Social media DMs have become an essential component of modern marketing strategies, offering brands a direct and personal way to engage with their audience. Not only do they help humanize your brand, but they also play a key role in building customer relationships and...
Amy is the creative director and MD of Wanderlust Communications. She has worked with a number of global clients including Sony Ericsson, Tourism WA, the NHS and Cadbury. Previously the General Manager at the Kalgoorlie Boulder Visitor Centre, Amy has worked in tourism for almost a decade and specialises in destination marketing and strategic marketing.
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Social media KPIs you should be tracking in 2025: resourceful guide
Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across all the social media accounts you manage. Once you use this information to...
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