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A well-written press release gets attention from all the right people, increases organic reach, and allows you to build your brand narrative. It solidifies credibility as your company's legacy becomes visible from a succession of press releases over the years, but...
Oct 21, 2025
If LinkedIn feels like a never ending parade of deja-vu, that’s because… it is.
AI has lowered the barrier to publishing but in doing so, it’s made originality harder to find. Research shows AI can boost individual creativity while making everyone’s output look more similar.
Great for volume, bad for variety. That’s why so much of our feeds sound the same.
So here’s the question:
If your content sounds like everyone else’s, why should anyone care?
💡 Curious how “you” your LinkedIn posts really are?
Grab The LinkedIn Originality Playbook. It’s got:
The Originality Scale Framework for assessing how “human” your content really is
An AI vs. Human Decision Grid to help you decide when to lean on AI and when to lead with your own voice
Examples and insights to help your brand rise above the noise
Once upon a time, educational LinkedIn posts crushed. Now, they’re the bare minimum.
LinkedIn’s recent guidance and ecosystem studies point in the same direction. The feed is prioritizing useful, expertise-driven knowledge and stamping out low value trend chasing. Translation: original perspective over generic “how-to” checklists.
And proof that buyers want substance: in Edelman and LinkedIn’s long-running B2B thought leadership study, decision makers consistently report that strong thought leadership shapes perception and sparks buying behavior. The 2024 edition surveyed nearly 3,500 leaders across 7 markets, reinforcing that high-quality insight earns attention and action.
Being original doesn’t mean being controversial for clicks or posting “hot takes” to spark arguments.
It means showing your audience something they couldn’t find anywhere else: your company’s data, your team’s lived experience, your distinct way of thinking about a problem. Even LinkedIn’s own leadership has said that simply sharing real knowledge is the winning move.
When every “how-to” starts to sound the same, perspective becomes the new currency of attention.
Before you hit publish, try this: ask AI to write a post on the same topic.
If it sounds like yours, time to rethink.
Originality comes from human involvement, from your data, your stories, your point of view. AI can assist, but it can’t replace what makes your content yours.
In our new LinkedIn Originality Playbook, we built a simple framework to help you measure how unique your posts really are. It uses two dimensions, input and output, to reveal how much of your content is human led vs AI generated.
It’s more about awareness rather than judging your process. Because once you know where your content stands on the scale, you make smarter choices about when to lean on AI, and when to double down on your own voice.
Should AI write this post, or should you? We included a practical decision grid in the playbook that helps you instantly see what type of LinkedIn post needs more human touch and where AI can step in to help you save time.
You’ll learn how to balance originality and efficiency across the main LinkedIn post categories: thought leadership, community stories, product showcasing, behind-the-scenes content, relatable posts, and more.
Name the moment: what triggered this post this week that only you saw
Show the receipts: add one data point from your product, pipeline, or customer calls
Stake a take: what would you do differently than the conventional advice
Teach one thing: 1 actionable step your audience can do in under 10 minutes
Add a human tell: a detail only you could write, like the exact phrasing a customer used
The marketers who will keep winning on LinkedIn aren’t the ones publishing more. They’re the ones publishing better.
Volume doesn’t build trust; originality does.
Performance Marketer @Planable | 3+ years in digital marketing, paid ads, and social media. I love approaching every project from an artistic angle and adding just a dash of creativity to make it not only impactful but also *pretty*.
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