You know which posts performed last month. Engagement, reach, the formats your audience responds to.
What you cannot see is whether anyone is searching for the topics you posted about, or whether there are topics people search for constantly that you have never covered.
This workflow puts three channels side by side and groups them by topic instead of by channel: what a brand ranks for, which AI answers cite it, and how its posts actually performed.
What it does
Compare performance by topic across:
- social content
- organic search
- AI answers
This is an analysis, not a report. Each topic is sorted into a state, and every state points to the workflow that acts on it.
In short: line up the data, sort topics into states, route each state to the workflow that fixes it.
It reads only. Nothing is written to Planable or SE Ranking, no drafts appear, and no keywords are added to anyone’s project.
The topic states
Looking at channels separately hides opportunities. Every topic lands in one of these states:
- Present in all three → scale it. This is the proven core.
- Ranks and cited, but no social → proven demand nobody has posted about. Route to Use case 1.
- Ranks and posted, but missing from AI answers → make the claims quotable. Route to Use case 2.
- Cited and posted, but no search presence → check whether volume exists, then capture it.
- Search only → it ranks into silence. Distribute it. Route to Use case 1.
- AI answers only → cited, but thin everywhere you control. Route to Use case 2.
- Social only → the weakest signal of the seven. Check whether anyone searches for it before committing.
A topic can also be flagged as contested when a competitor carries it across channels. That is a separate marker, not a state.
Example uses
Find distribution gaps
“Show me topics where we rank well but have weak social performance.”
Find content opportunities
“Which topics have search demand and AI citations but nothing on social?”
Find competitor gaps
“Where is Competitor X strong in AI answers but weak in search or social?”
What it needs
Client domain and brand name · Planable workspace · Country · Period, 90 days by default · Optional competitor domains
What you get
- A topic matrix with all three channels side by side and one state each
- An untapped shortlist: proven demand with nothing on social behind it
- What social saw first, including topics search has never seen
- Competitor cracks, when you supply competitors
- An interactive report, a CSV, and an evidence file showing which keywords, prompts and posts landed in each topic
Main benefit: topics are classified, not just counted, so the output tells you which workflow to run next.
One caveat worth keeping: this shows which topics your channels carry together, not what caused what. The three channels are also not the same moment in time, so the report states each snapshot date in its header.
Get the skill
Skill for your AI agent: ecosystem-footprint-map
Get skill on GitHub
Requires a Planable workspace and an SE Ranking account, both connected to the same AI assistant. The Planable MCP connector is available on all plans.
FAQs
Does it write anything to my Planable workspace?
No. This workflow reads only. It creates no posts, adds no labels, and changes nothing in Planable or SE Ranking. Every action it recommends is executed by a separate workflow that you run deliberately.
Why is the default period 90 days?
Social needs enough posts to show a pattern. A 30 day window on a low cadence account produces a matrix built on four posts, which is noise rather than signal. If your window returns fewer than about 15 posts with metrics, you will get a warning and an offer to widen it.
What do I need connected?
A Planable workspace with connected social pages, and an SE Ranking account, both authorized in the same AI assistant. The Planable MCP connector is available on all Planable plans, including free. An SE Ranking project is optional and adds ranking trend and AI answer history.
Relentless advocate and practitioner of putting users before Google algorithms since 2016. Geeks out over everything tech SEO. Dabbles in photography and is a natural-born reader.