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How to land social media clients: pitches and proposals
Agencies and agency founders are super hungry for insights on how to really nail their pitches and proposals. So, I got together with Graham Todd, Co-Director of...
Migrating from ContentCal to Planable
ContentCal was a social media tool that allowed teams to manage, schedule, and publish social media content. In December 2021, ContentCal was...
My Holo Love and the Future of AI in Digital Marketing
My son is eleven years old and has an Oculus Quest. He meets his friends in virtual reality; he’s created art on Dall-E and sold it on Roblox. He...
50+ Social Media Trends in 2022 You Need to Know
2022 was an exciting year for social media. If I were to summarize it instinctively, I'd say I remember Instagram updates galore, TikTok's rise to...
Is Social Media Personalization Actually Possible?
Personalization rarely comes up in the context of social media. We personalize emails, website experience, banners, and even product experience in...
How to Nail Your Black Friday Marketing Campaign This Year
Feeling anxious about the upcoming Black Friday? Fortunately, there’s no need to reinvent the wheel — we've included all the resources you need to...
Sentiment Analysis: A Layman’s Guide
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse It...
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7 Ways Content Creation Can Build Sustainable Brands
Does this sound like your brand? You dream of having sustainability — the kind of brand that pays off for generations to come. You want your brand...
Social Media Asset Management for Pros — The Dos and Don’ts
The advent of social media and its rise from a “nice to have” to a “pretty essential thing that everybody takes seriously” has forever changed the...