This is a compilation of the most up-to-date stats on artificial intelligence (AI).
I’ve scoured the internet’s most reliable and reputable sources to bring you the key AI statistics, facts, and trends you need to know. All of the AI stats included in this article are from recent surveys and reports published in 2023 or 2024, and they’ll cover everything from the impact of artificial intelligence growth on the global economy to the ways in which businesses choose to adopt AI automation.
On top of all that, Planable ran its own survey to find out how marketers feel about AI tools, how they are using them, and how often they use them. Those verified results are included here for you too.
Global AI market size and growth
Every new technology rides a bit of a hype train when it first explodes onto the scene (yeah I’m looking at you, blockchain).
But with artificial intelligence, the hype is already justified. Companies and investors are growing in confidence about the AI market, and when I look at these growth statistics, one fact is clear: AI technologies are only going to become a more significant part of our lives.
- The global AI market size is projected to reach $184 billion in 2024, up from $142.3 billion in 2023.
- The global AI industry is set to grow at a compound annual growth rate (CAGR) of 36.6% between 2024 and 2030. This shows how quickly AI tech is being adopted.
- The global AI market could surpass $826 billion by 2030.
- $4.4 trillion in value could be generated across industries by the generative AI market.
- A 26% boost in GDP for local economies could be realized by 2030 thanks to AI and machine learning.
- Investment in generative AI has skyrocketed, reaching $25.2 billion in 2023, nearly nine times the amount invested in 2022.
- In the third quarter of 2024, AI tech startups received 31% of global venture funding, highlighting the sector’s dominance in attracting investment.
- The U.S. artificial intelligence market size is projected to reach $50.16 billion in 2024, larger than any other single country.
- China’s AI industry is projected to reach $34.20 billion in 2024.
- The AI market in Europe will stand at just over €42 billion by the end of 2024, a near doubling of the market value from 2020.
- The global AI market for writing assistant software was valued at $1.7 billion in 2023 and is estimated to grow at a CAGR of over 25% from 2024 to 2032, due to the rising demand for content creation.
- The AI in project management market is expected to grow at a CAGR of over 15% from 2024 to 2032, fueled by technological advancements, increasing demand for efficient project handling, and the need for predictive analytics.
- AI image generator market size was valued at $336.3 million in 2023 and is projected to grow at a CAGR of over 17.5% from 2024 to 2032.
- AI avatars market size was valued at $5.9 billion in 2023 and is estimated to register a CAGR of over 30% between 2024 and 2032.
Sources: Statista, Statista, Grand View Research, Statista, McKinsey, PWC, Stanford’s AI Index, WSJ, Statista, Statista, Statista, Global Market Insights, Global Market Insights, Global Market Insights, Global Market Insights
AI adoption statistics
AI technology adoption within organizations is on the rise year-on-year, with strong ROI reported.
I.T. teams are leading the way when it comes to adopting artificial intelligence within enterprises, but these AI facts show marketing and sales teams aren’t too far behind.
- 72% of organizations have now adopted some form of AI, up from ~50% in previous years.
- 65% of organizations are regularly using generative AI technology in 2024, nearly double the amount in 2023.
- Generative AI is most frequently used in marketing, sales, product development, and IT, where it generates the highest business value.
- AI adoption in marketing and sales has more than doubled since 2023 – the biggest increase for any business function.
- 16% of organizations are using generative AI for content marketing support, making it the most common use case.
- 42% of enterprise-scale businesses reported using AI and machine learning in their processes. As much as 40% of the respondents also indicated that their companies are exploring AI and how to integrate it into their business.
- 92% of large companies report achieving returns on their deep learning and AI investments.
- Businesses that have more fully integrated AI systems report almost double the ROI compared to those using AI platforms for specific use cases, highlighting the importance of developing a business strategy for the use of artificial intelligence.
- 85% of executives believe that AI will allow their companies to obtain or sustain a competitive advantage.
- 89.6% of Fortune 1000 companies are increasing investments in AI.
- Adoption of generative AI is highest in the marketing and advertising sector, with 37% of those working in the area indicating that they have used AI in their tasks.
- Automation of I.T. processes is the most common use case within enterprises, with 33% of enterprises using AI in this area. This compares to 22% using AI for marketing and sales use cases.
- Nearly 20% of marketers have allocated more than 40% of their marketing budget to AI-driven campaigns, showcasing a significant investment in AI technologies.
- 78% of marketers will be using AI automation in more than a quarter of their tasks within the next three years.
Sources: McKinsey, IBM, MIT Sloan, Accenture, Google, Wavestone, Statista, Influencer Marketing Hub, Marketing AI Institute
Global AI technologies statistics and trends
Natural language processing and large language models are helping tech giants like Google, Meta, and Open AI to develop the next generation of gadgets.
From AI powered voice search to digital personal assistants, these artificial intelligence statistics and trends show how companies are looking to capitalize on the AI growth we’ve seen so far.
- The global wearable AI market was valued at $31 billion in 2023 and is projected to grow to $38.85 billion in 2024, with an expected CAGR of 26.8% through 2032.
- North America held the largest wearable AI market share of 27.2% in 2022. Factors such as the increasing adoption of wearable AI devices and the rise of IoT are expected to fuel the market growth.
- Companies like Meta are investing heavily in AI-powered smart glasses, with its Ray-Ban smart glasses selling around 700,000 total units in the first year and then doubling shipments during the first and second quarters of 2024.
- The number of AI powered voice assistants in use worldwide is projected to reach 8.4 billion by the end of 2024, surpassing the global population.
- The AI in transportation market is expected to reach $6.8 billion by 2023, with a CAGR of 21.5% from 2018.
Sources: Fortune Business Insights, Grand View Research, WSJ, Statista, Authority Hacker
AI user statistics
ChatGPT leads the way as the world’s most popular AI tool – now drawing more monthly visits than some of the most popular social media platforms.
As of January 2024, it accounted for approximately 70% of the global AI market share with around 200 million weekly active users worldwide and 10 million paying subscribers to ChatGPT Plus.
And as new use cases are discovered and refined, marketers are not wasting any time introducing AI tools to help with daily tasks.
- ChatGPT topped 3 billion visits in September 2024, widening the website traffic gap with Bing and even beating TikTok for visits for the month.
- ChatGPT Search attracted over 10 million users in the first month of its launch, indicating a strong interest in AI-enhanced search capabilities.
- A September 2024 survey revealed that 8% of U.S. respondents now use ChatGPT as their primary search engine, up from 1% in June, while Google’s share declined from 80% to 74%.
- Following its release in February 2024, the Gemini AI Assistant mobile app registered around 783,632 downloads in the U.S. during the same month, reflecting strong initial adoption.
- 66% of people think AI technology will dramatically affect their lives in the next three to five years.
- AI is surpassing human performance in image classification, visual reasoning, and English understanding. However, there are still some task categories where AI fails to exceed human ability, most notably complex cognitive tasks.
- 70.6% of marketers believe AI can outperform humans in key marketing tasks, reflecting a strong confidence in AI’s capabilities.
- 34.1% of marketers reported significant improvements in their marketing outcomes due to AI, illustrating the tangible benefits of AI implementation.
- 42.2% of marketers have already integrated generative AI, like GPT-4, into their strategies, transforming content creation and campaign management.
- 84% of marketers worldwide implement AI to align web content with search intent, while 80% employ artificial intelligence to improve website user experience.
- 52% of marketers in the United States that use AI say the leading benefit is increased speed or efficiency of processes.
- 39% of B2B marketers in the U.S. use AI for coding, while 35% mentioned presentations as their main use for such tools.
- 68% of businesses using AI tools report increased content marketing ROI.
- 58% of businesses create blog articles with AI, while 49% use it for creating short articles.
- 31% of businesses use AI to create short videos, while 18% use it for long videos. 28% use it for generating images.
- 65% of marketers have seen either a significant or moderate improvement in SEO performance thanks to AI tools.
- 42% of marketing managers who use AI for daily tasks say that generating social media captions is a key use case.
- 70% of LinkedIn Premium users have tried the platform’s AI tools. Of those who have tried the tools, 90% said they found them useful.
- 59% of people in the U.S. named ChatGPT as their favorite AI tool, making it the most popular option.
- 36% of respondents picked Snapchat’s My AI as their preferred tool.
Sources: Similarweb, New York Post, Barrons, Statista, World Economic Forum, Influencer Marketing Hub, Statista, Statista, Statista, Semrush, CreatorIQ, Reuters, Statista
Most searched AI keywords
To call artificial intelligence a trending topic would be a little bit of an understatement. It has exploded into relevance since ChatGPT was launched by Open AI in 2022.
In fact, between June 2022 and March 2023, the traffic volume for the keyword “AI” tripled in size. The term grew from around 8 million monthly searches to over 30 million.
Since then, AI awareness and interest online have only continued to grow.
- In January 2024, more than 44000 online searches took place in the U.S. for terms related to “AI text generators” – an increase of over 49% in the monthly search volume for this query compared to January 2023.
- Searches for “AI search engine” grew to around 7500 in the U.S., while searches for “text to video AI” grew to nearly 6500.
- As of November 2024, ChatGPT ranked 16 out of the top 100 Google searches globally, with 130,400,000 Google searches.
- During the same month, Canva ranked 21 with 115,100,000 Google searches.
Sources: Statista, Exploding Topics
Planable ran a survey of 870 marketers, representing a variety of industries, to understand how marketers today feel about the current state of AI technology and tools.
Respondents were asked eight multiple-choice questions, with an option to provide additional notes to add context to their responses.
How often are marketers using AI tools?
More than half of the marketers who took part in Planable’s survey use AI on a regular basis.
- Nealy 40% of marketers are using AI tools on a daily basis, while a further 17% say they use AI tools at least once per week
- Only 7% of respondents say they have never used AI tools
A common theme among those using AI tools frequently is that they are still discovering and exploring new use cases. This indicates that some marketers are still experimenting with AI tools and may lack a structured usage pattern.
How are marketers using AI tools?
I must admit, I thought that AI generated content would be the most popular use case among marketers by a clear distance. But content creation, while still being a top option, is not a winner in this category.
- 29% of marketers who responded to Planable’s survey use AI tools for content creation and marketing support, making it one of the top applications.
- But 30.91% of respondents said that they use AI for unspecified or diverse purposes, indicating that the majority of marketers don’t have a single, central use case.
- 15% of respondents use AI to help with customer service or support customer relationship management, while 10% have implemented it purely for automation and productivity purposes.
Respondents mentioned that they also use AI tools for personal use, for fun, and for browsing – suggesting that artificial intelligence is used casually by marketers as well as professionally.
What impact do marketers feel AI tools have on their work?
There’s an overwhelmingly positive attitude among marketers about how AI tools impact their work.
- 70% of the respondents to Planable’s survey feel that AI tools make their jobs easier.
- 11% reported that AI tools have no impact on their job, while only 5% felt AI made tasks harder.
Given that marketers’ AI usage is both frequent and spread across various business operations, this indicates that marketers are finding a lot of opportunities to successfully implement such tools.
Do marketers have job security concerns due to AI tools?
A majority of the respondents to the Planable survey feel comfortable that an AI platform is no direct threat to their role. But there is still plenty of uncertainty too, with nearly 40% of marketers feeling unsure about artificial intelligence or threatened by it.
- Nearly 50% of marketers do not see AI as a threat to their job security.
- 21% are currently unsure about the impact AI will have on their job security.
- 18% feel that AI poses a definite threat to their job security.
So, while marketers are largely confident AI users, there may still be room for companies and vendors to do more to alleviate concerns.
Are companies using AI tools?
This is another result that surprised me. Given the positivity around AI tools in the responses so far, I fully expect the highest percentage of respondents to say that AI tools were adopted within their workplace. But that was not the case.
- 40% of marketers indicated uncertainty about whether AI-powered solutions were implemented in their workplace.
- 35% of the respondents to Planable’s survey stated their organizations had not implemented AI-powered solutions.
- Only 20% of respondents confirmed their organization has implemented AI tools.
Considering that a higher number of marketers indicated that they are using AI tools, this suggests they may be doing so in a tactical way to alleviate their own personal workload, rather than as part of a strategic adoption of the tools from the business as a whole.
Many marketers feel uncertain about whether tools have been officially adopted, and this could also indicate a lack of clear communication and guidance from companies on their approach to AI tools.
Do marketers trust the information provided by AI tools?
Trust is a major conversation point around the use of artificial intelligence – particularly around the accuracy of information provided by certain tools.
- 48% of respondents stated that their trust in AI depends on the specific tool being used.
- 30% of marketers trust the information provided by the AI tools that they use.
- 15% of respondents said that they do not trust the information provided by AI tools.
Double the number of marketers using AI tools trust the outputs they receive than those who don’t. But still, marketers seem wary of this, with the level of trust they place in AI being tool-dependent.
For example, marketers using AI to create social media captions, or to generate images, would have far less reason to distrust the results than those using it to write blog posts or longer-form content.
There may also be scope to increase the trust in tools further with AI training.
What are marketers’ biggest concerns with AI?
According to Planable’s survey, privacy and data security are top of mind among marketers using artificial intelligence platforms and tools.
- 35% of respondents cited privacy and data security as their primary issue.
- 20% of marketers expressed their biggest concerns are about job displacement.
This is understandable given the high-profile issues that tools like ChatGPT have faced on privacy and security. For example, Italian regulators even banned the service in 2023 after finding that its policies breached the EU General Data Protection Regulation (GDPR).
Do marketers think AI is overhyped?
The positivity marketers feel towards AI is reflected in the fact that over two-thirds see artificial intelligence tools as meeting or exceeding expectations.
- 19% of respondents believe AI exceeds expectations.
- 50% of respondents feel that AI meets expectations.
This makes it clear that marketers are satisfied with the results they receive from AI usage, and there is no real sense that tools are overpromising or underdelivering across different use cases.
Tom is a content marketing expert who knows how to tell a compelling tech tale. With over a decade of experience under his belt, he helps companies create content that grabs eyeballs. In his spare time, you’ll either find him writing a branching narrative, learning a new tool, or enjoying a live music show.
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