Google Search and Maps can be huge revenue sources for brick-and-mortar businesses. But you must maintain a consistent presence to hit high rankings, and that involves posting, tracking, and optimizing content for maximum engagement. Google Analytics works well...
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Ultimate Guide to Instagram Analytics: Everything You Need to Know
What are your Instagram followers really saying? I’m sure you’re talking to your audience and hopefully, some of them are replying (in the comments), but this doesn’t tell you the full story. A 2018 report tells us that the average engagement rate on Instagram is...
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