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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Create
fast, AI-powered, platform-perfect
Schedule
9 platforms, all formats, one-click
Plan
clean, visual content planning
Engage
one inbox for all your comments
Collaborate
real-time & clear feedback
Analyze
actionable insights, at a glance
Approve
easy, step-by-step approvals
Social Listening
listen, discover, and act
Social media APIs don't come in a single flavor. Instagram, LinkedIn, TikTok, and X each publish their own API with separate app review processes and rate limits that change without warning. Building one native integration typically takes 2–3 weeks per platform, by...
Social listening for your brand, competitors & topics across
8 social platforms & the web, with AI sentiment on every mention.
From $99/workspace/month.
Planable monitors Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Reddit + the wider web: blogs, news sites, forums & newsletters.
Planable finds conversations from people who never tagged you (keyword-based, not tag-based). Brand context keeps the feed relevant, filtering out irrelevant posts.
Follow industry conversations with topic keywords, so you create content that resonates and matches your audience’s interests.
Every mention is classified positive, neutral, or negative. Catch trends int he chart, sort by sentiment, and jump straight to the mentions that need your attention.
Get notified in-app, by email, or in Slack when mention volume or sentiment shifts. Or connect Social Listening to any AI tool through Planable's MCP and API.
Monitor competitor mentions across social and the web, so you can address what comes up: a gap they're missing, a complaint you can solve, or a trend worth joining.
Track the topics and keywords that matter to your space, not just your brand name. See what your audience is asking, worried about, or excited by — then write the post that actually answers it, instead of guessing.
Check mentions of the competitors you choose to follow, and see the sentiment behind them — what their audience likes, what they don’t. Turn a complaint nobody’s addressing, or a compliment worth matching, into your next post.
CSV exports include the complete text of every mention, not a truncated snippet, and you can pull all the data and mentions into Claude, ChatGPT, or Gemini through the Planable MCP.
Know exactly how current the numbers are before you put them in front of a client.
Reporting stays organized by brand, right beside the content calendar it's reporting on.
Track what’s said about competitors in Social listening, and see how their own channels perform in Analytics.
Yes. Planable Social listening monitors brand and keyword mentions across 8 sources: X, YouTube, Reddit, TikTok, Facebook, Instagram, LinkedIn, and the wider web (blogs, news sites, forums, newsletters). It’s a standalone add-on, available on all Planable plans.
Yes. Planable Social listening is keyword-based, not tag-based, so it surfaces posts from people who never @mentioned your brand, including on platforms where you have no connected account.
Each workspace gets 1 brand keyword and 3 topic keywords — enough to monitor your own brand plus your competitors and the industry topics you care about. Listening is activated per workspace, so agencies pay only for the clients who need it.
$99 per workspace per month, or $990 per workspace per year. It’s a standalone add-on and is not gated behind Planable Analytics. Teams with bigger needs — more keywords or faster refresh — can talk to sales about an upgrade.
Yes. Planable Social listening includes a 30-day free trial, with no limit on the number of searches during the trial.
Planable Social listening covers the last 30 days of mentions, viewable in 7-, 14-, and 30-day ranges. It isn’t built for multi-year historical analysis.
Your brand keyword resyncs every 24 hours and topic keywords every 7 days. Every view shows a “Last synced” timestamp so you always know how current the feed is.
Yes. Planable classifies every mention as positive, neutral, or negative, so you can track how brand and topic sentiment move over time and put that in a client or board report.
