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Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...
Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...
Your brand story is what connects customers with your business on an emotional level. “The most successful companies in the world have profound stories behind them that instill a sense of bigger purpose and meaning into what they do,” says Celinne Da Costa, brand...
It is a long-standing industry tradition to treat marketing and sales as two separate activities, each governed by its own rules, strategies, and goals. If you look at how most companies are organized in practice - you'll see the power of smarketing. On one side,...
Sooo… I decided to write a piece on sports marketing. I found it to be a pretty fascinating area in marketing. I’ve got to be frank from the start, though. I don’t know much about the field. Never worked in it, never got too close to it. Only observed from a...
Feeling anxious about the upcoming Black Friday? Fortunately, there’s no need to reinvent the wheel — we've included all the resources you need to nail your Black Friday marketing. We know that planning Black Friday sales and social media posts from scratch can be...
If the upcoming Thanksgiving makes you feel anything but grateful, you’ve come to the right place, fellow marketer! We know that planning marketing campaigns from scratch can be time-consuming. That’s why we’ve created a complete Holiday Marketing Kit that you can get...
Still working on your Cyber Monday social media posts? Ready or not, here it comes! And we all know what that means: deals, deals and more deals! If you want to change the pace for your social media followers and create something more unique than salesy, we've...
What's keeping you up all night? Is your brain conjuring up spooky Halloween social media posts? Or is it the tap-tap-tapping at your window? The fact that the Halloween season is just around the corner is frightening enough (where does time fly?!) And planning all...
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse It feels like there are new ways to reach wider audiences and make your business thrive every day. There’s always something...
As people rely more and more on various communication channels, businesses should adapt and reach their audiences wherever they may be. That's the reason why omnichannel marketing is touted as the current marketing must-do. No, omnichannel marketing is not just...
