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Planable is the best client-facing social media tool we've ever used and we've used a lot.
As a social media manager managing multiple social media accounts daily, I know the role LinkedIn analytics tools play in the job. It is unlike other social media platforms. Linkedin calculates engagement differently, dislikes virality, and aims to keep users in their...
Jul 6, 2026
If you manage social media for multiple clients or brands, competitor reporting can quickly become repetitive. A client asks, “How are we doing against this competitor?” and the answer often depends on manual checks: opening profiles, counting followers, reviewing recent posts, taking screenshots, and copying numbers into a report.
That process works for a one-off check, but it does not scale. When you monitor several clients, multiple competitors, and monthly reporting cycles, manual competitor analysis can take hours and still leave gaps.
Planable’s Competitor Analytics tab gives social media teams and agencies a structured way to compare competitor performance. You add a competitor’s social handle once, and Planable tracks that page alongside your own analytics. The comparison table updates daily, so teams can review competitor movement without rebuilding spreadsheets or collecting screenshots by hand.
Planable competitor analytics dashboard
This guide covers what the feature does, how it works day to day, how to set it up, where it fits inside Planable’s broader Analytics section, and who it’s built for.
Competitor Analytics is a tab inside Planable Analytics that lets you track up to five competitors’ social profiles per page and see them measured against your own: same metrics, same time window, same view. It works with the networks listed under Supported platforms below, and that list keeps growing.
Instead of jumping between your dashboard and a competitor’s public profile, you get one screen: your page’s followers, posts, and average engagement lined up next to theirs, with the change over time already calculated.
It’s the same kind of benchmarking an agency might charge extra for, built into the tool you’re already scheduling posts from.
Currently supported:
We’re rolling out support for more platforms soon.
Once you’ve added competitors to a page, the Competitors tab gives you four things:
Planable competitor comparison table
Planable engagement trend chart
Planable top competitor content grid
Data comes from each supported platform’s public API, the same public information anyone could see by visiting the profile directly. Competitors have no way of knowing you’re tracking them. Numbers refresh once a day, around 4am UTC, and trend charts need at least two days of snapshots before they’re useful. So add competitors a couple of days before you need the comparison, not the morning of.
Adding or removing a competitor requires Owner, Admin, or Editor access. Anyone with Analytics access on the workspace can view the tab once it’s set up.
Competitor Analytics is one tab inside a larger Analytics section, and it’s worth knowing what’s around it — because the same date range and page selection you use for competitor comparisons carries over to the rest of your reporting.
Planable cross-channel analytics dashboard
Planable Analytics covers three views:
Planable cross-channel report builder
Analytics supports Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, and X/Twitter, though which specific metrics are available depends on what each platform’s API exposes. Competitor Analytics covers a smaller set of platforms by design (see Supported platforms above), but it lives in the same place, uses the same date-range picker, and is meant to be checked in the same sitting as the rest of your numbers.
Analytics as a whole (including the Competitors tab) is a paid add-on: $14/workspace/month or $140/workspace/year.
If Analytics is already active on a workspace, the Competitors tab is there, waiting. If it isn’t, you’ll need to turn on the add-on first. Planable offers a 30-day free trial of Analytics for new users. Check the pricing page for more details.
Planable Competitor Analytics is built for social media teams and agencies that need recurring competitor reports and clear performance comparisons.
It is especially useful for:
It is less useful for one-time competitor research where you only need a quick manual check. The feature is strongest when competitor monitoring is repeated regularly and consistency matters.
Planable Competitor Analytics lets social media teams add competitor handles and track those pages in a comparison table next to their own analytics.
Facebook and Instagram, with new platforms announced to be added soon.
Up to five per page.
Yes. Competitor Analytics is a tab inside Analytics, so the add-on needs to be active on the workspace first.
No. Planable pulls data through the public Meta API, the same public information visible to anyone. There’s no notification or signal sent to the tracked account.
Once a day, around 4am UTC. Trend charts and period-over-period comparisons need at least two days of data to show anything meaningful, so there’s a short ramp-up after adding a new competitor.
Yes, there’s a CSV export built into the Competitors tab. The broader Analytics section also supports full customizable reports with PDF and CSV downloads.
Owner, Admin, or Editor roles. Anyone with Analytics access can view the tab, but adding and removing competitors is restricted to those three roles.
Competitor Analytics is best for agencies, social media managers, and marketing teams that regularly compare brand performance against competitors.
Competitor Analytics is located inside Planable’s Analytics section, alongside your own page performance data.
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