What's new

Social listening now tracks up to 3 aliases or sub-brands for each main brand — the handles, domains, or writing variations people use instead of your brand’s exact name. Aliases don’t count toward your keyword limit.

AI can suggest aliases for you to review. Mentions of every name land in the same feed, charts, and alerts as your brand, with nothing counted twice.

Requires the Social listening add-on.

You can now create a LinkedIn poll in Planable and schedule or publish it as a native LinkedIn poll post, right next to the rest of your content.

Here’s what’s new:

• “Add poll” option in the LinkedIn composer, then set: a question of up to 140 characters, 2 to 4 options of up to 30 characters each, and a duration from 1 day to 2 weeks (1 week by default)
• A poll preview in the post, which you can edit or delete until the post goes live
• Poll results on published company page posts (vote count, time left, and a percentage per option) so your team and clients can follow along without opening LinkedIn
• A poll icon on poll posts in the calendar, list, and grid views

Results show for company pages only. Personal profile polls link to their results on LinkedIn, since LinkedIn doesn’t share them with scheduling tools. A poll post can have text, but no media, PDF, or link preview.

Try it now!

You can now change a post from one type to another without recreating it: a Post to Reels, Reels to a Story, and back. It’s the same post, so comments, approvals, the first comment, and the campaign stay attached, and nothing needs to be re-approved.

Good to know:

• You can switch type in the post composer mid-draft, and choose to carry your caption and media over or begin the new type empty
• For already created posts, you can switch the type from each post’s More menu
• Grouped posts switch together. A carousel switched to Story becomes one story per image or video, up to 20
• If something can’t move to the new type, like a caption going to a Story, you’ll see exactly what gets removed before you confirm.

You can now upload a PDF straight into a LinkedIn post and publish it as a native LinkedIn document post. Decks, reports, and Canva or Figma exports go out as the original file, up to 300 pages.

Here’s what’s new:

• Upload PDF document button in the LinkedIn composer, or drag a PDF onto the post
• Page-by-page preview with a page counter, so you and your reviewers can click through the whole document before it goes out
• Editable document title of up to 128 characters, prefilled with the file name
• First-page thumbnail with a PDF badge in calendar, list, and grid views
• Download PDF button on the preview to save the original file
• Optional caption: a PDF post can go out with no text

Works for LinkedIn personal profiles and company pages. Publishing to a company page requires the Super admin or Content admin role on LinkedIn.

The previous option of uploading multiple images to Planable and turning them into a PDF in-app remains available. We’ve just added the option to add an existing PDF directly. 

You can now schedule Instagram Trial Reels from Planable. A trial reel goes to non-followers first, so you can test content before your audience sees it.

Turn it on with the new Trial button in the Reel editor. It opens three switches, all off by default:

• Trial reel turns the trial on for that post
• Auto-share after 72h lets Instagram share the reel with your followers if it performs well
• Show on profile feed adds the reel to your profile grid once the 72-hour trial ends

After publishing, the post shows a Trial reel label, so your team can tell it went out as a trial.

Available for Instagram Business and Creator accounts with at least 200 followers, and personal accounts with at least 1,000. Trial reels publish directly from Planable, without needing the mobile app.

Instagram is still rolling the feature out, so not every eligible account has it yet.

Here’s how to set it up →

The updated Competitors tab in Social listening puts your brand next to your competitors, so you can see how much people talk about each one, and how the conversation leans.

Here’s what’s new:

• Where you stand matrix: you vs each competitor, plotted by net sentiment and mention volume
• Share of voice: each brand’s share of all mentions plus split of share voice per each channel
• Sentiment split: positive, neutral, and negative mentions for each brand, side by side
• Full competitor mentions feed: every mention, color-coded by competitor
• Suggested competitors: if you haven’t added any yet, we suggest names based on your brand

Mentions come from Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, Reddit, and the web.

Requires the Social listening add-on.

You can now add music straight from Planable, without switching to the native app to finish the post. It works with TikTok’s commercial music library for TikTok posts (videos, single posts, and carousels), and with Instagram’s trending tracks and original sounds for Reels.

• TikTok music library: pick a track from TikTok’s commercial music library, browse by genre, or search by track or artist, with a preview before you add it. A country selector switches the trending catalog. Photo posts can also use Auto add music to let TikTok pick a track automatically.
• Instagram Reels audio: pick from trending Music or Original audio, search and preview tracks, or open a sound on Instagram directly.

The selected track or audio shows on the post in the feed and the post modal, so teammates and clients can directly see what’s playing.

A few things users have been asking for that shipped recently:

• Label import between workspaces: set up client workspaces faster by copying labels
• Unread comment markers: so new replies never get lost in a busy thread
• Optional auto-crop toggle per workspace: keep full control over how your images look
• Wider TikTok thumbnail picker: land on the exact frame you want, faster
• GIFs and images in the same LinkedIn post: stop choosing one or the other — post both together, just like on LinkedIn itself

Small on their own, but they cut out a lot of repeated work.

Analytics now covers X — see how your X posts are doing without leaving Planable, right alongside Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Here’s what you can do:

• See how your X profile is doing: followers, posts, impressions, and engagements
• Spot your top posts by impressions or engagement
• See every X post you’ve published during the selected period, sortable by performance
• Dig into post-level detail: likes, reposts, replies, profile clicks
• Send X reports to your clients via share link, PDF, or CSV

X is not yet supported in the cross-channel view and reporting (coming soon).

Requires the Analytics add-on.