Social media isn’t one-size-fits-all anymore (if it ever was). Every platform has its own vibe, audience, and content style. What works on Instagram might flop on LinkedIn. A killer TikTok might not even make a dent on Facebook. If you’re still using the same...
B2B Content Strategist
Maham S Chappal is a B2B SaaS writer, whose forte lies in the social media marketing niche. She writes fun-to-read, in-depth, and research-backed content that drives traffic, increases brand awareness, and boosts ROI.
- research-backed content
- brand awarness
- content management
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Social Media in Higher Education: Opportunities, Challenges & Examples
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
How to Boost Sales with Real Estate Social Media Marketing in 2025
Brand, Marketing, Social Media
Does real estate marketing work? Absolutely. 99% of home buyers between the ages of 23 and 56 found homes via the internet. That’s practically everyone you’re targeting. And savvy realtors are leveraging digital marketing to boost their sales massively. In 2021 alone,...
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