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Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Does this sound like your brand? You dream of having sustainability — the kind of brand that pays off for generations to come. You want your brand to be scalable, but you don’t want to constantly rely on ads. You’re ready to deliver tremendous value, but you don’t...
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