by Horea Matei | Jan 15, 2026 | Marketing, Social Media, Tools
Brandwatch seems to check all the boxes social media managers may look for at first, it handles content planning, analytics, social media monitoring, influencer marketing, and loads more. But it does lack critical features and is often subject to bugs. So, let me walk...
by Horea Matei | Jan 15, 2026 | Social Media, Tools
With TikTok accounts still receiving among the highest average engagement rates out of all social media networks, this social media platform is the place to be to skyrocket your brand awareness. But the network is pretty hectic and it’s easy to lose the...
by George Danaila | Jan 12, 2026 | Inspiration, Social Media
Influencer marketing has a reputation problem, and it earned it. I believe it came right after marketing teams started treating influencer partnerships as a completely separate orbit from their actual strategy. Hand a creator a brief, wire the payment, and hope the...
by Marco Giuliani | Jan 12, 2026 | Social Media
I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The more people managing multiple social media accounts, the greater the chance of...
by Horea Matei | Jan 12, 2026 | Social Media, Tools
Emplifi is a unified social media management and customer care platform with tons of advanced functionalities for creating content and improving multi-channel performance. But, like any solution, it does have drawbacks, issues that Emplifi alternatives can fix. For...
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