7 Loomly Alternatives: Step Up and Amplify Your Social Media Management

Nidhi Kala

Dec 11, 2024

Have you been spending too much time on Capterra and G2 figuring out the Loomly alternatives? Chances are you’re not enjoying your experience with Loomly, or maybe you want to explore better options that meet your business needs.

Contents

Why you should consider a Loomly alternative

Loomly calendar | Loomly collaboration | Loomly approval | Final Loomly takeaway

Loomly is a social media management platform with power-packed features. They offer features like scheduling and planning, engagement, advanced analytics, and reporting.

Plus, they cover most of the social media marketing channels, and integrations marketers need: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Business, TikTok, YouTube and Snapchat.

Now let’s see how Loomly performs in areas which I consider the most notable for a social media management tool — calendar, collaboration, and approvals.

Calendar

Loomly’s user journey in the calendar section of the app starts with the calendar Wizzard which helps you connect multiple social media accounts, set up your time and location, and start your calendar workflow.

Here are some characteristics that I found interesting about Loomly’s calendar:

Simple UI with clear instructions. When first setting up your calendar, the tool offers an in-app tutorial with a pretty straightforward, clean design.
New post ideas feature. Whenever you want to create a new post, there’s a popup on the left side of the app that presents engaging topics and shows you what’s trending. You can even include your own custom post ideas (which you can define from the post ideas view).
RSS feed feature integration. In my opinion, this is the coolest feature Loomly offers. Basically, Loomly pulls out information from your preferred websites (e.g. news and trends). Then, the tool can generate post ideas from RSS entries or create draft posts for all new RSS entries with the assistive draft posts option.
Settings. Each calendar has adjustable settings such as name, industry, list or calendar view, and calendar logo.

Loomly calendar takeaway: Loomly offers a simple, easy-to-use calendar feature, with limited capabilities but good enough for the basic tasks. Features like new post ideas and RSS feed are a great addition to the tool. Unfortunately, it doesn’t support other content formats (blogs, emails, and briefs) like other social media management tools do.

Collaboration

As a complex social media tool, Loomly also offers team collaboration features. Here are some of the most important characteristics:

Loomly comes with default collaboration roles: editor, client, contributor, editor, viewer, or custom. Unfortunately, the custom roles setup is not available for the base and standard plans.
You can comment on posts and mention collaborators by simply adding an @mention.
The comment history is available for all collaborators, to increase transparency and efficiency.
Interactions with the audience (comments, replies) can be assigned between collaborators and tracked accordingly.

Loomly collaboration takeaway: Loomly offers good collaboration features, but the more advanced ones are only available at higher-pricing plans.

Approval

The approval workflow is well-thought-of and caters to different user needs. But, similar to the custom roles setup, the custom workflows are something that Loomly offers as advanced options.

Here are some approval workflow characteristics:

There are 4 posting workflow options that cater to different workflow scenarios, depending on the need and number of users involved in the posting journey.
Loomly offers three predefined approval workflows, as well as custom workflows.
The custom workflows help you automate your team’s approval process with assignment triggers and state guards.
Users can approve in bulk actions, to green-light or assign multiple posts at once.

Loomly approval takeaway: Loomly offers different approval workflows. Unfortunately, this feature is exclusive to higher-paid plans.

Final takeaway on why social media managers should consider a Loomly alternative

Loomly is good for small, 2-user marketing teams who are looking for a simple social media posting tool. It’s not complicated, and it does the job. However, Loomly is not an option for those looking for a free tool as it offers a 15-day free trial, which may be insufficient for you to make a really informed decision.

As for bigger teams, looking for a complex, collaborative tool where they can start and finish all social media tasks, prepare to pay $359 per month for some important features like scheduled analytics reports and custom workflows.

Also, Loomly doesn’t offer social listening (like tracking brand mentions and conversations) and advanced collaboration tools, which many social media marketers need to keep their social engine running.

Now let’s take a closer look at our 7 Loomly alternatives.

1. Planable: best social media management tool for collaboration & approval

Planable vs Loomly | Calendar | Collaboration | Approval | Planable vs Loomly final takeaway

Planable is a content management solution with an easy-to-navigate, collaborative interface.

I have worked with a lot of different softwares over the years and Planable has some of the smoothest UX/UI possibilities.

Verified Planable review on G2

Social media campaigns collaboration and approval in Planable.

Social media post status updates for scheduling and collaboration in Planable

Planable is great for agencies and brands that need to juggle multiple clients and projects with precision. It supports Instagram (including direct publishing to Stories and Reels), Facebook, LinkedIn, Twitter, Google My Business, YouTube, Pinterest, TikTok and Threads.

The best part of working in Planable? You can plan, collaborate, and get approval on any kind of written content you want: from social media to blog posts, emails, newsletters, briefs, and more.

For social media, Planable also offers a clean and intuitive analytics tool. You can easily check social insights, spot top-performing content, and generate easy-to-read reports for clients and stakeholders.

Planable offers a free plan that includes 50 social media posts. The paid plans start at $11 per user.

Planable vs Loomly

Coming up in the first place as a Loomy alternative, Planable is the best social media management tool for collaboration & approval workflows. Here’s how Planable compares to Loomly across calendar, collaboration and approval features.