Social CRM is your ticket to high-quality real-time engagement with customers, on the platforms where they already hang out. You'll get solid data on behavior and sentiment with unprecedented granularity. Social CRM tools empower sales and marketing teams to deliver a...
Amy is the creative director and MD of Wanderlust Communications. She has worked with a number of global clients including Sony Ericsson, Tourism WA, the NHS and Cadbury. Previously the General Manager at the Kalgoorlie Boulder Visitor Centre, Amy has worked in tourism for almost a decade and specialises in destination marketing and strategic marketing.
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Social media KPIs you should be tracking in 2025: resourceful guide
Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across all the social media accounts you manage. Once you use this information to...
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