A social media calendar is the unsung hero of Social Media Marketers. It allows you to plan, collaborate, organize and see everything at a glance. Use a calendar, and you'll never again be taken by surprise by that obscure international holiday you wanted to tweet...
Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...
Scheduling TikTok posts is possible both on desktop and mobile. For sporadic scheduling, you can natively schedule TikTok posts on your desktop with TikTok's own scheduling feature. But if you manage multiple TikTok accounts or want to schedule posts across multiple...
NOTE: You can now officially schedule your Google My Business posts with our integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of the most popular free social media platforms for local...
Pricing your social media services fairly can be daunting whether you're the new social media marketing agency on the block or a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy? If...
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. But it's not the only tool worth considering. Whether you’re an overcharged current Hootsuite customer or just...
Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...
When Instagram introduced Reels in 2020, people around the Internet were quick to dismiss them as a mere afterthought in response to TikTok’s titanic rise in that same period. And honestly, who can blame them? Just listen to this pitch from Instagram: “Reels invites...
Franchises have to be creative and efficient nowadays when it comes to how they market their company and the tools they use to manage day-to-day operations. But, with so many tools out there, it can be difficult to determine exactly what fits the operational realities...
