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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Social media cross-promotion lets you take great content and give it a second or third life, amplifying your reach across platforms and in front of new audiences. When you adapt your message for each channel, you create a ripple effect that boosts visibility and...
Mar 3, 2026
The key to creating content that’s relevant, engaging, and sparks conversions? Start by knowing your audience.
That’s in the ABC of every marketer, and today I’m happy to introduce another important analytics layer that helps with just that: audience insights.
Planable Analytics is available for Facebook, Instagram, LinkedIn, TikTok, Youtube, and Google my Business. The information presented is slightly different for each platform, as it’s highly dependent on each available API. So here’s everything you can find in Planable Analytics:
With audience insights, you can find relevant information about your followers so you create content that lands just right.
Audience insights are available for Facebook, Instagram, LinkedIn, TikTok, Youtube, and Google my Business. For all these, you can intuitively see the location map of your followers, colored by density.
Easily grasp details about your followers, such as top countries, top cities, age and gender distribution.
On LinkedIn, you can also find out details about your followers’ job functions and seniority levels.
Show the value of your work through the growth of each social channel. Easily see how pages perform over time, in terms of number of followers, reach, impressions, engagement, and profile visits.
Spot the winning content instantly and double down on what works. Planable Analytics shows you the top 3 best performing posts in terms of impressions or engagement.
You can also view all your published posts and see which ones did best, based on each metric.
For each post, go even more into detail and see how your audience engages and reacts. View advanced info such as detailed reactions, link clicks, or video plays.
When it’s time to present your work to clients, build social media reports that reflect the full picture. Create fully customizable reports with your logo, selected channels, clear report titles, and a defined reporting period.
Planable customizable report view with channel filters
Highlight top performing posts, add in-depth insights for each piece of content, and include audience insights such as location and demographics. Then share the results as downloadable files or secure guest view links, ready for clients, without extra formatting work.
Turn on metric descriptions to add clear context to every KPI. Automatically include short explanations that clarify what changed, why it matters, and how each metric performed during the selected period.
Planable analytics report with editable metric description and performance summary panel
Reporting doesn’t have to be chaotic. With Cross-Channel Analytics, Planable brings all your performance data into one clean, unified view. No more toggling between dashboards or piecing numbers together at the last minute.
Need a quick snapshot mid-campaign? Instantly see how content performs across platforms. Building strategy or reports? Compare channels side by side, spot trends, and uncover what’s truly driving results.
Cross-Channel Analytics isn’t just about saving time (though it does plenty of that). It’s about clarity — knowing which campaigns to scale, which formats to double down on, and which platforms deserve your focus.
Planable Analytics is an add-on available for all paid plans, and it comes with a 7-day free trial.
Before deciding on Analytics, you can try all of Planable‘s social media collaboration and scheduling features for free, for 50 posts, no strings attached.
Miruna Dragomir, CMO @Planable, ex Social Media Comms Manager @Oracle & ex Marketing Coordinator @Uber. 9 years of experience in social media and marketing. Built Planable’s brand and reputation and helped grow it from 50 customers to over 6.5K. Social media fanatic, tech geek & a sucker for learning.
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