Pricing your social media services fairly can be daunting whether you've just started your social media marketing agency or you're a well-established agency. How much should one charge for a social media post? What about a campaign? Or a social media content strategy?...
Content Marketing Strategist
Sabina is a freelance writer with 15+ years of experience in the MarCom industry. Her to-do list includes helping people write better and businesses sell more through content. She is the host of Zest, a podcast that brings writing within listeners' reach.
- content strategy
- marketing consulting
- digital marketing
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How to create a content marketing strategy from scratch in 2025
author featured articles, Marketing, Social Media
A strong content marketing strategy is the foundation for scalable growth, brand authority, and consistent audience engagement. Whether you're refining an existing approach or starting from scratch, understanding how to align content with business goals is essential....
LinkedIn Content Calendar Template for Marketing Teams
LinkedIn has become one of the main platforms for professionals to demonstrate expertise and grow their network and personal brand. However, consistent posting is key, and that's where many get stuck. Are you feeling overwhelmed by managing your own LinkedIn presence...
How to plan your PR calendar for more visibility in 2025
Managing a brand's reputation efficiently is no small feat. Powerful brands are not built through one-time flashy stunts but strategic, long-term initiatives. This takes planning and follow-through, which can only be achieved when everyone involved works based on a...
9 essential Google My Business tools to boost visibility & get more clients
If juggling multiple GMB accounts has become a headache, worry no more. I’ve curated a list of powerful Google My Business tools to simplify your account management, boost your online presence and help you attract more customers. Google Business Profile (formerly...
Mastering Newsletter Planning with Content That Converts
Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
How to Add Links to Your TikTok Bio: Easy Step-by-Step Guide
TikTok is more than a tool for in-app interaction. Adding links to your TikTok account is a great tactic for driving traffic to your website, promoting products, and increasing overall engagement. Whether you're a social media manager, business owner, or content...
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