22 Best Free Instagram Apps for Posts, Reels & Stories

Instagram is one of the most popular social media platforms in the world. It has over a billion active users, and that number will only grow! Humans spend an average of 2.5 hours on social media every day. If you’re a marketer, it’s important to know which Instagram apps are the best and how you can better plan your content ahead.

It can be a struggle to find all the best apps from millions of apps out there. We have dug through all the best Instagram apps for marketers in 2022 and listed them on the same page. 

Best Instagram apps for planning & scheduling posts

Planable

With Planable, you can plan, schedule, and publish your Instagram posts 6x faster. Planable is the perfect Instagram app for businesses and teams who need to manage multiple accounts and get approvals from various stakeholders. 

The easy-to-use drag-and-drop planning tool allows you to visualize your week or month in advance. Showcase your work to colleagues and your clients for review and input in just a few clicks.

Features

• Plan, schedule, and organize using an intuitive drag-and-drop tool.
• Preview your Instagram posts as they will look like when they go live.
• Showcase your work in a visually pleasing way.
• Invite your team to collaborate & allow them to give feedback on your posts.

Price & Availability

You can get started with Planable for free with no credit card required. The first 50 social media posts are free. After that, you can upgrade your plan based on what you need.

• 13$/month, Basic – 1 user, and 4 social media pages. Suitable for businesses just getting started with their social media
• 26$/month, Pro – 1 user, and 10 social media pages. Suitable for growing social media teams.
• Custom Pricing, Enterprise – Good for large social media teams looking to scale their business.

You can download Planable App from the Play Store and App Store. Planable also has a desktop version. You can get started for free from here.

Buffer

Buffer is another great IG app for managing your Instagram posts. With Buffer, you can easily schedule and publish your content. It’s also great for businesses and teams who need to manage multiple accounts.

Features

• Schedule and publish all your Instagram posts from the same place.
• Good analytics to measure your performance.
• Collaborate and plan your campaigns.
• Respond to comments fast with the help of labels and hotkeys.

Price & Availability

You can get started on Buffer for free. Their free plan is good for individuals and businesses just getting started with social media marketing.

6$/month, Essentials – Good for businesses and individuals just getting started who want to use Instagram analytics and engagement tools.

12$/month, Team – Good for growing teams who want unlimited user seating.

120$/month, Agency – For marketing agencies with 10 or more social channels.

You can download the Buffer app from the App Store and Play Store. 

Best video editing apps for Instagram

InShot

InShot is one of the most popular video editing apps for Instagram with over 100 million downloads. It’s a great option for creating short videos for Instagram stories or posts. The app includes features like trimming, splitting, merging, and adding music to videos. It’s also possible to add text, filters, and transitions to videos. 

Features

• Wide selection of editing features.
• Add animations, stickers, or text to videos.
• Easy to use for beginners with no editing experience.

Price & Availability

InShot app is free to download and you will not have any limits on effects, filters, stickers, and transitions. You will also not see the watermark on your creations. 

InShot Pro, $3.99/month, $14.99/year, $34.99/lifetime – Inshot Pro has some extra features like accessible menus.

You can download InShot from Play Store and App Store.

CapCut

CapCut is a great Instagram app for marketers because it allows you to create engaging videos with little to no editing experience. It’s simple to use and has a variety of Instagram tools that can help you create professional-looking videos. If you’re looking to create engaging, professional-looking videos, this is the app for you.

Features

• Easy to use for beginners.
• Auto subtitle generator (Picks from sound).
• Top music hits & sound effects.

Price & Availability

CapCut is free to use. You can download it from Play Store & App Store.

Adobe Premiere Rush

Adobe Premiere Rush is a powerful video editing tool that lets you create beautiful, engaging videos. If you are a more advanced user, Adobe Premiere Rush might be the best choice for you as it has more advanced features. You can also use Premiere Rush to post directly to your Instagram account.

Features

• Multiple timelines, add layers of video and music.
• Change video color, size, and position.
• More advanced than other video editing apps.

Price & Availability

Adobe Premiere Rush costs $9.99/month or $119.88 per year. 

You can download Premiere Rush from Play Store & App Store. They also have a desktop version available. 

To use a Premiere Rush on your desktop, you have to have a computer for video editing. Your computer must meet the minimum requirements to use Adobe Premiere Rush.

Best photo editing apps for Instagram

Canva

Canva is one of the best and most simple-to-use photo editing apps for Instagram. With over 100 filters and tools, it’s easy to create beautiful photos when planning your Instagram feed.

Features

• Easy to add and crop images.
• Over 100 filters and tools for photo editing.
• Excellent free features.

Price & Availability

Canva has a good free plan to use. If you want some extra features, you can upgrade to Canva Pro or Enterprise.

Canva Pro, $12.99/month – Good for individuals, +100 million stock photos, +610,00 free and premium templates, background remover, 100GB of cloud storage, and a lot of other features too.

Canva Enterprise, $30.00/month – Good for teams, Everything Pro has, plus: Control your teams access to apps, built-in workflows, 24/7 Enterprise-level support, and unlimited cloud storage.

You can download Canva from the Play Store and App Store. They also have an easy-to-use desktop version available.

VSCO

VSCO is another great photo editing app for Instagram. With its simple interface and powerful editing tools, it’s perfect for creating stunning photos for your feed. VSCO is known for its great filters and photo adjustment tools. VSCO filters are designed to enhance your photos without making them look too filtered.

Features

• Edit phone photos in just a few minutes.
• Excellent photo adjustment tools.
• 13 free preset filters and additional free filters.

Price & Availability

VSCO basic tools are free to use. For more advanced tools, you can buy a VSCO membership, which costs $19.99/per year. VSCO membership comes with a 7-day free trial. With the VSCO membership, you will get extra filters and more editing tools.

You can download VSCO from Play Store & App Store. VSCO also has a desktop version available.

Glorify

Glorify is an easy-to-use design tool that is ideal for both non-designers/marketers and professional designers. With a combination of simple and advanced tools, Glorify gives anyone and everyone the opportunity to create stunning visuals for social media regardless of prior design experience. You can choose to create designs from scratch or use Glorify’s template library as inspiration. It offers thousands of niche-based, thematic Instagram post templates that are 100% customizable.

Features: 

• 3D mockups and mockup scenes
• Brand Kit
• Background remover
• Smart resize
• Share your designs, organize them and collaborate with your team all on a single platform and post them to your social media

Pricing & Availability

Glorify offers a free plan for everyone who wants to give it a try. 

• Annual Pro plan $29.99
• Annual Business plan $74.99
• Monthly Pro plan $39.99
• Monthly Business plan $99.99

Colorcinch

Best apps to organize & preview your Instagram grid

Planable

Planable helps you organize and preview your Instagram grid before you post. It’s great for seeing how your images will look together and for getting feedback from team members faster than ever. With the help of Planable, you can create beautiful Instagram grids. 

Features

• See exactly how your post will look like before publishing.
• All in one place preview instead of 8 different social media.
• Create Instagram mockups easily. 
• Plan and schedule Instagram posts and reels.

Price & Availability

You can get started with Planable for free with no credit card required. The first 50 posts are free. After that, you can upgrade your plan based on what you need.

• 13$/month, Basic – 1 user, and 4 social media pages. Suitable for businesses just getting started with their social media
• 26$/month, Pro – 1 user, and 10 social media pages. Suitable for growing social media teams.
• Custom Pricing, Enterprise – Good for large social media teams looking to scale their business.

You can download Planable App from the Play Store and App Store. Planable also has a desktop version. You can get started for free from here.

Preview

Preview is an Instagram marketing tool that allows you to see what your feed will look like before you post it. This is great for making sure your posts are visually appealing and on-brand. Other great features of the Preview app include the ability to schedule posts, save hashtags, and get insights on your posts.

Features

• Plan Instagram stories, reels, and IGTV videos.
• Unlimited grid space for photos and videos.
• Analytics & insights to track performance.

Price & Availability

Preview is free to use. You can download the app from Play Store & App Store. They also have a desktop version available.

Best apps for Instagram stories

StoryArt

StoryArt is an app that allows you to create beautiful and engaging stories for your Instagram followers. With over 3000+ templates, it is easy to find a style that fits your brand. You can also add music, text, and filters to make your Instagram stories more interactive and engaging.

Features

• Create beautiful collages for Instagram stories.
• +2000 story templates and +400 animated templates.
• High-quality filters to add.

Price & Availability

StoryArt is free to download. However, some templates inside the app are locked and need to be purchased to use them. You can download StoryArt from the Play Store.

Unfold

Unfold allows you to create beautiful, creative, and professional-looking stories for your Instagram feed. It’s perfect for businesses and entrepreneurs who want to add a little extra something to their posts. There are over 400 templates to choose from, and you can even customize them to fit your brand. Plus, Unfold comes with a built-in analytics tool, so you can see how your stories are performing.

Features

• Over 400+ Instagram story templates.
• Add filters, stickers, GIFs, textures, and backgrounds.
• Create stylized Bio sites with links to your social media.

Price & Availability

Unfold is free to download. However, some in-app templates are behind a payment wall. You can download Unfold from the Play Store and App Store.

Best app for Instagram analytics

Crowdfire

Crowdfire is an app that provides users with in-depth analytics about their Instagram accounts. This includes information such as the number of followers, average engagement rate, and most popular posts. This app is perfect for marketers who want to get a better understanding of their target audience and how they interact with content on Instagram.

Features

• Advanced analytic tools to understand your audience.
• Crowdfire recommends articles and images your audience loves.

Price & Availability

Crowdfire is free to download. You can use the app for free with a few limits. With the free plan, you can manage 4 social media profiles and get advanced analytics with 1 day of data.

Plus $4.99/month – Manage 10 social media accounts, and get advanced analytics with 30 days of data.

Premium, $49.99/month – Manage 25 social media accounts, and get advanced analytics with 30 days of data. Competitor analysis is available (2 competitors per social account.). You can add & manage one profile and team member.

Vip, $99.99/month – Manage 250 social media accounts, get advanced analytics with 30 days of data. Competitor analysis is available (20 competitors per social account). You can add & manage two profiles and team members.

You can download the Crowdfire app for free from the Play Store & App Store.

Iconosquare

Iconosquare provides users with insights into their Instagram accounts, including detailed information on followers, posts, and engagement. Iconosquare also offers a suite of tools to help users improve their Instagram marketing, including hashtag research and analysis, post scheduling, and content management.

Features

• Check your reach and impressions, discover the best time to post, and more.
• Check your best-performing posts.
• Schedule your posts in advance.

Price & Availability

Iconosquare offers a 30-day trial with no credit card required. They have 3 paid plans available.

Pro, $49/month – 3 social profiles with advanced analytics.

Advanced, $79/month – 5 social profiles with advanced analytics.

Enterprise, Custom pricing – +10 social profiles with advanced analytics.

You can download Iconosquare from the Play Store & App Store. They also have a desktop version available.

EmbedSocial – helps keep track of Instagram user-generated content

EmbedSocial is perfect when looking for user-generated content from people who mentioned your brand or published content with specific hashtags on Instagram or Twitter.

The best part of EmbedSocial is the social media widgets editor. It provides a robust yet comprehensive editor to embed social media widgets on your website. You will be able to choose a pre-built template, set up your own sources, and embed it on any of your web pages. No coding or tech skills are required.

Main benefits:

• Save time by not having to check each social media platform separately
• Get a complete overview of all the content that’s being published about your brand
• Easily find user-generated content that you can use for marketing purposes
• Increase engagement by reposting or sharing interesting content from your fans
• Showcase interactive widgets on your website to build trust and provide social proof
• Provide fresh content on your website, hands-free, without the need to update your website

Main features:

• Official API integrations with major social media networks
• Variety of layouts and customization features
• Pre-built templates library
• Posts moderation
• Product tagging for shippable feeds
• Advanced analytics (Premium plans)
• Easy to embed codes

Pricing and availability

You can try all features for 7 days free trial and signup.

PRO plan – $29/month for 3 sources and unlimited widgets.

PRO Plus plan – $49/month for 6 sources and unlimited widgets.

Premium plan – $99/month for 15 sources and unlimited widgets.

Best Instagram caption apps

Captions Plus

Captions Plus is an AI-powered app that helps you generate captions with the help of an AI caption generator engine. Find captions to suit every moment and every post. Caption Plus helps you to add value to your Instagram stories and posts. The app also allows you to save your favorite captions for future use.

Features

• AI-based caption generator to generate unique captions
• Find a matching Instagram quote to put up with your image
• Find captions to suit every situation, happiness, sadness, love, and so on.

Price & Availability

Captions Plus is free to use. 

If you want some extra fonts, with no ads inside of the app and unlimited story & post download, you can buy CaptionPlus Pro which costs €1,39/month or €13,99/year.

You can download Captions Plus app from the Play Store.

Capshun

With more than 50,000 captions available, Capshun is one of the top choices for Instagram caption apps. The app is specifically made for Instagram posts and stories. Capshun has an AI-powered caption generator.

Features

• +50,000 captions to choose from.
• Trending captions section.
• 24×7 round the clock database updating.
• AI-powered caption generator.

Price & Availability

Capshun is free to use. You can download it from the Play Store.

Best Instagram hashtag apps

Leetags

Leetags is an app that helps you find and use the best hashtags for your posts. It also lets you see how popular a hashtag is, and track your hashtag usage. You can easily find popular hashtags from their search bar.

Features

• Thousands of hashtag categories and subcategories.
• Search for multiple hashtags at the same time.
• Search for trending hashtags.

Price & Availability

Leetags is free to use. For some extra features and an ad-free experience, you can buy Leetags pro which costs €2,99/lifetime.

You can download it from the Play Store & App Store.

Tagify

Tagify helps you manage your hashtags and track your hashtag usage. It also allows you to find the best hashtags for your posts, and see how popular a hashtag is.

Features

• Manage your hashtags and track your hashtag usage.
• Find the best hashtags for your posts.
• See how popular a hashtag is.

Price & Availability

Tagify is free to use. You can download it from the Play Store. If you want no ads, you can pay $5,49 inside of the app.

Best apps for Instagram highlight covers

Canva

Canva is one of the best apps for Instagram covers. With thousands of templates available, you can find a design to fit any need. And if you’re not a designer, don’t worry – Canva’s easy-to-use tools make creating beautiful covers a breeze.

Features

• Easy to use highlight cover creator for beginners.
• Ready-to-use templates for any niche.

Price & Availability

Canva has a good free plan to use. If you want some extra features, you can upgrade to Canva Pro or Enterprise.

Canva Pro, $12.99/month – Good for individuals, +100 million stock photos, +610,00 free and premium templates, background remover, 100GB of cloud storage, and a lot of other features too.

Canva Enterprise, $30.00/month – Good for teams, Everything Pro has, plus: Control your teams access to apps, built-in workflows, 24/7 Enterprise-level support, and unlimited cloud storage.

You can download Canva from the Play Store and App Store. They also have an easy-to-use desktop version available.

Storylight

Storylight is another highlight maker for Instagram. Storylight is amazing because they provide a ton of ready-to-use templates for you. The app is specifically made for Instagram also.

Features

• Different backgrounds, colors, and designs to choose from.
• Cool icons and stickers to add to your highlight cover.
• Add text easily to your highlight cover.

Storylight is free to use. For some extra features, you can upgrade to StoryLight Pro.

StoryLight Pro, €3,99/month – €12,99/year – €25,99 for lifetime. Unlock all premium templates, premium backgrounds, and premium stickers, get regular updates and enjoy an ad-free experience.

You can download Storylight from the Play Store and App Store.

Bonus tool: Quicktools by Picsart

Quicktools by Picsart is a suite of free web design tools that covers almost all marketing needs. From removing backgrounds and converting file types to creating color palettes, editing videos, and designing calendars. Go ahead and try one of the many tools available for free and make your images or designs stand out easily.

Features:

• Wide range of editing tools for images, videos and documents
• Low learning curve
• No software needed
• Easy to use

Quicktools by Picsart is free to use. You can access all their tools with no cost or registration.

Conclusion

There are a few key Instagram apps that every marketer should have in their toolkit. The average person spends over 2 hours every day on their social media apps. It is more important than ever to know how to take advantage of the Instagram marketer apps in the most time-efficient way.