Cultivating one good X (Twitter) account with a consistent strategy and an engaged community is hard enough on its own. If you manage multiple accounts or also work across other social media platforms, things can get intense quickly. Twitter management tools can...
Senior Creative Strategist
Irina is a freelance senior copywriter & content writer with an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
- concept development
- creative ideation
- deep research
- localization
More Articles
Project Management Workflow: 9 Efficient Steps for Marketers
Have you ever had to manage a full project from start to finish? I remember the first time I was put in charge of delivering an important content project. It was stressful. And while I understood what was needed, I was learning about how to build a project management...
What to Post on Facebook: One Month of Great Facebook Post Ideas
Posts with good engagement help grow your Facebook page, reach more of your target audience, and build brand authority over time. But like with any other social media platform, you need to keep an eye on changes, which can become time-consuming - especially if you're...
YouTube Content Strategy: 12 Effective Steps to Follow in 2025
A YouTube content strategy can help you deliver on your brand goals. But making high-quality videos can be challenging, especially compared to other types of content, and even more so if you're managing other social media platforms. That's where a YouTube content...
20 Engaging Facebook Post Ideas for 2025 (with Examples)
Finding Facebook post ideas hard to come by? I know plenty of marketers in the same boat. It's not always easy to find and invest the required resources in creating consistent content for this platform. But it is still worth it. Facebook is the third most-visited site...
How to Build a Successful SaaS Content Marketing Strategy in 2025
SaaS content marketing authentically builds online brands, by boosting visibility and establishing a connection with very specific audiences. It also builds authority and carves out a niche where businesses can claim ownership of a specific approach. In turn, enhanced...
9 Best HubSpot Alternatives for Content Marketing in 2025
Marketing, Social Media, Tools
Hubspot is a comprehensive platform with a wealth of tools and features. However, many of these features can be overwhelming and downright unnecessary for many marketing managers and content agencies. And when the costs are proportionally high for what you actually...
Time for a social media tool
you actually like*
*30,000+ marketers approve this message