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I usually start these articles by poking fun at the very field I’m working in. This time, though, I’m going to level with you – social media mistakes happen. You know it, and I know it. The more people managing multiple social media accounts, the greater the chance of...
A social media calendar is the unsung hero of Social Media Marketers. It allows you to plan, collaborate, organize and see everything at a glance. Use a calendar, and you'll never again be taken by surprise by that obscure international holiday you wanted to tweet...
NOTE: You can now officially schedule your Google My Business posts with our integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of the most popular free social media platforms for local...
As a leading social media management platform, Hootsuite provides powerful features and integrations that help businesses handle their social media accounts. But it's not the only tool worth considering. Whether you’re an overcharged current Hootsuite customer or just...
Whether you're on desktop or mobile, you can schedule TikTok posts in advance. This is a smart way to stay organized and keep your creative flow uninterrupted. For those times when you need to plan your content sporadically, you can use TikTok's native scheduling...
Pricing your social media services fairly can be daunting whether you've just started your social media marketing agency or you're a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy?...
In today’s world, social media guidelines are a must. Why? Because all companies are on social media now. And the bigger the company, the higher the chances of someone saying something that they shouldn’t have said on Twitter. In the following article, we will go...
Franchises have to be creative and efficient nowadays when it comes to how they market their company and the tools they use to manage day-to-day operations. But, with so many tools out there, it can be difficult to determine exactly what fits the operational realities...
Editing is an underrated art form, and the sooner we acknowledge that, the better. Similar to how a film wouldn't feel like, well, a film without an editor’s keen eye, that branded tweet would not be as well crafted without the input of several skilled marketers. ...
