"Brand" is one of those diffuse concepts that nobody can fully agree on. Ask three specialists what a brand is, and you could get just as many answers. And the sad truth is that it doesn't really matter what we think our brand is. Our customer decides our type. That...
![Yearly recap of Planable’s most popular projects & special initiatives [2019]](https://planable.io/wp-content/uploads/2020/01/planable-marketing-projects-2019-scaled-1.jpg)
Yearly recap of Planable’s most popular projects & special initiatives [2019]
We’ve all been busy and it’s only now that we got the time to look back at what happened with Planable in 2019. So much has taken place that we wanted to recap our most popular projects launched last year. And boy, did we go out of our way to help marketers?...
![[2019 Recap] Planable’s Most Popular Articles](https://planable.io/wp-content/uploads/2020/01/Planable-most-popular-posts-2019-featured-1.jpg)
[2019 Recap] Planable’s Most Popular Articles
We don’t know about you, but we’re always looking for excuses reasons to celebrate. Now that the holidays are over, we’ve decided to pop a champagne for the most popular articles in 2019. Our good old friend, Google Analytics, revealed that Christmas is still the...
An Extensive Guide To Content Development For Content-Oriented Marketing
Content is a vital element to all modern businesses. This is a fact that people are coming to realize but have been slightly slow on the uptake. A lot of mainstream businesses might look at the idea of content and see it as unnecessary. Still, others might see its...
Your Marketing Team Isn’t Getting Along – What’s Next?
Over the past several years, marketing has become more competitive than ever. As a result, marketing teams have been stepping up their efforts. Making sure that your team gets along with each other is vital to the success of any business. Unity among employees is...
This October’s Top Marketing Industry News
Oh, hi! We’ve been expecting you. You know, we’ve read somewhere that 10% of everyone who lands on an article never scroll down. But we know better, our readers are special. Keep scrolling, as you’re about to find out which are October’s most exciting news from the...
4 Things to Keep in Mind when You Choose Your Brand Ambassadors
If you’re looking to take your marketing efforts to the next level, brand ambassadors could be just what you need. The company’s brand is everything to its customers and prospects. And think about it, you don’t leave up to chance the one aspect that represents...
[Guide 101] How To Design Your Perfect Digital Advertising Copy
Brands are doing everything to capture and retain customers. They are choosing powerful and effective customer acquisition channels based on their audience preferences. However, the real problem begins when you sit down to develop a digital advertising copy that will...
How Can Brand Management Ensure Your Business Stability – A Guide for Haters
Well, hello there dear loyal reader or new-comer. Excited to be pouring my rambling industry thoughts here once again. This time, I bring to you the evergreen topic of brand management. Never-ending, never-solved, always to-be-improved. Yes, the company’s brand is...
Content Marketing Made Efficient: A step-by-step guide
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
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