Since social media platforms first appeared, businesses have been trying to figure out how to make money on them.  Profitability started with advertising and continued to snowball until an entirely new profession emerged from within cyberspace: influencer marketing....

Trying to capture and hold someone’s attention on Instagram is more challenging than ever. In the early days of Instagram, creators got away with spamming their posts with the 30 hashtag limit and choosing a filter. But now things are different. It’s down to simple...

Proving your social media return on investment (ROI) can be a challenging process. Not only does every social media campaign have its own goals, but it’s also easy to get caught up in vanity metrics — like likes and follower counts.  While growing a social media...