Curation is an excellent addition to your overall content planning strategy — it boosts social media engagement and helps form relevant partnerships without much extra effort. Still, finding the right content to share can take loads of time without having the right...
Senior Creative Strategist
Irina is a freelance senior copywriter & content writer with an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
- concept development
- creative ideation
- deep research
- localization
More Articles
How to Write a Press Release: Essential Guide for 2025
A well-written press release gets attention from all the right people, increases organic reach, and allows you to build your brand narrative. It solidifies credibility as your company's legacy becomes visible from a succession of press releases over the years, but...
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Integrated content marketing is essential for any brand that wants to be on the map. It's an audience-centered strategy that considers where people already are, what they need, and how a brand can offer them a consistently positive experience. A solid strategy for...
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When your business has localized brands or operates from multiple locations, you need to manage multiple Google My Business accounts for them in a way that's streamlined and efficient. Using a specialized tool, you can simplify everything, from centralizing your...
9 Twitter (X) Management Tools in 2025 for Brands & Agencies
Cultivating one good X (Twitter) account with a consistent strategy and an engaged community is hard enough on its own. If you manage multiple accounts or also work across other social media platforms, things can get intense quickly. Twitter management tools can...
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