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We may be a long way from the era of people poking each other on Facebook, but around two billion people worldwide use the platform daily and it's a crucial part of the editorial calendar for many brands. The right Facebook publishing tools can make life much easier...
Influencer marketing has a reputation problem, and it earned it. I believe it came right after marketing teams started treating influencer partnerships as a completely separate orbit from their actual strategy. Hand a creator a brief, wire the payment, and hope the...
Influencer marketing has a reputation problem, and it earned it. I believe it came right after marketing teams started treating influencer partnerships as a completely separate orbit from their actual strategy. Hand a creator a brief, wire the payment, and hope the...
Social media moves fast. Like, blink-and-it’s-a-new-trend fast. So how do you stay ahead without constantly doomscrolling or living on TikTok “for research”? One word: newsletters. The right newsletter is like a savvy internet friend who’s doing the scrolling for you....
Lacking inspiration or juggling multiple social accounts? Tired of staring at a blank screen, wondering what to post on Instagram? Been there. In this article, I'll provide you with a month's worth of valuable Instagram post ideas that will keep your followers engaged...
Hashtags can help you gain more engagement on Instagram, as well as other social media sites. For your brand to reach your target audience, you must use relevant or trending hashtags. The hashtags on your posts have to support the content you publish. They’re an...
If you’re looking to take your marketing efforts to the next level, brand ambassadors could be just what you need. The company’s brand is everything to its customers and prospects. And think about it, you don’t leave up to chance the one aspect that represents...
Having a hard time figuring out what to post on Google My Business to boost your online presence and attract more potential customers? Or maybe you’re pondering over content ideas suitable for different business profiles. Look no further! In this blog post, you'll...
The countdown until the merriest season of the year has started. All I want for Christmas is You is slowly making its way to the top of my playlist. As I’m writing this, I’m dreaming of hot chocolate, wrapping and (especially) unwrapping gifts, matching Christmas...
Valentine’s Day – whether you like it or not, you’re bound to be affected by it. But hey, even if you don’t have a significant other next to you, that’s ok. Your work is always going to be there for you. Even when you don’t want it to! Isn’t that sweet? As a social...
![Best Content Marketing Examples That Drive Results [Tested by experts in 2021]](https://planable.io/wp-content/uploads/2021/06/content-marketing-examples-1.jpeg)
Content marketing is the hot topic of the decade. It is also a broad matter that makes it a never-ending challenge for everybody. As 70% of marketers are actively investing in content marketing, defining it is trickier than ever. I asked 8 experts to reveal the best...
There’s no law of marketing that says a brand has to tell stories. If it’s truly opposed to narrative structures, it can stick to dishing out bullet-point lists of product features, half-baked context-free social media witticisms, and isolated factual accounts of...
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