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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
Have you been spending too much time on Capterra and G2 figuring out the Loomly alternatives? Chances are you’re not enjoying your experience with Loomly, or maybe you want to explore better options that meet your business needs.
Contents
Loomly calendar | Loomly collaboration | Loomly approval | Final Loomly takeaway
Loomly is a social media management platform with power-packed features. They offer features like scheduling and planning, engagement, advanced analytics, and reporting.
Plus, they cover most of the social media marketing channels, and integrations marketers need: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google Business, TikTok, YouTube and Snapchat.
Now let’s see how Loomly performs in areas which I consider the most notable for a social media management tool — calendar, collaboration, and approvals.
Loomly’s user journey in the calendar section of the app starts with the calendar Wizzard which helps you connect multiple social media accounts, set up your time and location, and start your calendar workflow.
Here are some characteristics that I found interesting about Loomly’s calendar:
Loomly calendar takeaway: Loomly offers a simple, easy-to-use calendar feature, with limited capabilities but good enough for the basic tasks. Features like new post ideas and RSS feed are a great addition to the tool. Unfortunately, it doesn’t support other content formats (blogs, emails, and briefs) like other social media management tools do.
As a complex social media tool, Loomly also offers team collaboration features. Here are some of the most important characteristics:
Loomly collaboration takeaway: Loomly offers good collaboration features, but the more advanced ones are only available at higher-pricing plans.
The approval workflow is well-thought-of and caters to different user needs. But, similar to the custom roles setup, the custom workflows are something that Loomly offers as advanced options.
Here are some approval workflow characteristics:
Loomly approval takeaway: Loomly offers different approval workflows. Unfortunately, this feature is exclusive to higher-paid plans.
Loomly is good for small, 2-user marketing teams who are looking for a simple social media posting tool. It’s not complicated, and it does the job. However, Loomly is not an option for those looking for a free tool as it offers a 15-day free trial, which may be insufficient for you to make a really informed decision.
As for bigger teams, looking for a complex, collaborative tool where they can start and finish all social media tasks, prepare to pay $359 per month for some important features like scheduled analytics reports and custom workflows.
Also, Loomly doesn’t offer social listening (like tracking brand mentions and conversations) and advanced collaboration tools, which many social media marketers need to keep their social engine running.
Now let’s take a closer look at our 7 Loomly alternatives.
Planable vs Loomly | Calendar | Collaboration | Approval | Planable vs Loomly final takeaway
Planable is a content management solution with an easy-to-navigate, collaborative interface.
I have worked with a lot of different softwares over the years and Planable has some of the smoothest UX/UI possibilities.
Verified Planable review on G2
Social media post status updates for scheduling and collaboration in Planable
Planable is great for agencies and brands that need to juggle multiple clients and projects with precision. It supports Instagram (including direct publishing to Stories and Reels), Facebook, LinkedIn, Twitter, Google My Business, YouTube, Pinterest, TikTok and Threads.
The best part of working in Planable? You can plan, collaborate, and get approval on any kind of written content you want: from social media to blog posts, emails, newsletters, briefs, and more.
For social media, Planable also offers a clean and intuitive analytics tool. You can easily check social insights, spot top-performing content, and generate easy-to-read reports for clients and stakeholders.
Planable offers a free plan that includes 50 social media posts. The paid plans start at $11 per user.
Coming up in the first place as a Loomy alternative, Planable is the best social media management tool for collaboration & approval workflows. Here’s how Planable compares to Loomly across calendar, collaboration and approval features.
Planable’s social media calendar is an advanced, visually rich tool that allows you to create content dedicated to each social media platform.
Here are some Planable calendar key features:
Social media content calendar in Planable
Planable vs. Loomly calendar takeaway: Planable’s calendar feature offers a more visually appealing experience compared to Loomly’s. It feels more modern, versatile, and overall easier to use, especially when scheduling content for different social media platforms.
Planable empowers everyone to contribute while giving each user just the right permissions. Here’s how:
Planable vs. Loomly collaboration takeaway: Planable was created to cater to teams. The biggest difference between Planable and Loomly is that Planable offers advanced collaboration features for all of the plans. The plans that include collaboration features have more inclusive pricing than Loomly’s.
Collaboration over a post
Planable is also focused on everything that has to do with approval workflows, streamlining collaboration, and lightening workloads. Here is how:
Planable vs. Loomly approval takeaway: Planable’s approval feature is available on all plans, starting at $11/month whereas Loomly offers approval workflows only on their Advanced plan, which starts at $129/month.
Planable is one of the best Loomly alternatives, especially if you struggle with collaboration and multi-approvals with your team.
Hootsuite is one of the most trusted social media management platforms, that allows you to schedule posts, manage organic and paid social media posts together, and keep track of customer conversations.
What can Hootsuite do?
For corporate and enterprise teams who have several sub-brands and want to operate all social channels through a single dashboard — Hootsuite is your best friend.
Instagram, Facebook, TikTok, Twitter, Youtube, LinkedIn, and Pinterest.
Hootsuite offers 4 premium pricing plans starting at $99 per month.
Hootsuite is expensive, even for mid-sized teams. Plus, some users say there are discrepancies between Meta and Hootsuite analytics, which poses a question about the accuracy of the reporting metrics.
Hootsuite is better than Loomly for marketers who want to leverage social listening, and create powerful campaigns leveraging analytics insights.
Later is a social media marketing and commerce platform that makes scheduling easier. It offers hashtag suggestions to marketers, turns images into shoppable posts with a custom link-in-bio, and more.
What can Later do?
Business owners, creators, agencies, freelancers, and social media managers — specifically for people focused on visual platforms like Instagram, Pinterest, and TikTok.
It integrates with Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok.
Later offers a free forever plan to individual users and has paid plans starting from $18 per month. It also offers 2 months of free usage if the user opts for a yearly plan.
The platform doesn’t provide LinkedIn analytics, and users cannot publish videos on LinkedIn with Later. Plus, it gets pricey after a certain number of social sets (even without upgrading).
Later may lack a few features for other platforms, but if Instagram and Pinterest are on your radar and you’re a mid-sized or small business — Later will perfectly suit your needs.
Buffer is another popular social media management platform. It includes features like a content calendar, shared inbox, approval workflows, and social analytics.
What can Buffer do?
Small and midsize businesses, and enterprises who want to level up their social media publishing game and engagement.
Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Shopify, TikTok, and Twitter.
Buffer offers a free forever plan, where you can connect up to 3 channels, and paid plans start at $6 per month for one channel. Plus, it offers flexible pricing — the costs change based on the number of channels the user opts for.
It offers limited analytics for each post’s performance and engagement. Plus, some users say the platform’s performance slows down while managing multiple accounts.
Buffer is a good-value-for-money option compared to Loomly, as it offers Shopify integrations and smarter engagement features.
Sprout Social is power-packed with useful features like social listening and advocacy, making it one of the favorites for marketers who want to go beyond social media marketing. If managing your brand end-to-end is a priority, this platform has some hidden gems for you.
What can Sprout Social do?
Small businesses, agencies, and enterprises.
Twitter, LinkedIn, Instagram, Pinterest, Facebook, Youtube, TikTok, and Whatsapp, and integrations with Facebook Messenger and Google Business messages.
Sprout Social’s standard plan starts at $249 per month plus, for every additional user, it charges $199 per month extra.
Sprout Social is quite expensive. Plus, too many features make it challenging for marketers to navigate the platform.
Sprout Social is an extremely powerful platform for your business if you want to move beyond marketing campaigns and go full-power on engaging with your audience for customer support and helpdesk.
Sendible takes pride in being the social media management tool for agencies. Indeed, it does what it stands for. It gives marketers a power-packed social media listening and reporting solution.
What can Sendible do?
Freelancers, startup and growing agencies, large teams.
Facebook, Instagram, LinkedIn, Twitter, Google My Business, Youtube, and TikTok.
It comes with a 14-day free trial and starts at $29 per month, which includes one user, six social profiles, and unlimited scheduling, content ideas, social media monitoring, and reporting.
It doesn’t support Pinterest, and it’s quite expensive. Plus, some people complain they face problems while uploading Instagram video posts and putting captions on LinkedIn posts.
Sendible is your go-to social media management platform if you prioritize social listening and social reporting. It’s also ideal if you want to remove the friction introduced in your client onboarding by asking for their login credentials.
Agorapulse is not just a social media management tool. It offers deeper social media analytics and reporting that makes it a great option for marketers and businesses.
What can Agorapulse do?
Mid-sized agencies, businesses, e-commerce, and enterprise brands.
Facebook, Twitter, LinkedIn, Instagram, YouTube, Google My Business, and TikTok.
Agorapulse offers a 30-day free trial, and its standard plan starts at $49 per month.
It doesn’t support Pinterest and is quite pricey. Some people also complain that the platform lags when replying to multiple comments.
Agorapulse is an excellent option for mid-sized agencies and businesses to get full control of social media monitoring and reporting. Although it offers premium pricing plans, when compared to Loomly, it’s still cheaper.
Planable is the best Loomly alternative based on two parameters: the flexible pricing option and its extensive collaboration features, like the multiple approval workflows or the support for differentiated team or client collaboration.
But, if you’re looking for social listening features, you should consider Hootsuite or Sprout Social.
Planable offers a free plan that includes 50 posts with unlimited feature experience. After enjoying the perks of the free plan, you can upgrade the plan for as little as $11/ month.
It’s totally your call and depends on your business needs. Hootsuite is a powerful social media marketing solution that offers social listening, competitor analysis, and deeper analytics. On the other hand, Loomly offers social media publishing, post inspiration, and approval workflows.
Freelance writer for B2B SaaS in marketing, HR, and eCommerce. When she’s not writing, you’ll find her head burried in calligraphy scripts, art journals and new DIYs.
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