Social media is everywhere. It drives everything from our personal relationships to how we feel about brands. We interact with people we know and love (or tolerate) on social media. But we also interact with the businesses we patronize and the customers who patronize...
Tiffany Ruder is a full-stack marketer who specializes in creating customer-centric messaging and digital experiences that span channels and touchpoints. All about optimizing the customer experience as the ultimate conversion booster, she's based in Boulder, CO, but her clients are based all around the world.
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Instagram Reels vs TikTok – which one should you be using in 2025?
As someone interested in making the most of your social video marketing efforts, you might be struggling to choose between Instagram Reels and TikTok. Which channel is right for you? TikToks go viral easily. So do Instagram Reels. TikToks help to build trust and...
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