As a senior SEO specialist, I’ve watched SEO and social media functions operate in silos for too long. I used to chase keywords, backlinks, and rankings exclusively, while our social team focused only on likes, shares, followers and engagement. But in 2026, that...
Amy is the creative director and MD of Wanderlust Communications. She has worked with a number of global clients including Sony Ericsson, Tourism WA, the NHS and Cadbury. Previously the General Manager at the Kalgoorlie Boulder Visitor Centre, Amy has worked in tourism for almost a decade and specialises in destination marketing and strategic marketing.
More Articles
Social media KPIs you should be tracking in 2025: resourceful guide
Social media marketing is a powerful tool, but are you monitoring the right social media KPIs to measure success? In this article, I'll highlight the top metrics you should be tracking across all the social media accounts you manage. Once you use this information to...
1
Time for a social media tool
you actually like*
*30,000+ marketers approve this message