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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
Nov 22, 2023
SEO is one of the most important acquisition channels for Planable, as we’re sure it is for many marketing teams. And I’ll un-humbly say we’re doing a pretty good job at it.
Andreea Stefan has been managing our SEO efforts, leading to a 2.5x increase in traffic over the past year.
In this webinar, she’s offering an extensive overview of our current SEO process, from keyword research and brief creation to content writing and review, as well as optimization and publication.
Here’s a quick glimpse into the workflow she’s talking about:
You can tell there’s a lot of planning and collaboration in this process. And yes, our team does much of it in Planable, enabled by our Universal Content feature — which supports stellar collaboration on long-form, rich-text articles.
So whether you’ve been dabbling with SEO, just curious about it or are working with a dedicated team, we promise you’ll get insightful tips both on SEO and on how to use Planable efficiently.
Andreea Stefan
Relentless advocate and practitioner of putting users before Google algorithms since 2016. Geeks out over everything tech SEO. Dabbles in photography and is a natural-born reader.
Interviewer: Noa Lupu
Noa is an experienced Account and Project Manager turned Customer Success Lead at Planable, where she combines her background in social media management with firsthand knowledge as a former Planable customer. Now leading the Customer Success team, Noa focuses on ensuring client satisfaction, building strong relationships, and enhancing customer support processes to deliver an outstanding experienc
A pivotal mindset shift was inspired by the concept of “building capacity” rather than merely solving problems. Instead of fixing bottlenecks as they arose, the team focused on creating a scalable system that could handle high-volume content production. This included examining every step of the SEO process—from keyword research to publication—and challenging long-standing practices. By optimizing workflows and documenting clear procedures, the team transformed a standard content pipeline into a growth engine.
Rather than relying solely on traditional keyword tools like Ahrefs or SEMrush, the team explored less conventional sources to understand their audience better. Platforms like Reddit, Quora, and TikTok provided raw, user-generated content that revealed unique pain points and conversational language. Listening to sales calls also helped uncover niche keywords that standard tools often miss, bridging the gap between SEO metrics and real customer concerns.
Finding the right freelance writers is only half the battle. To truly scale, the team focused on equipping writers with comprehensive but flexible briefs. This included:
This investment upfront minimized back-and-forth revisions, resulting in smoother workflows and higher-quality content.
Integrating expertise is critical to standing out in a crowded SEO landscape. Planable’s team regularly collaborated with both internal and external subject matter experts (SMEs) to add unique insights and depth to their content. Tactics included:
This approach not only added value for readers but also aligned with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.
Content scaling requires a well-oiled machine. The team replaced scattered tools like email, Slack, and Google Docs with Planable’s Universal Content feature, which centralized all SEO efforts. Key benefits included:
This streamlined approach saved hours of manual effort, enabling the team to focus on strategy and growth.
By refining their SEO processes, Planable’s team achieved a 160% increase in organic customers, a 250% boost in organic ARR, and 40+ revenue-generating blog posts. The combination of a structured workflow, quality-focused content, and strategic scaling proved to be the recipe for success.
Want to dive deeper into these strategies? Access the full webinar recording for actionable insights and a behind-the-scenes look at our SEO framework. Enter your email below to get started!
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