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Social media teams are under pressure: publish more posts across multiple channels while maintaining brand quality. And, be careful, one mistake could make or break your reputation! Audiences expect fresh content, businesses want measurable ROI, and competitors are...
Oct 29, 2025
A repurpose content tool transforms existing content and adapts it to new formats or channels so you can reach new viewers. Think turning a long-form YouTube video into a series of TikToks or one blog post into valuable content for Facebook or Instagram.
Especially if you manage multiple social media accounts, content repurposing can save you time, breathe new life into your original content, and simplify how you do content marketing. So the next time you run out of fresh content ideas or want to reach a wider audience, you now know what to do. That said, let me walk you through some of the best content repurposing tools currently available.
Content repurposing tools are software solutions that allow creators and businesses to adapt existing content to new formats and distribute it across different platforms while maintaining brand voice and quality. This helps marketing teams develop an omnichannel presence with the content they already have and reach a wider audience covering different segments, saves them time and resources, and maximizes return on investment.
Most content repurposing tools are integrated into social media, content marketing, and digital asset management solutions. That means you also get access to all the tools needed to organize and publish repurposed content.
Before we get into the nitty-gritty, let’s first have a look at the must-have features content repurposing solutions should cover:
Excellent for organizing content based on what matters most to your team. Calendar views are perfect for social media, while lists or feeds work well for blog posts and newsletters.
The option to cross-post on social media the same content piece saves time and prevents the risk of losing files while jumping from one software to another.
Helps organize visual assets from existing content and adapt them to other platforms or formats, like turning a step-by-step guide into an infographic.
AI content repurposing can be especially useful when summarizing long-form content into multiple social media posts or turning a newsletter into a complete blog post.
Now let’s get into the details. I’ll show you what each tool is best for, along with its drawbacks and pricing.
Planable is a social media management tool that’s perfect for marketing teams looking to double down on their content repurposing strategy by improving collaboration and unscrambling workflows.
Collaborative editor enabling content repurposing across newsletters, blogs, and team commenting in real time.
The platform’s Universal Content tool lets you collaborate and work on any written content format—blogs, newsletters, video scripts, ad copy, you name it. Plus, you can cross-post content across all major social media platforms via its native scheduling tools.
And to top it off, Planable offers an AI-powered free repurposing tool. Use it to automatically turn a blog post into a newsletter or social media content and vice versa.
But there’s a lot more to Planable than that. So let’s get into extra details to see how it can transform the way you create content.
Besides the free content repurposing tool, Planable includes loads of extra features to maximize your content strategy:
You can set up content recycling intervals with custom frequencies and end dates for your existing content or whenever you create content from scratch.
Publish the same post across multiple social media channels in one go via the Sync On/Off feature or use the Sync Content option to import previous posts.
Auto-generate social media captions for existing visuals or A/B test calls to action with Planable AI. You can also use this AI content repurposing feature to trim long-form content down to a social post and vice versa.
Planable’s Universal Content feature helps you manage any type of content, from emails to articles, press releases, newsletters, and ads, improving collaboration and approval workflows.
One click is all it takes to import visual assets thanks to Planable’s Canva integration, while adding GIFs to your content is just as easy and quick thanks to its Giphy integration.
Planable also offers built-in video and image editing tools, perfect for resizing or trimming visuals for various platforms.
Planable’s social media calendar lets you track planned posts across multiple channels (including blogs, newsletters, etc.) within a unified view. If you want to reschedule a post, drag and drop it across the calendar, and you’re done.
Visual content calendar displaying scheduled campaigns, social media posts, and performance metrics by date.
You can organize repurposed content through custom color-coded labels or dedicated campaign tags to distinguish them from one-off posts more easily. The calendar’s filter set also lets you sift through posts by status, format, label, and campaign.
To make managing content even smoother, Planable offers more than just a calendar view. You can also organize content through the list and feed views (ideal for long-form content or videos) and the grid view (perfect for Instagram).
Planable’s real-time comments, multi-level approval process, and custom user permissions let you know exactly who’s working on what and ensure nothing slips through the cracks.
Post approval and feedback interface showing real-time team collaboration and comment threads on visual content.
This is particularly useful when adapting long-form content for different formats. Team leaders across various departments can leave comments on existing content to pitch in their repurposing ideas for the channels they manage.
Leaders can then set up department or project-specific workspaces and work on content with their corresponding teams. The platform’s custom approval workflows also ensure content pieces are thoroughly reviewed prior to publishing.
Pricing: Free trial available. Paid plans start at $33/user/month.
Drawbacks: No CMS integration for web publishing. No built-in social listening.
Buffer should have you covered if you’re looking for a simple solution to handle content repurposing across multiple social media platforms.
Buffer supports all major social networks, including Threads, Bluesky, and Mastodon. That means you can re-post content between networks that share similar formats, like X, Threads, and Bluesky.
Other handy features include:
Pricing: Free plan available. Paid packages start at $5/channel/month.
Drawbacks: The per-channel pricing model can make Buffer expensive if your content repurposing strategy involves numerous channels.
Repurpose.io specializes in audio and video content. The platform’s automated workflows let you repurpose videos for all popular networks, including Snapchat.
Repurpose.io handles the edits from there. It will automatically resize, remove platform-specific watermarks, and optimize your post for multiple platforms.
Repurpose.io also has a few other tricks up its sleeve:
Pricing: You can opt for either a monthly or yearly plan. The monthly packages start at $35/month, while the annual one starts at $349/year. A 14-day free trial is also available.
Drawbacks: Repurpose.io only supports video content—no text or image-based posts.
Publer stands out through its direct WordPress integration. You can plan, create, and schedule WordPress blog posts directly from the platform.
Plus, its social media scheduling tools also make Publer optimal for turning detailed blog posts into quick social posts across all popular channels to reach a broader audience.
Here’s more of what the platform has to offer:
Pricing: Free version available. Paid plans start at $4/user/month.
Drawbacks: Although Publer includes YouTube support, you can’t add YouTube tags from the platform.
HubSpot Content Remix is a dedicated AI content repurposing platform specifically designed to handle different formats at scale.
The platform’s AI-powered workflows let you turn existing content, like a standalone blog post, into a series of social media snippets, then turn those social media posts into ads, and so on—all in one go.
Here are some other standouts:
Pricing: Content Remix is available in the Premium edition of either the Content Hub or the Customer Platform. Content Hub starts at $450/month with 3 users included, while the Customer Platform costs $1,300/month for 5 users.
Drawbacks: The platform has a high barrier to entry, price-wise. It might not be worth it if you’re strictly looking for a content repurposing solution.
Castmagic is an AI content repurposing tool that turns your audio or video assets into any other type of content, like social media snippets, Shorts, blog content, summaries, multi-lingual transcripts, and so on.
The platform also includes team collaboration tools so you can further fine-tune AI outputs.
Here are some of Castmagic’s standouts:
Pricing: Castmagic starts at $19/month.
Drawbacks: Castmagic pricing plans limit the amount of content you can repurpose each month based on length (except for the top-tier package).
Storychief is a unified content marketing and social media management platform with a built-in search engine and multi-channel optimization tools to attract more traffic. Storychief handles WordPress, Webflow, and Wix sites, as well as all major social platforms.
Here’s how the platform helps with content repurposing:
Pricing: Storychief includes two product offerings: the unified content marketing platform from $59/user/month and the social media-specific solution from $39/user/month. Free versions for both platforms are also available.
Drawbacks: Storychief is quite complex, so it might be intimidating to new users.
Byndr is a digital asset management platform packed with features particularly useful for repurposing visual assets across marketing channels and campaigns.
The platform includes a built-in AI agent that can automatically modify, resize, and optimize visuals for various formats. It can also recognize, translate, and edit in-asset copy, which is excellent for localizing advertisements across various markets, for example.
Here are some of the platform’s other perks:
Pricing: Pricing is not disclosed. You’ll have to reach out to the sales team to get a custom quote.
Drawbacks: No direct publishing options available. You’ll have to use the platform’s integration library.
BuzzSumo’s Content Discovery tool lets you surface valuable insights around evergreen content ideas. Just type in your keyword and see whether your ideas have evergreen potential through metrics like search volumes, total number of blog posts published, and search trends.
Here’s what else BuzzSumo has to offer:
Pricing: Buzzumo starts at $159/month. There’s a 30-day free trial.
Drawbacks: Only suitable for content ideation and research. No dedicated repurposing or publishing tool available.
Content repurposing platforms give you a lot more material to work with, and you’ve got loads of options to choose from. The trick is to pick the one that fits how your team works.
If your content marketing strategy mostly relies on engaging videos, for example, Castmagic should have you covered. But if you’re looking for a solid all-rounder, Planable is probably the best tool here.
Planable’s Universal Content and built-in media editing tools let you work on any format. Its AI assistant and social media publishing features help turn long-form written content into quick on-brand social media snippets.
Plus, its collaboration and approval functionalities help make sure your posts are in tip-top shape and on time across every single channel. And did I mention you can try it for free? Give it a shot here!
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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