As a senior SEO specialist, I’ve watched SEO and social media functions operate in silos for too long. I used to chase keywords, backlinks, and rankings exclusively, while our social team focused only on likes, shares, followers and engagement. But in 2026, that...
Senior Performance Marketer @Planable
Performance Marketer @Planable | 3+ years in digital marketing, paid ads, and social media. I love approaching every project from an artistic angle and adding just a dash of creativity to make it not only impactful but also *pretty*.
- performance strategy
- social media campaigns
- paid advertising
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My formula for an effective social media ads collaboration in 2026
Making social ads more efficient can feel like juggling eels: slippery, unpredictable, and just when you think you’ve got performance under control, the algorithm shifts. Even the sharpest teams get stuck trying to move a single metric. The truth is, performance...
Mastering targeting on Meta Ads: science, strategy, or both?
Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...
Top agency founders share their 30 pieces of advice
What does it take to standout in the marketing world? Meet the 2024 trailblazing agency founders who are both dreamers and doers. They're redefining content marketing and beyond with bold strategies and a fearless approach. They're not just keeping up with trends,...
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