A social media calendar is the unsung hero of Social Media Marketers. It allows you to plan, collaborate, organize and see everything at a glance. Use a calendar, and you'll never again be taken by surprise by that obscure international holiday you wanted to tweet...
NOTE: You can now officially schedule your Google My Business posts with our fancy new integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of those platforms that not many people take...
Pricing your social media services fairly can be daunting whether you're the new social media marketing agency on the block or a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy? If...
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. However, there are other tools out there. Maybe you’re a Hootsuite customer who wants to switch. Maybe you...
Planning your Instagram feed should be an essential step of your social media strategy. Regardless of your field of activity, Instagram can be a gold mine in terms of reaching the right audience and converting visitors to users. That is, if used correctly. This...
Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...
Instagram stories. They’re so ubiquitous now that it’s easy to forget there was a time when Instagram simply didn’t have these fleeting photos or videos. Instagram stories are a great way for brands and influencers to reach people in a manner that’s more personal and...
Scheduling TikTok posts is possible both on desktop and mobile. For sporadic scheduling, you can natively schedule TikTok posts on your desktop with TikTok's own scheduling feature. But if you manage multiple TikTok accounts or want to schedule posts across multiple...
Franchises have to be creative and efficient nowadays when it comes to how they market their company and the tools they use to manage day-to-day operations. But, with so many tools out there, it can be difficult to determine exactly what fits the operational realities...
