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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Jan 16, 2025
When it comes to running a successful agency, every percentage point of profit matters. Yet, we uncovered that 50% of agencies are leaving at least 20% of their profits untapped. This gives agency owners everywhere something to reflect on. How is your agency doing in terms of profitability and how does it compare to benchmarks?
To help social media agencies reach their full potential, we surveyed 145 agency owners from across the globe to discover what separates high-profit agencies from those struggling to stay afloat. We looked at service diversification, pricing strategies, workflows, and time wasters.
In the report, we reveal key trends, benchmarks, and actionable strategies to help you optimize workflows, boost productivity, and ultimately, grow your margins.
Here are some of our findings:
Half of the agencies surveyed seem to be missing out on a significant chunk of their potential profits. Why? The culprit often lies in inefficiencies: cumbersome workflows, missed automation opportunities, and underinvestment in tools.
Our research found that more than 35% of agencies not using tools or automation operate at low margins or even at a loss. On the flip side, high-profit agencies (those with margins over 40%) are prioritizing workflow optimization and leveraging technology every step of the way.
We found agencies with the highest margins have a few things in common:
Here’s where to start:
This is just a glimpse. Explore the full report for a deeper dive into actionable recommendations backed by real-world insights. It’s a growth-focused resource, created to help social media agencies of all sizes, so you’ll find advice relevant to your situation no matter the current size or income of your SMMA.
This report is your first step towards higher profits in 2025. We’ve distilled insights from agency owners across the globe into this report. You’ll find detailed:
Ready to unlock your agency’s profit potential?
As a senior product marketer, Monica leads product marketing campaigns, drives competitive intelligence initiatives, and contributes to Planable’s growth strategy through extensive user research and data analysis.
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