Social media has become a vital part of modern-day marketing. Not only has it changed the marketing landscape, but it has also opened new opportunities for businesses to find, reach, and connect with customers. With the advent of social media marketing, there have...

If you’ve been reading this blog for long enough, you might’ve noticed a leitmotif across all of our articles. You ready to hear it again? Okay, here it goes — social media is a lot of work and doing it right requires lots of smart and efficient planning. Saying that...

Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...

Believe it or not, if done right, IGTV can be one of the pillars of your marketing strategy. As that old saying goes — don’t put all of your social media posts in one basket. Or something like that. Anyway, this article will cover how to post IGTV videos, as well as...

In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...

If Instagram, Facebook and Twitter are all familiar territories, TikTok is a 19th-century frontier boomtown — chaotic, a little rough around the edges, but brimming with opportunities.  For the last couple of years, TikTok has been seeing a constant influx of fresh...

NOTE: You can now officially schedule and plan your YouTube videos with Planable’s fancy new integration. Don’t believe me? Check it out for yourself – it’s free. If you’re here, chances are you’re looking to get into the YouTube game but you don’t know where to...

Social media mockups are an, dare I say, iconic byproduct of our industry. Social media is a visual medium. When it comes to showcasing work to your clients, you have to make sure that what you’re presenting is as close to the final product as possible. And that’s...

While social media is an inherently collaborative medium, you’d be surprised by how often its “collaboration” component gets lost in the ether. Usually, somewhere between spreadsheets and eternal email threads.  Social media collaboration can be further complicated by...