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Jul 30, 2025
Collaboration around social media content has become a normalized part of modern marketing.
Brands are either working with colleagues across borders, external people (like freelancers) or working with client social media accounts. Workflow, content and communication are sitting on the cloud, which is highly convenient but risky.
Poor security is a potential threat to you or your client’s brands. Think about the fallback from a compromised social media login, a leaked campaign draft, or the dreaded unapproved post going live.
Once these things happen, the reputational clean-up is at monumental proportions, bordering on irreversible.
Such events cause financial losses, fines for breaking legal and compliance, and reduced customer trust. You can avoid that by having the appropriate measures in place. This blog will talk about how to implement robust privacy and security.
Secure content collaboration is a fancy way of making sure the below are protected and safeguarded:
Unauthorized social media content is damaging while leaked brand assets are at great risk of being misused, which can impact how your brand is perceived.
When you keep your social media and content safe, here’s what happens:
Securing these elements means that marketing teams will always publish high-quality and on-brand content.
Here are five ways to do it.
Compromised social media logins are devastating.Â
Those who have worked in social media long enough remember when Burger King’s X (Twitter) was hacked back in 2013. The hackers replaced their profile picture with a McDonald’s logo and posted fake news suggesting the brand had been sold to its long-time competitors.
One can argue that this was funny and that no harm was done. Not really. Such incidents can have economic consequences, like stock drops.
MFA is a must for all content teams. It is one of the best ways to secure your accounts.
Don’t wait to implement MFA after a cyber-attack.
With MFA, entering a social media account’s password is only the first step in accessing the account. The extra step involves sending a code to a designated phone number or verifying your identity through an authenticator app.
The great thing about MFA is your account remains safe even if a malicious actor knows your passcode because they can’t enter with the MFA code.
As complicated and infuriating as the Meta Business Suite can be, it does have robust security measures.
Not everyone on your team needs full access to your social media platforms. On Meta, you can assign roles accordingly.
For example, you give posting permissions to content creators while reserving administrative access for managers. This reduces the risk of accidental errors or unauthorized access.
But what about X (formerly Twitter), LinkedIn, and TikTok?
You can connect these accounts on social media management apps like Planable and assign relevant responsibilities. For example, if you’ve hired freelancers, you can set their permissions to permit them to load content only on Planable. They won’t be able to post the content on a specific date (depending on access permissions).
That responsibility would be with a digital marketing agency, which would (presumably) need to link in with the end client for approvals.Â
MFA and role assignment are crucial, but you still need to safeguard the password!Â
A password manager is the perfect solution. It stores all passwords in a central repository and helps you create strong and unique passwords for each account.Â
This avoids creating weak passwords (your birthday, really?) or the common (but understandable) trend of using the same password for everything.
Securing your social media login keeps your content workflows running as smoothly as a brand-new car, allowing you and your teams to focus all your efforts on delivering high-quality campaigns that build trust and a relationship with your audience.
Marketing teams use a multitude of apps that need to communicate with each other, which is facilitated by APIs.
APIs can become significant vulnerabilities without proper security measures and effective API management. They may expose an organization’s most valuable brand assets to unauthorized personnel.
Poorly managed or unprotected APIs can be exploited by cybercriminals through tactics such as injecting malicious code, bypassing authentication, or manipulating endpoints to gain access to sensitive information.
This underscores the need for robust API management solutions that monitor and secure API traffic and enforce policies for authentication, authorization, and encryption.Â
Effective API management ensures that APIs are securely integrated and well-maintained, mitigating risks while enabling businesses to safeguard their digital assets and maintain data integrity. In an era of increasing digital dependency, protecting APIs is an indispensable part of any comprehensive data security strategy.
Keeping your collaboration tools, social media platforms, and storage systems secure is essential for protecting your content and brand. Regular software updates ensure your tools have the latest security features, helping prevent vulnerabilities that hackers can exploit.
Avoid using unverified plugins or social media automation tools in your content management systems, as these can introduce serious security risks. Stick to trusted platforms and secure protocols like HTTPS when transferring files or scheduling content.
For teams managing large amounts of social media content and campaign assets, Cloud Workload Protection Platforms (CWPP) offer an added layer of security.Â
With these tools, marketers can safely store and process customer data without worrying about potential breaches. For example, CWPP allow them to securely store and managing content files, ensuring videos, images, and campaign drafts are protected from security breaches.Â
According to IBM’s ‘The Cost of Data Breach’ 2024 report, data breaches can cause business disruptions. These disruptions can either be small or long-lasting, affecting the whole organization and potentially leading to operational shutdowns.Â
The report estimates that 70% of organizations affected by data breaches experienced significant or very significant business disruptions between March 2023 and February 2024.Â
CWPP helps prevent unauthorized access and data leaks when paired with encryption and regular security updates. This keeps your content workflows safe, allows your team to collaborate securely, and builds trust with your audience by ensuring their information is handled responsibly.
This is why you should host regular employee training programs that can educate staff about best practices in data security. These include recognizing phishing scams, using strong passwords, and following company policies.Â
Following compliance and data regulations is essential for your marketing efforts. Laws like GDPR and CCPA set privacy requirements that companies must follow to safeguard their customer data privacy. Adherence not only avoids legal repercussions but also builds consumer trust.
The image below shows what GDPR is about:
A culture of security awareness ensures that businesses are less likely to be targeted by internal threats and employee negligence that leads to data breaches.
Also, when customers (or your audience) feel confident that their personal information is safe, there is a high chance that they will engage more with your brand and social media marketing campaigns.
To get started, the first thing you need to do is evaluate your current security setup:
Use the methods mentioned above to implement solutions like MFA and role-based controls.
After that, you need to have preventative measures in place.
Establish service level agreements (SLA) with contracts with freelancers and consultants that outline security protocols. These agreements should prevent unauthorized use of assets or unapproved posts. Make sure the contract holds them accountable for anything they do wrong.
Internally, build a security awareness culture by prioritizing education and training.Â
Teach your team regularly how to identify security risks, protect sensitive content, and follow best practices in content management. This will empower everyone to take ownership of your workflow’s security.
Lastly, use tools like Planable to establish a structured content approval process. Planable allows you to set up content approval workflows through each stage of production — from submission to final approval — ensuring no content is published without proper review. Â
Data security is a critical aspect of successful marketing strategies.
By implementing robust security measures, like MFA and role-based controls, marketers can protect sensitive brand assets and social media accounts.Â
One of the best ways to do this is using a social media management tool like Planable that comes with built-in security and content workflow/approval features. Try it out for free! (no credit card required).
A versatile writer passionate about marketing, technology, and B2B insights. With a keen interest in personal growth, Arif brings a relatable perspective to complex topics, making them accessible to all readers.
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