From Donald Trump to Pepsi and Trivago, we’ve seen the worst social media posts this year that would be better unpublished, drafted or left in the trash. Brands have made a significant effort in their campaigns, unfortunately not the best and efficient ones. If you’re here, then you’ve had already seen our Social Media Year in Review. (if not, check this out!) 


These are the worst social media posts in 2017.

Trump was definitely a huge phenomenon this year with his Twitter accounts, one of them was the popular hashtag #covfefe, that generated hundreds of replies. This was it. Nothing more, just “covfefe” in the tweet. It left many people on Twitter with a facial expression of O_o and wondering why is he even handling this social media account. 
Social Media Year in Review 2017 Donald Trump covfefe
Pepsi Commercial with Kendall Jenner backfired aggressively, in an attempt to celebrate peace. The video has been removed from YouTube and in a statement, the company said: “Pepsi was trying to project a global a message of unity, peace, and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. Our team is pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
One more fail in worst social media posts this year was released this year by Dove, in one of the most racists ads by the company. Dove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later admitted it had missed the mark” with an image posted on Facebook.
Social Media Year in Review 2017 dove commercial
McDonald’s pulls Filet-O-Fish ad accused of being insensitive to grieving children. In the ad, which was viewed beyond the UK after it went viral online, a mother describes the ways her son differs from his late father. The one thing they have in common: a love of McDonald’s Filet-O-Fish sandwiches. :facepalm:
I hated it. People have seen this ad EVERYWHERE, on every tube station in London. I’ve seen people telling me exactly the same thing in other major cities. I thought this woman was actually hunting me. It got creepy. What did they think about it?
Social Media Year in Review 2017 trivago woman
This Insta story ad that tried to generate traffic to their website by swiping high, because of a fake hair on the screen. It was later removed by Instagram. 
Did we miss anything? Let us know.

Check the best social media posts here.

Vlad Calus


Dropped out of college, moved to another country with 2 of my friends and built Planable (Techstars London '17), social media collaboration platform, at 19 y. o.

Join the discussion One Comment

  • Michael says:

    The Trump covfefe tweet has added authenticity and created a meme. Considering the value of memes in his presidential run, this was a great tweet.
    People also love outtakes for a reason. Often, such creative mistakes would’ve been killed by a censorship process like the one you’re advocating.

    I feel like this tool is more for brands who really want to prevent that one nuclear tweet that would enrage the public like the H&M black kid outrage recently.
    Somebody could’ve said something earlier if more people would’ve reviewed what H&M is about to promote.

    The fake hair one is actually a great one because many people (probably not the tweeter) know this meme/picture from youtube profiles and will find it funny in this context. There is always a segment that will feel offended about anything.

    All in All I’d say that planable is really a tool to prevent social media posts with possible racist nuances. I think that it’s the only valid application right now even if you make other shallow examples.

    Thanks and please don’t censor this comment. Or I won’t trust you anymore.

    Best Regards,

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Vlad Calus


Dropped out of college, moved to another country with 2 of my friends and built Planable (Techstars London '17), social media collaboration platform, at 19 y. o.