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Social media 
management pricing: how much to charge your clients in 2022

Calculate your price

Social media management pricing calculator

Are you charging enough? Find out how to price your social media management services. No complicated formulas. No boring spreadsheets.

Planable, along with pricing experts from Soft Fight, built the pricing calculator you need. (Because you’ve got stuff to do, like landing more clients). No more worrying about putting together a social media management pricing structure every other quarter.

👉 Use our 3-sources-&-16-variables complex level calculator

✨ Get more clients and expand your business

💸 Ensure you price your services accordingly

How the social media management

pricing calculator works

This pricing calculator uses data from 3 sources. This is how it determines an optimum interval for the rates you could be charging for your social media services. It takes into account your costs, the quality of the work you provide, value perceived, and competition.

It is based on some assumptions such as:

The higher the quality of the work you deliver, the higher the rate you should be able to charge to your customers

The higher your costs are, the higher your rates should be for a good margin

The need to have competitive rates, compared to competitor agencies

Fill out the form and find out how much you should charge. You’ll also receive a free e-book that covers the following pricing-related subjects:

Planable Image Approval

Tips & tricks

Planable Multi-approval

Agency fee structure

Planable Labels

Types of pricing models & strategies

Planable Notifications

How to increase your profit margin

Planable Custom

What to consider when deciding on pricing

Planable Image Persona

How to negotiate with customers

Planable Custom

How to present your financial proposal

Planable Infinite

How to justify the prices in front of your clients

Start calculating your social media management pricing

Find out how to price your agency services correctly. No complicated formulas. No boring spreadsheets.

1General
2Client Data
3Value
4Team
Learn how to price

How to price your marketing services:

Done any research on pricing models?
Then you know it gets confusing fast. Very fast. We decided to keep it simple.
Here are three common social media management pricing strategies.

It’s simple: in order to make profits, you must sell far more than you spend

Not research-heavy, it simply requires adding your desired profit margin over your expenses

Doesn’t take demand or competition into consideration

You can end up losing clients if they find the price too high, or losing money if the profit margin is too low

Ask for a higher price if you provide a solution to a problem your clients have, are aware of, and understand the value of your services

your services’ perceived value can increase through campaigns, awards, or brand awareness initiatives

Research-heavy strategy requiring analysis of the market and factors influencing the perceived value of your marketing agency services.

Providing high levels of value every single day can become a challenge

Competitors’ prices are used as a benchmark, so this pricing strategy is easy to implement

Prices are dynamic, so you can keep up with the competition by adjusting your pricing periodically

Lack of control over experimenting with pricing

Being a low-cost agency doesn’t always align with the goals of the company

Decide your pricing model and marketing agency rate

The pricing model is the one you’ll be showing to everyone. So the pressure to get it right is high. Don’t sweat it, it’s not that bad:

1. Price per hour

What it means: once you determine your hourly rate, the client pays for every hour spent on that specific project. The marketing hourly rate can vary from project to project.

When to use: long-term social media management projects that require extensive research. It is usually a safe choice if you are just starting out and don’t have a lot of experience in the business.

2. Price per activity or task

What it means: you’ll charge for a specific activity or task.

When to use: granular social media services that your agency has the expertise to deliver.

3. Fixed price

What it means: the agency commits to completing a project and will apply a flat fee for it.

When to use: the fixed price model works best for clients who have a specific allocated budget. Carefully take into account how many hours & resources will be required.

4. Retainer-based price

What it means: the client pays in advance for the established work that will be performed on an ongoing basis.

When to use: this pricing model is suited for social media management services. Here are some examples of deliverables that could be requested by the client in exchange for a monthly fee: daily social media posts, monthly reporting, community management, and maintaining a monthly editorial calendar that the client can check and approve.

5. Performance (percentage) based price

What it means: agency pricing is based on the performance of its products or services.

When to use: when there’s an alignment between the client’s goals and the agency’s capacity to deliver the desired results. It can be an excellent way to build trust and grow a long-term professional relationship.

Optimize your costs

How to increase your profit margin: reduce the agency cost and save 30% of your teams’ time

Reducing agency costs is all about efficiency and automation. No need to compromise the quality of your services. Focus on improving processes and saving time for your employees and clients

Create content 6X faster

Conserve your click-nergy by doing everything in one place. Create and preview your posts in context, right where they belong.

Plan in the sleekest calendar view out there

Visualize your week or month at a glance. Drag-and-drop till perfection. Showcase your work to your clients in the best possible light.

Get approval with no hassle

Invite your teammates and clients in one place. Never miss feedback again. Get okayed in a single click. Make it seamless for your clients to sign off.

“We’re saving 30 hours a month”

I love that I can track the changes on the posts and easily switch between the versions. As an agency, we’re saving up to 30 hours a month.

Agris Locs-Dārznieks

CEO @Notre.LV

How to increase your profit margin: grow your prices and impress your clients.

Grow your margins by increasing your services’ price. But first: you need to wow your prospects. All it takes is transparency, clarity and smooth collaboration

Your clients love it cuz…

You love it cuz…

PostPreviews

Preview posts exactly
like the live version

Learn more

Your clients love it cuz…

They don’t have to imagine what it’ll look like, or worry about last-minute surprises.

You love it cuz…

You don’t have to sleep with one eye open the night after posts go live.

CustomerService

So easy, anyone can
figure it out

Learn more

Your clients love it cuz…

They feel super tech-savvy. And they can actually enjoy it.

You love it cuz…

You spend less time hand-holding and more time creating posts about Important Stuff like Hollywood’s matcha craze.

CollaborationInContext

Feedback in context

Learn more

Your clients love it cuz…

No confusion — for you or them — about which comments go with what part of the post.

You love it cuz…

Yeah, so…no confusion — for you or them — about which comments go with what part of the post

AtAGlanceCalendar

At-a-glance calendar view

Learn more

Your clients love it cuz…

They know exactly what to expect and when to expect it.

You love it cuz…

You’re not afraid to scale when your work is this ridiculously organized.

ApprovalWorkflows

One-click approvals

Learn more

Your clients love it cuz…

Um, one click.

You love it cuz…

You don’t have to nag, and your work keeps on flowing. It’s a freaking miracle.

Filter&Search

Mega-efficiency

Learn more

Your clients love it cuz…

They feel great about working with you. They’re seeing better results, quicker.

You love it cuz…

You never knew you could stretch a 40-hour work week this far (and still have time for your floating yoga class).

“We’re saving half a day per client”

We’re saving at least half a day per client. Previously we would have spent a good two hours scheduling, probably another two hours of back and forth on different comments. Now it happens much more smoothly. You make the money back with the new processes that allow you to scale.”

Corrie Jones

Founder @UNTAPPED

Manage potential clients

Negotiation checklist

Whether you’re a skilled or rookie negotiator, it’s a good idea to follow a general checklist to better understand the other party and prepare yourself for the deal (some of these points are covered in more detail in the report):

Tips & Tricks

Planable Image Persona

You don’t have to (and can’t) make everyone happy.

Planable Badge

Stay consistent and have integrity.

Planable CentralizedPublish

Embrace rejection as an opportunity. Some things are just not meant to happen. There are thousands of reasons a prospective client might reject your advertising services (for example). Take it as an opportunity to refine your technique and, if necessary, take a fresh look at your digital marketing pricing packages.

Planable Image Approval

Underpromise and overdeliver. When expectations are set low, and your services are outstanding, the client will be blown away by the experience.

Planable Multi-approval

More conversation, less presentation. Powerpoint presentations are great for setting the stage, but less when it comes to actually convincing your services are the right fit for the prospect.

Planable CentralizedPublish

Don’t be afraid to walk away. Quality is always better than quantity.

Planable Labels

Always follow up. Sometimes, even if you offer the best services in the world and the meeting goes smoothly, the opportunity still might slip through your fingers. Follow up and reconnect with your clients until you get the ball rolling.

Planable Filter&Search

Understand the customer’s pain points. The quicker you do that, the greater your chances to negotiate a reasonable price for your social media services.

Planable CustomerService

Practice empathy. The key is to forget about money and put yourself in the customer’s shoes — you are there to help them solve a problem, not sell.

Planable Notifications

Don’t fear awkwardness. Resist the impulse to say something just to fill up the void. Let the prospect process the information.

Planable CentralizedPublish

Embrace rejection as an opportunity. Some things are just not meant to happen. There are thousands of reasons a prospective client might reject your advertising services (for example). Take it as an opportunity to refine your technique and, if necessary, take a fresh look at your digital marketing pricing packages.

Planable Labels

Always follow up. Sometimes, even if you offer the best services in the world and the meeting goes smoothly, the opportunity still might slip through your fingers. Follow up and reconnect with your clients until you get the ball rolling.

Planable Image Approval

Underpromise and overdeliver. When expectations are set low, and your services are outstanding, the client will be blown away by the experience.

Planable Filter&Search

Understand the customer’s pain points. The quicker you do that, the greater your chances to negotiate a reasonable price for your social media services.

Planable Multi-approval

More conversation, less presentation. Powerpoint presentations are great for setting the stage, but less when it comes to actually convincing your services are the right fit for the prospect.

Planable CustomerService

Practice empathy. The key is to forget about money and put yourself in the customer’s shoes — you are there to help them solve a problem, not sell.

Planable CentralizedPublish

Don’t be afraid to walk away. Quality is always better than quantity.

Planable Notifications

Don’t fear awkwardness. Resist the impulse to say something just to fill up the void. Let the prospect process the information.

Start calculating your pricing

Find out how to price your agency services correctly. No complicated formulas. No boring spreadsheets.

1General
2Client Data
3Value
4Team