitly defines its tool as a “tool that helps businesses brand, measure, and optimize their links to build the best possible customer experience”. And honestly, we couldn’t agree more!
Bitly can help you put your brand across every channel and device with branded links. It helps you create seamless, highly personalized mobile experiences with deep linking. Moreover, it can help you collect and analyze cross-channel analytics so you can optimize them later. shortlink


URL shortening becomes a necessity in the social media sharing process. But Bitly goes one step further. It provides you with ‘branded links’ that drive CTR up to 34%.Branded Short Domains replace the “” in your links with your brand name, allowing you to take total control of your content. Moreover, their Mobile Optimizer tool can help you create mobile deep links that detect the best experience for your users and route them accordingly.
Furthermore, it helps you organize your account in a way that suits your company structure and workflow. For instance, Brand Manager allows you to ‘segment account activity and analytics by the department, location, channel, brand, or user to collect meaningful insights into how teams perform individually or how your company performs as a whole’.


11) Venngage

Venngage is an online design platform that helps marketers create easy-to-edit and professional designs. Venngage also has a Map maker that can create stunning designs, have imaginative mind maps like no other. Browse mind map templates specific to strategic planning, HR, brainstorming, nonprofits, and more.
social media tool for mind maps

12) Agency Vista

If you’re a social media marketing agency, then you know how difficult it can be to manage your clients without automation. We recommend joining Agency Vista, a marketing agency network that can provide you with a wealth of tools to help your business. Each verified profile comes with a free white-labeled customer intake questionnaire that can be customized to your brand so that you get the right information when onboarding your clients – making it that much easier to manage their social media and scale their online efforts.
agency vista white label questionaire

13) Brand24

Brand24 is an effective social media monitoring tool. It has a dedicated integration with Instagram, Twitter, and Facebook that is compliant with all the latest regulations and guidelines.
Brand24 gives you instant access to mentions across blogs, videos, podcasts, reviews, news, and more sources. Thanks to extensive analytics, you can measure keywords performance and engagement on the Internet.
It lets you monitor what people are saying about you across the Internet, engage with clients and influencers, get more customer insights than ever before, identify sales leads, and monitor competition—everything you need to stay ahead of the game!
Brand24 is the perfect solution for companies who want to stay on top of their game. You’ll never miss a message or a potential opportunity again.
brand 24 best social media tools
Woah, that was a lot of information. But we hope it helped you gain a rough (okay sorry, extremely detailed!) idea about the tools you need to conquer the marketing scene.
This article was submitted by Etee Dubey, a full-time Content and Outreach Specialist at Outgrow.

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