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50 Templates for Social Media Managers, Agencies, and Freelancers
Browsing through old posts for inspiration. Copy-pasting elements. Flipping through multiple tools for saved hashtags. It all ads up to byte precious time out of your actual content creation process.
Templates are a great way to put an end to all of this waste. Plus, they’re extra-handy when you’re working in a team that has to stay organized and follow the same direction.
Use templates to:
- get a head start on each post: skip the blank page and go directly in creation mode
- maintain creative consistency: have everyone follow the same style and keep quality consistent
- remove back and forth: have a ready-made structure for process documents like video scripts or feedback requests
Get Your Free Social Media Template Kit
We’ve put together a bundle of 50 templates and other ideas to get you started. You’ll get:
- social media posts formulas: behind-the-scenes posts, product launches, events announcements, or posts to spark engagement;
- templates for product articles, SEO briefs, or guest posts;
- templates for various types of newsletters and press articles;
- document templates for working with clients, influencers, and creators.
Each template gives you the structure, suggested formulas, and examples so you can easily adapt to your business and create the actual content in no-time.
Here are some examples of what you’ll find in the pack:
Contest / giveaway template
One of the best ways to get engagement on social is to appeal to people’s competitive side. And love for free stuff, of course. So if you haven’t tried contests or giveaways yet, the time is coming sooner rather than later.
To make sure you get the most impact, and everyone has the best experience participating, use this template to give clear instructions.
Influencer outreach message template
Working with influencers is a highly valuable marketing tactic. Finding the right ones for your project, getting in touch, and setting all the collaboration details is very time-consuming.
Get off on the right foot with a crystal clear introductory message. Use this template to give clear information about your brand, the collaboration you’re aiming for, what you can provide, and what information you need from the influencer. Skip the back-and-forths and increase your reply rate with this clear, professional structure.
Post templates in Planable
Planable brings all your content work in one place. Easily collaborate with your team & clients, and publish to 9 social media platforms at once. And have your post templates at hand, right in the post composer.
Here’s how it works:
1. Create your templates
For each of your projects or clients, create the relevant post templates. They can include all the elements of the social media post: selected platforms, hashtags, first comments, location, and even media.
2. Create your posts
When you’re working on the actual content, templates are easily accessible right in the post composer. Select the relevant template and quickly get creative. No need for copy pastes or extra clicks.
If you need to, you can easily adjust any of the previous settings – like adding or removing a social network, or editing the first comments.
3. Review and approve
When your post’s ready, show it to your team or clients and get a second pair of eyes. It’s easy for them to provide clear feedback through comments and text suggestions.
Clients and stakeholders can also give fast, one-click approvals. And for each client or project, you can create automated approval flows to match each workflow and even have posts automatically scheduled once they have all approvals. So there’s even more time saved for you to work on future content.
4. Publish
With Planable, you can schedule content for all major social media platforms: Facebook, Instagram, Threads, LinkedIn, X (formerly Twitter), YouTube, TikTok, Pinterest, and Google Business Profile. Plus, you can also create & review long-form content like blogs, newsletters with Universal Content.
5. See results & double down on what works
With Planable’s Analytics you can see what posts perform best on social and easily create new templates from content you want to replicate.
If you haven’t tried Planable yet, you can start now with 50 free posts. Paid plans start at $33 per workspace, with unlimited users.
Miruna Dragomir, CMO @Planable, ex Social Media Comms Manager @Oracle & ex Marketing Coordinator @Uber. 9 years of experience in social media and marketing. Built Planable’s brand and reputation and helped grow it from 50 customers to over 6.5K. Social media fanatic, tech geek & a sucker for learning.