We fixate on views, likes, shares, and comment counts. We obsess over the flashy metrics that glitter on our dashboards. But behind every heart and thumbs-up lies something far less superficial: a human feeling. People don’t engage with your content just because the...
Harriet Bolt, an experienced freelance social media consultant, specializes in crafting effective social media strategies and generating leads. With over 12 years of creative PR experience in both agency and in-house settings, Harriet possesses a deep understanding of the online landscape. She is well-equipped to guide clients toward optimizing their social media presence.
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How to Plan a Successful Instagram Takeover in 8 Easy Steps
Whether to increase brand awareness, generate new followers, or encourage user-generated content, hosting an Instagram takeover is a powerful marketing tool. For social media managers, it's an excellent way to inject some personality into a business account, be it in...
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