by Horea Matei | Feb 26, 2026 | author featured articles, Social Media, Tools
The search for robust Hootsuite alternatives is growing as the platform shows its age. In my testing, the same friction kept coming up: a dashboard that feels cluttered, social profiles that need reconnecting at the worst moment, and core features (analytics, approval...
by Horea Matei | May 4, 2026 | author featured articles, Marketing, Social Media
Whether you’re managing a brand’s social media in-house or as part of a social media management agency with multiple clients, you’ll need clear directions and processes. Which is precisely what this article will provide. Think of this piece as your...
by Kseniia Volodina | Feb 12, 2026 | author featured articles, Productivity, Social Media, Tools
Most social media schedulers are built for solo marketers. But agencies and multi-location teams hit the breaking point fast: approvals get messy, accounts disconnect mid-campaign and pricing balloons the minute you add more users or locations. When you’re managing...
by Kate Starr | Jan 15, 2026 | author featured articles, Social Media, Tools
If you manage Instagram business accounts, you’ve surely also had to deal with Instagram Insights and Meta Business Suite. Going through the complex interfaces and having to search through countless tabs for simple Instagram metrics, you’ve already felt...
by Horea Matei | Aug 28, 2025 | Social Media, Tools
Brands on TikTok experience an average engagement rate per follower of 5.7%, according to a recent study. Instagram takes the second place with just 0.47%. TikTok is the place to be if you want to boost brand awareness and build a loyal community — if you have the...
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