Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
TikTok Trends Right Now 🔥 50+ Examples from a Social Media Manager for 2025
TikTok's pulse is powered by the ebb and flow of its trends. As someone who's practically grown up with the internet as my playground, TikTok holds a special place in my heart. It's where endless scrolling transforms minutes into hours, each chuckle punctuated by a...
Succeeding in Social Media Collaboration in 2025
Productivity, Social Media, Tools
While social media is an inherently collaborative medium, you'd be surprised by how often its "collaboration" component gets lost in the ether. Usually, somewhere between spreadsheets and eternal email threads while juggling multiple social media accounts. Social...
The Importance of Mental Health When Working in Social Media
If we've ever chatted, you most probably heard me at least once mention something about the importance of mental health. I’m so passionate about this topic that I just can’t shut up. Honestly. I started working in social media during college from a desire to turn a...