by Ioana Sima | Oct 4, 2023 | Social Media
In the past two decades, social media has evolved from a simple communication channel into a powerful tool that can distinguish businesses in a competitive market. Today’s social consumers expect more than just presence and responsiveness. This shift is driving...
by Kachi Eloka | Sep 25, 2023 | Brand, Marketing, Social Media
Everyone wants a piece of the creator marketing pie. And for very good reasons. Creators have the attention of highly engaged audiences, are recognized as trusted sources of information, and can advocate for brands in a unique, relatable way. This community-first...
by Valerie Kakovkina | Jul 11, 2023 | Marketing, Social Media
NFTs… You might love them, you might hate them, but one thing’s for sure — you’ve definitely heard a lot about them in the last couple of years. NFTs (or non-fungible tokens) exploded onto the scene in 2020 and rode a monumental wave of popularity between 2020 and...
by Miruna Dragomir | Jun 28, 2023 | Inspiration, Marketing, Social Media
We’re way beyond discussing whether social media is important for brands or not. We know this. All brands want to be liked and popular on social. The burning question now is, “How?”. We’re all looking at the same handful of brands that made it...
by Andreea Coroian | Jun 22, 2023 | Social Media
If we’ve ever chatted, you most probably heard me at least once mention something about the importance of mental health. I’m so passionate about this topic that I just can’t shut up. Honestly. I started working in social media during college from a desire to...
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