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Planable is the best client-facing social media tool we've ever used and we've used a lot.
Which caption are you more likely to engage with? A. “Download our free report on marketing trends.” B. “This 24-page report took us 60 hours to research. You can have it for free.” If you picked B, you just experienced anchoring: a psychological principle that shapes...
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
Social media is powerful: it can broadcast your message to millions, but it can just as easily amplify your mistakes. One wrong post, data breach, or poorly timed campaign can spark a backlash that damages your reputation overnight. Social media risk management is now...
A solid video marketing strategy is no longer optional. It’s the backbone of modern content. In 2025, 91% of consumers say video quality impacts their trust in a brand, and nearly every brand with a pulse is using video to drive engagement, conversions, and that...
ContentCal is a social media tool that allows teams to manage, schedule, and publish social media content. Like any other social media management software, this too has its own advantages and drawbacks, leading many people to shop for ContentCal alternatives. Whether...
Social media DMs have become an essential component of modern marketing strategies, offering brands a direct and personal way to engage with their audience. Not only do they help humanize your brand, but they also play a key role in building customer relationships and...
Managing a social media campaign comes with a lot of exposure and responsibility. You've got the opportunity to make it big... or fail in the eyes of almost everyone in the company. You're balancing strict deadlines, high expectations, and a lot of moving parts to...
The best social media campaigns are a result of creativity, strategy, and a deep understanding of the audience. They stand out because they tap into the audience's emotions, use real-time trends, and foster genuine connections. Moreover, successful social media...
If you’ve ever posted something on Facebook and thought, “Why isn’t this getting any traction?” you’re not alone. And the answer might be more practical than you think: your post might not be shareable. Literally. If it’s not set to public, it’s like hosting a party...
Influencer marketing is a popular way for brands to boost reach and engagement. Good influencers can help brands bypass the tough work of establishing an audience and building rapport, as influencers come with their own established audiences that already (hopefully!)...
Planning your content is essential for any marketing team: it helps publish consistently, always keep track of what’s what, and streamline your content workflow to know who’s responsible for that last-mile approval. If you're on the hunt for game-changing content...
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