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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Social media teams are under pressure: publish more posts across multiple channels while maintaining brand quality. And, be careful, one mistake could make or break your reputation! Audiences expect fresh content, businesses want measurable ROI, and competitors are...
Repurposing content is no longer optional if you want to save time, strengthen your content strategy, and reach a larger audience. Instead of creating high quality content from scratch every single time, you can turn social media posts into evergreen blog articles with just a few clicks — thanks to our free AI repurposing tool.
As George Danaila, our social media specialist, says:
Your best ideas don’t need to be reinvented, they need to be rediscovered. Repurposing gives them a second life where they matter most.
Planable’s free content repurposing generator gives you more than efficiency, it gives your content a second life across multiple platforms, without extra effort.
Content repurposing is about taking published content and giving it a new format, like turning a LinkedIn post into a blog article or transforming short form videos into long form written content.
But here’s the problem: doing this manually is slow, repetitive, and time consuming. Expanding multiple posts into a new blog post means hours of copy-pasting, rewriting, and formatting.
That’s where AI-powered repurposing comes in. Instead of recycling content line by line, Planable’s content repurposing tool instantly transforms your social posts into blog posts that’s longer, richer, and ready to publish.
You save time, scale your content marketing strategy, and ensure your best performing content works harder across multiple platforms.
Here’s a step-by-step look at how to turn a social media post into a blog article using Planable’s free generator.
You can request 1, 3, or even 5 variations. But don’t worry, the tool is free and you can use it as many times as you like.
Repurposing is about giving your existing content more reach and longevity. Here’s why turning social posts into blog posts with AI makes sense:
To get the most out of Planable’s repurposing content generator, focus on a few simple practices that will help you turn your content into high quality blog posts that deliver long-term results.
Repurposing content isn’t just about efficiency — it’s about building connections. Encourage readers to comment on your new blog article, share it across social media channels, and join the conversation. Even if some followers saw the same content before, you can capture their attention again by asking what they’d like to learn next. This turns past engagement into new ideas for future articles.
Blog posts don’t have to stay text-only. Expand your content repurposing strategy by adding visuals, YouTube videos, long form videos, Pinterest boards, or even infographics. A Backlinko study found that 97% of high performing content on Google’s first page includes at least one image. So, don’t hesitate to reuse carousel graphics, embed a TikTok clip, or link a podcast episode. People consume content differently across platforms, and by cross posting in multiple formats, you’ll reach a new audience while keeping your content creation workflow efficient.
Instead of scrambling to create content from scratch, integrate repurposing into your ongoing strategy. Use top performing blog posts, existing articles, or even a long form piece around the same topic as raw material for new content. This workflow saves time, delivers high quality content consistently, and helps you scale across other channels.
Repurposing isn’t about repeating the same content, it’s about enriching it. Add depth to your social media snippets by transforming them into long form blog articles, case studies, or even cross posting them as different content types on multiple platforms. By giving your audience more value in each format, you strengthen your brand while reaching wider audiences.
Start with your best performing content, posts or articles that already proved their value. Update them with fresh stats, industry trends, or a new call to action, and you’ll turn them into evergreen content that stays useful for months or years. This way, your audience’s attention isn’t wasted on one-off ideas, your same theme keeps delivering results long term.
Here are some of the most common ones we get about turning social media platform posts into articles and how Planable’s repurposing content tool makes the process easier.
AI tools like Planable’s allow you to quickly transform short updates from platforms such as LinkedIn, Instagram, or X into long form written content. Instead of rewriting manually, you can generate blog drafts that are ready to optimize for SEO, publish on your site, and share across multiple channels.
Start by choosing captions that already performed well with your audience. Expand them into long form blog articles by adding context, examples, or data. Planable’s repurposing content AI tool makes this even easier. Paste your caption into the generator and instantly turn it into a full blog article.
Repurposing works best when there’s more to say about an idea. Bundle related posts into one long form piece, or expand a single strong post into a blog article with added insights. For short updates with no depth, it’s better to create new content. Planable’s generator helps you strike the right balance by making repurposing effortless when it makes sense.
Repurposing content is one of the smartest ways to scale your content strategy without sacrificing quality. By turning short social updates into long form articles, you extend the lifespan of your ideas, build brand authority, and reach a new audience far beyond your social media channels.
With Planable’s free AI repurposing tool, this process takes minutes instead of hours. You can generate high quality drafts, adapt them to different content types, and keep publishing consistently without burning out your team.
Miruna Dragomir, CMO @Planable, ex Social Media Comms Manager @Oracle & ex Marketing Coordinator @Uber. 9 years of experience in social media and marketing. Built Planable’s brand and reputation and helped grow it from 50 customers to over 6.5K. Social media fanatic, tech geek & a sucker for learning.
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