by Miruna Dragomir | Jul 16, 2019 | Brand, Marketing
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
by Jessica Thiefels | Apr 23, 2023 | Brand, Marketing
Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
by Ronita Mohan | Sep 10, 2025 | Brand
How do you make your business noticeable without having to repeatedly tell consumers your name and tagline? By optimizing your brand identity, that’s how! A strong brand identity helps your customers recognize you immediately, with even the barest of...
by Kate Starr | Sep 5, 2025 | Marketing
Nowadays, there’s a strategy for anything. It almost feels like professionals don’t move a finger without having a strategy in place. Or at least they claim they don’t. This means execution is only one crucial step in the big marketing scheme, and it only...
by Ankit Prakash | Sep 20, 2019 | Marketing
Brands are doing everything to capture and retain customers. They are choosing powerful and effective customer acquisition channels based on their audience preferences. However, the real problem begins when you sit down to develop a digital advertising copy that will...
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