Ocoya is an AI-powered tool with creator features for design and caption writing that enables businesses to schedule content for 5 social networks, with 7 more in beta access. But it also has certain downsides, which might motivate folks to look for Ocoya...
B2B Content Marketing Specialist
Maria is a content marketer, SEO copywriter, and social media specialist with experience working for a wide range of B2B businesses. She loves to keep up with the evolution of digital marketing, particularly in areas such as social media management, content, SEO, and PR. She is passionate about her work and loves to add a unique spin to any topic.
- social media optimization
- content marketing strategy
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How to Implement a Multilingual Content Marketing Strategy in 2025
When you launch a content marketing strategy, it makes sense to start in the primary language of your target audience. Multilingual content marketing has the same scope, but it serves diverse audiences across new markets. As your business grows, so should your brand...
9 HoReCa Marketing Strategies to Boost Business in 2025
Relying on foot traffic alone isn’t enough in the saturated HoReCa industry. If you want your business to thrive, you need to start implementing HoReCa marketing strategies to attract customers and keep them engaged online. From ads to social media, blogging,...
7 best social CRM software tools for content-focused teams
Ever found yourself drowning in comments, DMs, and mentions across every social platform your brand uses? You're trying to build relationships with customers, but managing conversations while keeping your content strategy on track feels impossible. Traditional CRMs...
Social media moderation made easy: tips & proven frameworks for 2025
Inspiration, Marketing, Social Media
Moderation isn’t just zapping a spammy “DM us to collab” comment here and there. It’s reputation triage in real time. One spicy thread, one bad faith rumor, or one frustrated customer left on read can snowball into something much bigger in an instant. And because...
Social media community management: the definitive guide for 2025
Social media community management refers to the ongoing process of building genuine relationships with your audience. Community managers don't necessarily post content, but rather, they are responsible for creating a space where brands and audiences exchange real...
How to Write a Newsletter: 9 Expert Content Creation Tips
Inspiration, Marketing, Social Media
Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
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