We loved everything about social media in 2017.
It was an amazing year for the team. We graduated the Techstars London accelerator program. Our team expanded our engineering team, introduced subscriptions plans, a new composer. And 2017 on social media was extremely hilarious. Facebook, Youtube, Twitter had already published their social media year in review, but the audience wants more! We’ve seen everything this year – beautiful ads, funny campaigns, rise of Augmented Reality (AR) apps, advancements in social media networks, , and politics on Twitter like never before.
We thought of an idea, to create the most epic page to summarize the social media year in review 2017.
I’d love to know what you think about it. If we happened to miss something, let us know. We’ve split this, in several articles to make it easier for you to read, laugh and be amazed:
Best Posts on Social Media This Year
Best Social Media Posts in 2017
All of us have seen this McDonald’s famous tweet on Black Friday. Initially, everyone thoughts that the social media intern should be definitely fired after this. Though they managed to turn the situation around and the post went viral. We’re pretty sure their digital team would like to avoid this kind of oops’es in the future. (and they could do that with :wink:)
Black Friday **** Need copy and link****
— McDonald’s (@McDonaldsCorp) November 24, 2017
Exactly same day, a couple of hours later another tweet reached 10x better results on social media. It’s a reply from Wendy’s, the badass brand on Twitter. Completely worth it for our social media year in review! Recently, Wendy’s made an that we recommend you to check it out.
As one of the most popular ads on Youtube this year, became the short-film by Dior, featuring Natalie Portman’s stylish and romantic video. “It’s a love story, full of ups and downs” says Natalie in one of the latest interviews , featuring the Sia’s song – “Chandelier”
It’s not a surprise that celebrities reach millions of likes in a couple of hours on social media. This particular photo breaks all the records. 36 year old singer Beyonce, reached up to 10M likes on Instagram for the first public photo of twins.
Virgin Orbit thought of a cleeeeever way to show how big space is, let’s give them a round of aplause .
Ellen was so flattered to receive the access to 280 characters, She has so much to say about it, that 140 were “almost” enough.
was not impressed by 280 characters
Ken N tried, ¯_(ツ)_/¯
Skittles smart commercial was presented at Super Bowl 2017, what do you think of this one?
presented the world a sculpture called “Fearless Girl”, in partnership with . According to , all the tweets, selfies and news reports mentioning the artwork has resulted in $7.4m in free advertising for the financial firm that commissioned it. It’s definitely a success.
One more post for our social media year in review comes from Burger King. Their new ad called “Google Home of the Whopper”, by the David Miami Agency. It cleverly used 30sec for its highest potential, by saying “Ok, Google”. But in a few days, Google blocked the ad from triggering the devices and BK quickly devised a workaround. Definitely one of the best social media campaign in 2017.
Apple always surprised their fan base with the beautiful commercial. This time they’ve created the Instagram account and share the news iPhone in this ad. With a narration from the late Carl Sagan book “Pale Blue Dot” to deliver stunning photography.
Do you think that a 16-year-old Carter Wilkerson (@carterjwm) expected to receive 3M RTs on Twitter, by a simple reply to Wendy’s? Well… his tweet went viral organically and let to mainstream media blitz like we’ve never seen. It’s one of the most retweeted tweets of all time.
Let’s talk about KFC now, one day in the middle of October. @edgette22 has seen something very weird that made it the highlight of the week. KFC follows only 11 people, who are they?!
Definitely one of the best Amazon Product Reviews EVER!
There was an unexpected distraction for Professor Robert Kelly when he was being interviewed live on BBC News about South Korea. But he managed to keep his composure and complete the interview successfully.
Penn State IFC used Twitter to help the ones in need during the devastation in Houston.
We Are Social comes with one of the most popular social media campaigns of the year Domino’s “Alexa, ask Domino’s to feed me”. Skill enabled UK consumers to ask Alexa to order a pizza. Since its launch and promotion via social media, the campaign (which ran in September) garnered 2.7 million impressions on YouTube and 4.4 million on Facebook.
Ikea made Augmented Reality easy to use in their new app called Ikea’s Place, that you can download
VCCP agency and Canon made the campaign ‘Live for the story’. Canon wanted to engage a generation that had found it irrelevant. It launched an influencer-led push with model and actress Zoë Kravitz. Urging people to share their stories of summer on Instagram under “#liveforthestory” for the chance to “chase summer” for a year, that got over 185k posts on Instagram.
Social Chain, one of the most dominant UK agencies with Steve Bartlett, as CEO reached 24M impressions in the latest campaign for SkyBet, during the Championship Play-Offs.