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Top 5 strategies for navigating a fragmented social media landscape

Top 5 strategies for navigating a fragmented social media landscape

Social media isn’t one-size-fits-all anymore (if it ever was). Every platform has its own vibe, audience, and content style. What works on Instagram might flop on LinkedIn. A killer TikTok might not even make a dent on Facebook.  If you’re still using the same...

Melody Sinclair-Brooks

Melody is a marketing manager, writer, and startup consultant. She builds communication bridges thru multichannel storytelling, strategic partnerships, advertising and go-to-market strategy.

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How to Conduct a Social Media Audit in 7 Easy Steps
How to Conduct a Social Media Audit in 7 Easy Steps

With billions of users worldwide, social media is constantly evolving. It’s changing in the way people use it, it’s changing in the form of algorithms, and it’s changing with each new platform. Social media marketers need to keep up to ensure that their efforts are...

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