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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
When you're picking the right digital tools for your marketing team or your business, there are so many to choose from that it might leave you scratching your head. After all, a proper marketing campaign plan involves a lot more than simply promoting your business...
Jan 16, 2025
When it comes to running a successful agency, every percentage point of profit matters. Yet, we uncovered that 50% of agencies are leaving at least 20% of their profits untapped. This gives agency owners everywhere something to reflect on. How is your agency doing in terms of profitability and how does it compare to benchmarks?
To help social media agencies reach their full potential, we surveyed 145 agency owners from across the globe to discover what separates high-profit agencies from those struggling to stay afloat. We looked at service diversification, pricing strategies, workflows, and time wasters.
In the report, we reveal key trends, benchmarks, and actionable strategies to help you optimize workflows, boost productivity, and ultimately, grow your margins.
Here are some of our findings:
The profit gap is the disparity between your current profitability and the profitability you could potentially reach with the right optimizations.
Half of the agencies surveyed seem to be missing out on a significant chunk of their potential profits. Why? The culprit often lies in inefficiencies: cumbersome workflows, missed automation opportunities, and underinvestment in tools.
Our research found that more than 35% of agencies not using tools or automation operate at low margins or even at a loss. On the flip side, high-profit agencies (those with margins over 40%) are prioritizing workflow optimization and leveraging technology every step of the way.
We found agencies with the highest margins have a few things in common:
What else can you find in the report: what kind of workflows do agencies optimize (it varies depending on the agency’s size), and what tools they use to do so.
What else can you find in the report: The list of tools our interviewed agency owners use and swear by is in our report. We identified over 60 reported unique tools & tool types, but some are more popular than others, no matter the size of the agency. Here we have tools covering a plethora of functions: project management, design, content scheduling, CRMs, analytics, etc.
What else can you find in the report: the average monthly contract value for each profitability bracket. Learn how much do profitable agencies charge, and compare their pricing strategies to less profitable ones. Some might think that the most profitable agencies must have the highest prices, but that’s not always the case.
Here’s where to start:
This is just a glimpse. Explore the full report for a deeper dive into actionable recommendations backed by real-world insights. It’s a growth-focused resource, created to help social media agencies of all sizes, so you’ll find advice relevant to your situation no matter the current size or income of your SMMA.
This report is your first step towards higher profits in 2025. We’ve distilled insights from agency owners across the globe into this report. You’ll find detailed:
Ready to unlock your agency’s profit potential?
As a senior product marketer, Monica leads product marketing campaigns, drives competitive intelligence initiatives, and contributes to Planable’s growth strategy through extensive user research and data analysis.
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