A sharp hashtag strategy is your gateway to discoverability. Hashtags help categorize your content, connecting it to relevant communities and conversations and fostering brand exclusivity. But if you manage multiple social media accounts across different platforms,...
42 Free Instagram Story Templates with Canva Editables
Instagram stories might look simple, but don't let them fool you — they're a powerful part of a social media strategy. Instagram Story templates help you produce high-quality content daily, leveraging the visibility boost of daily posting. Templates are easy to use,...
TikTok Content Calendar: Planning 2024’s Best Posts + Template
Browsing for a solid TikTok content calendar template? Look no further — it's right here. A TikTok content calendar isn't just nice to have. It helps you keep your strategy sharp and on track. It also helps you create a confident platform presence to boost audience...
Marketing Productivity Social Media
A Content Marketer’s Guide to Content Scaling (Without Sacrificing Quality)
Content scaling always gives me a mix of emotions. It's exciting and daunting in equal measure. Part of me thinks we're already putting out so much — how can we produce more content without losing quality or sanity? That's why I'll only consider content scaling when I...
The Best 6 Metricool Alternatives for Smooth Social Media Management
Metricool alternatives help social marketers boost productivity and stay on track regardless of the number of channels, clients, and approvals involved. Marketing teams use social media automation tools like Metricool for many reasons, the core being to stay in...
How to Manage Multiple Instagram Accounts for Clients at the Same Time
Do you have to manage multiple Instagram accounts and keep your sanity intact amidst a sea of content? I'm here to lend a helping hand and guide you through the choppy waters of juggling several Instagram accounts at the same time. Between Instagram app limitations on...
How to Start Your Social Media Marketing Agency (SMMA) in 2024
Are you a savvy social media marketer looking to transform your expertise into a flourishing business? Read on for a step-by-step guide on how to start an SMMA (or social media marketing agency) and make your entrepreneurial ambitions come to life. I’ve created a...
How to Plan & Create an Instagram Content Calendar in 2024
Does your marketing team have an Instagram content calendar figured out for 2024? If you're an avid Instagram marketer, you know a calendar is the ultimate answer to your content woes. Planning your IG content in advance helps you tackle the most significant...
Marketing Workflow: 8 Steps to Implement It in Your Team
Are you one of the marketers who have a fine-tuned marketing workflow? If not yet, then stay tuned — we'll guide you to one! Workflows help marketing teams stay on track with their tasks, align with the strategy, and organize the living chaos of robust marketing...