Multi-location marketing is a must, given the trends in consumer behavior and preferences. For small and large companies alike, multi-location marketing unlocks the power of targeted campaigns, personalization, and community building. Watch your brand grow as it...
The Content Distribution A to Z Guide for Marketers in 2024
Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
5 Steps to a Complete Marketing Campaign Plan + a Template to Get You Started
Eager to implement impactful and memorable marketing campaigns? Learn how to craft a strategic marketing campaign plan that aligns stakeholders and optimizes channel distribution, ensuring goal achievement. Without a plan supported by a content calendar, marketing...
How to Build a Marketing Calendar to Plan Your Campaigns (Plus Templates)
Creating a marketing calendar is essential and overwhelming. The marketing strategy can't survive without it, but what seems like a simple task at first quickly becomes complicated. Isn't creating a marketing calendar just adding dates to tasks, you ask? In a simpler...
Marketing Asset Management Explained: Benefits, Components & Software
Does your team waste precious time organizing and sharing marketing assets? Are you often confused between countless folders and multiple versions of the same document? It's probably time to evaluate and update your marketing asset management process. Marketing asset...
How to Build a LinkedIn Marketing Strategy for Growth (+ Bonus Expert Tips)
Is your LinkedIn strategy out-of-date or missing entirely? Time to fix that! Far from being just a job-search tool, LinkedIn has grown into a powerful platform for both employer branding and lead generation. Continue reading to discover my best practices and expert...
How to Use ChatGPT for Social Media to Boost Efficiency
Daily creating and posting social media posts can quickly become a daunting task. Especially when you have so many platforms to update and so much competition to keep up with. Fortunately, you now have the power of AI on your side to keep social media marketing from...
How to Plan Your PR Calendar for Visibility Amplification in 2024
Managing a brand's reputation efficiently is no small feat. Powerful brands are not built through one-time flashy stunts but strategic, long-term initiatives. This takes planning and follow-through, which can only be achieved when everyone involved works based on a...
30 Social Media Post Ideas: Engaging, Fresh Content Ideas for 2024
"I solemnly swear to create social media posts more often". Whether you're a marketing manager, content creator, or small business owner, you know that publishing consistently is key, especially when managing multiple social media accounts — and you vow to do it. But...