Instagram's explosive growth to over 1.3 billion users has revolutionized branding and advertising, with 80% of marketers using Instagram in their social media marketing mix. The platform drives measurable ROI by boosting brand awareness, facilitating consumer...
B2B Content Strategist
Maham S Chappal is a B2B SaaS writer, whose forte lies in the social media marketing niche. She writes fun-to-read, in-depth, and research-backed content that drives traffic, increases brand awareness, and boosts ROI.
- research-backed content
- brand awarness
- content management
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Social Media in Higher Education: Opportunities, Challenges & Examples
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
How to Boost Sales with Real Estate Social Media Marketing in 2025
Brand, Marketing, Social Media
Does real estate marketing work? Absolutely. 99% of home buyers between the ages of 23 and 56 found homes via the internet. That’s practically everyone you’re targeting. And savvy realtors are leveraging digital marketing to boost their sales massively. In 2021 alone,...
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