Social media is here to stay. When more than three billion people around the world use social media every month, we can be sure that we are not dealing with a passing trend. Channels and formats may change, but a strong online presence can do wonders. But how do you showcase your work to point out the advantages of personalized social media content? Get ready to learn everything you need to know to ace your presentation. Pair this new knowledge with our free social media presentation template, and you’re ready to conquer the world.
Navigate our guide to social media presentations faster with these jumplinks:
What is a social media presentation?
A social media presentation is quite essential when it comes to impressing a potential client. It’s an opportunity to create or strengthen a relationship. It’s your time to put your expertise into the spotlight and give a glimpse of what you could do for them: results.
A well done social media presentation gives you the context of taking them on an imaginary journey. In which you are their partner and together you can achieve a lot.
Hooking your audience from the beginning of a presentation can help hold their attention throughout. A good hook will draw people in and intrigue them immediately; there are many different ways for engaging with an audience early so they stay tuned for what’s coming next!
One popular example includes shocking statistics or rhetorical questions which make individuals want more information about the topic at hand – especially if it’s relatable. Think growth stats, engagement metrics or mind-blowing KPIs.
How to create a social media presentation
Where do you even start creating your presentation?
That post suitable for Twitter may not be a good fit for other social media platforms, while that LinkedIn image that performed so well might not get any reactions on Facebook. After all, people don’t dress the same at a party and at work. They don’t make the same kind of jokes with our friends and with our grandparents, right? It’s the same with social media. Different environments and audiences require customized content.
Is this something that the client truly understands?
How do you showcase your work in such a way that points out the advantages of personalized social media content?
This is not a guide on how to create a social media portfolio, but keep in mind that having a great portfolio is just the first step towards making your clients understand your vision and skills. Properly showcasing your work can help you make a good first impression on potential clients and build a stronger relationship with existing ones. With this in mind, let’s tackle the topic of presenting your social media work to clients. The smart way: with the right social media marketing presentation. Ready, get set, read!
Using eye-popping videos, pixel-perfect images, and engaging storytelling, social platforms help brands increase awareness, connect with their potential customers, and boost sales.
Gone are the days when businesses used to post anything on Facebook and get huge amounts of reach, engagement, and sales. In a world where Internet users are constantly bombarded with content, people have become less receptive to brands’ messages. Marketing teams already know that not all content needs to be shared everywhere.
Don’t skip your project discovery phase. Prepare an audit of the client’s existing social media presence, do a competitive analysis, understand the brand’s audience, and come up with content that is tailored to their needs. You can’t skip these steps if you’re looking to build a long-term professional relationship with your client and get the desired results.
Identify your audience
Pinpoint the tone of voice
Introduce solutions to common pain points
After doing your research, think about the extra things that can help you make a great first impression. It’s not enough to know the client’s past social media activity — look into the company’s values, their overall website performance or technicalities they use (technical SEO matters like schema markup for instance). Show them you’re really interested in their business by making content suggestions that support and emphasize their core values. It might help if you have similar clients in your social media portfolio to prove your experience in that industry, but it’s not mandatory.
A social media portfolio is a set of pieces of creative work that you can use to demonstrate your social media skills. It can be anything from past posts to analytic reports. Since this article is not about this specific topic, you can check out this article from Social Media Pro on how to put together a portfolio and portfolio ideas for inspiration.
Don’t be afraid to address both the brand’s strengths and weaknesses. If you are going to work with this client, their problems become your problems as well. Collaboration is one of the most common challenges in any business. The marketing department makes no exception.
2. Create your social media presentation deck
So you found out what your client needs in terms of social media presence, you understand the target audience, and you’ve come up with some brilliant content ideas. Hooray! Now it’s time to start thinking about the way you are going to showcase those social media slides to your client.
Step 1: Choose your presentation environment
Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview how your posts are going to look like. All of these solutions can work just fine up until the point when the client needs you to do a couple of changes. Then, a couple more.
Let’s analyze 4 environments you could use to present your work and explore what each of them allows you to do.
A dedicated tool is the right choice. Yes, it’s obvious we think that. It’s also true.
Planable offers one place to create, collaborate, showcase, and approve social media content. We help you preview Facebook, Twitter, LinkedIn, Instagram, TikTok, Google My Business, and YouTube posts — I’m outta breath with so many platforms we support — exactly as they appear when published. We really offer one of the best marketing presentation formats you can think of.
With Planable, you can visualize content by week or month and see everything at a glance across all your pages. You can strategically plan and schedule your content by drag and dropping posts in your predefined time slots. One calendar, one integrated social media marketing strategy presentation across multiple channels.
Your work needs to be showcased in a visual way. Give your client a true representation of the end result. Don’t let him see a link, 3 rows of text, and 4 images instead of a Facebook carousel post. Give Planable a try. That way, when the time comes to write your invoice letter and get paid for your hard work, your clients won’t hesitate because they could see all the effort you put into making them happy!
With Planable, teams can plan and create content for pretty much all the major channels out there. We’re talking about setting up Facebook ads. Planning and layout out beautiful Instagram grids. Scheduling TikTok videos. Writing and scheduling thought-provoking LinkedIn content. Spreading the word about chic local breweries with Google My Business. Writing tags and descriptions for multiple YouTube videos at once instead of doing it individually. Craft the perfect, biting, character-number-appropriate Twitter post. Showcase all that hard work described above to clients in all its beauty, without relying on spreadsheets and clunky mockups.
Make social media presentations with Planable’s mockup pages
Have you ever taken a look at your work and went “boy, I’m sure looking forward to setting up a test page to show all this stuff to my client!”? No? Thought so.
The format you present your work is just as important as the work itself. And let’s be real, test pages and screenshot-laden powerpoint presentations are messy.
Enter mock-up pages. In Planable, you can create a custom page for any of the 7 supported platforms, quickly and hassle-free. Here’s the kicker — you don’t even have to connect the actual page. If you don’t have permission and don’t want to ask the client just yet, you can still show them your work in their context.
Here’s how you do it:
Go to “Add pages” in your workspace
Select the relevant platform
Click on “Create a mockup page”
While we’re at it, here are some of the details you can tweak to make your mockup pages as enticing and personalized to your client’s wishes as humanly possible:
Set all these bad boys up and your mock up page is ready for feedback and collaboration.
If you want to elevate your mockup page to the status of “totally publishable content”, simply connect it to a real account. You can find this option in your page’s settings:
2. Powerpoint presentation or Keynote
Social media PPT presentations or Keynote slides can be distributed easily to the team and clients. You can use text, photos, illustrations, drawings, tables, graphs, and movies to effectively walk your audience through the presentation. So far so good. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.).
Unfortunately, even if you go the extra mile and manage to create previews of the social media posts and add them to your presentation, these are often incomplete. Take the carousel, for example. Showing the rest of the cards would imply extra mockups or a separate email with links to Google Drive, where you would have a folder with all the images.
3. Google slides
This is a useful tool for collaborative presentations. You can work on slides together with your team without any special software, and you can see what other people are doing at all times. Plus every change made will be saved automatically so there’s no need to worry about losing anything important.
Google Slides’ predecessor, PowerPoint, has always been a complicated tool that makes it hard to create simple presentations. Not everyone understands Powerpoint’s options and what they mean at first glance which leads many beginners into confusion when starting out. By comparison, Google Slides is much more intuitive and user friendly.
Since Google Slides is a web-based tool, you don’t need to download any software and you can start creating your slides from the get-go. You can easily embed videos (and other media you can think of), which makes it super convenient for social media managers looking to showcase their work or mockup accounts.
As with any new software, there is a learning curve when you first start using Google Slides. Among the biggest drawbacks of this tool for presenting your social media work, it’s worth mentioning the limited collection of themes and limited file types for exporting.
4. Social media test pages
Social media test pages are the closest you are going to get to the actual outcome of your work. These previews allow everyone to see what the posts are going to look like on the official pages. You can also invite your team and clients to post and leave feedback in the comment section of each post.
Even though it is time-consuming, a lot of agencies and social media managers still use this method to showcase their work. This proves that seeing social media posts as though they’re live before approving them is something that clients want and need.
But you’re the marketer here. You need to think about both the upsides and the downsides. Before embracing this solution, bear in mind that you would have to create one test page for every social media platform that the client is using. What happens when the person who is responsible for approving the content does not own a social media account on a particular platform? Another thing to take into consideration is the privacy issue. Your client trusts that no other people get to see that jolly Christmas campaign before it’s (at least) December.
Fortunately, you don’t need to look for solutions to these kinds of problems. It’s 2020. There are tools out there that solve both the challenge of presenting your work and receiving feedback. It’s not a secret. In fact, thousands of marketers have already chosen this type of solution. Fast collaboration. Easy planning. And support that will never, ever leave you hangin’.
Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview how your posts are going to look like. All of these solutions can work just fine up until the point when the client needs you to do a couple of changes.
Here are 7 things to consider when choosing the right environment to showcase your work:
It has to allow the marketing team and client to see pixel-perfect content previews of the social media posts;
Any format, whether it’s text, video, gif, link, photo, album, or carousel, should be easy to show;
Your social media work should be rich in emojis, active hashtags, page tags, or gifs. Your client needs to be able to see them as they will appear live;
It has to allow your posts to be adapted to the intended channel accordingly, whether there are image formats or character limits;
Ideally, your client should be able to visualize content by week or month and see everything at a glance across all the pages;
It needs to make collaboration easy for your team and clients. Changes to the original work are inevitable, so make sure to plan ahead. For instance, your solution should make it possible to give feedback right next to the posts, to add attachments to comments, resolve comments once feedback is implemented, and collaborate in real-time;
Whatever solution you choose, make sure it improves your team’s efficiency. No extra clicks, no need for extra communication channels to give and receive feedback.
Everything should be automated; Push notifications should be an exception. This is why Planable has the option to directly publish your posts (Instagram included) without manual work.
Step 2: Draft an Outline
A presentation outline is a very important part of writing. It’s basically the skeleton of your essay, and if you’re going to have a good structure then you need one. During the writing process, it’s key to make sure that your ideas are well organized. By writing an outline of what you’re planning on saying in a social media presentation beforehand, you can be sure that all of your points have a good transition and that you cover everything you set out to go over.
Step 3: Design & Organize
Roll up your sleeves and get ready to shape your random ideas into a concrete social media presentation. Now that you have an idea of what the message should be, the design and organize step implies moulding your ideas into a digestible and appealing form for your audience. You want them to lap up your content, so don’t skimp out on the creativity.
The first step is to make a list of all the information that you want to include in your presentation. From there, decide on an organizational structure for this information.
Here’s an idea of how you can structure your presentation in three broad sections:
Introduce yourself & your team
Show your work
Include a CTA
How to give a social media presentation
We all know there are many things to do before delivering a presentation. You need to be confident, practice in front of the mirror, organize your slides and other materials, and take care of any last minute changes.
Delivery – how best to deliver a social media presentation
Preparation goes beyond last-minute adjustments. Here are a couple of valuable assets that will help you with presentations in general.
“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
The secret to making your message ‘stick’ is all in the details. Once you know what makes people remember things, it’s easy to formulate a coherent and compelling argument for them!
Chip & Dan Heath’s book does exactly that (and more). It helps you understand how to make your audience remember the core message of your presentation. How to formulate your vision so that it ‘sticks’ in their minds with a simple formula: Simple, Unexpected, Credible, Concrete, Emotional, Story (yep, it spells success).
“How to sound smart in your Tedx talk” by Will Stephen
Stephen’s viral and hilarious Tedx talk shows the power of confidence, inflection and empathy. It’s the perfect example of presentation skills at work. Here’s the gist of the presentation:
gesticulate and use inflection to appear confident
ask the audience questions
tell an anecdote to connect with your audience
use images and other media
build intensity, then change the tone near the end
connect the end of the speech to the beginning