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Having a content review process in place, one that you return to periodically, means that your content stays accurate, consistent with your brand, and in alignment with your marketing objectives. You likely already have a content workflow. As any seasoned marketing...
May 7, 2025
Building a tightly-knit community should be a key part of your social media strategy as it establishes genuine connections between brands and audiences. Still, manually scouring through and responding to all comments is probably impossible. That’s where social media community management tools come in.
In this article, I’ll walk you through some of the best solutions currently available. But first, let’s see more about what these tools actually do.
Social media community management software involves tools that help businesses understand the audience’s perception of their brands and establish stronger connections with followers.
This is possible through various specialized features, such as sentiment analysis, social inbox management, brand monitoring across multiple web sources, and more.
Hootsuite’s dedicated employee advocacy platform turns team members into mini brand ambassadors.
The platform lets employees easily curate and share branded content to their own accounts through intuitive dashboards — perfect for humanizing your brand and putting your content in front of larger audience pools with similar interests.
Plus, Hootsuite packs many other social media management features, like social listening and comprehensive analytics.
Key features
Plan and schedule social media posts across multiple accounts in one go. Maximize social media presence through the platform’s ideal posting time and hashtag suggestions.
Respond to comments and DMs across multiple social media channels. Set up auto-responders, route conversations to particular team members, and leave notes so teammates can easily continue the conversation where you left off.
Generate network-specific or cross-network social media reports covering brand mentions, ad spend, cost-per-click, click-throughs, and more. Compare paid, earned, and organic content performance side-by-side or benchmark performance against competitors.
Drawbacks: The employee advocacy tool is only available as an add-on to Hootsuite’s Enterprise package.
Pricing: Pricing for the Enterprise plan is available upon request. Hootsuite’s one-user entry-level package costs $99 per month (annual billing).
Agorapulse is a social media management platform with a powerful social inbox. The platform displays comments (from ads and organic posts), messages, and mentions across multiple networks within a unified inbox.
You can then assign each message to particular team members and leave notes. Most notably, the platform lets you embed UTM tracking codes when replying to comments with links — perfect for gaining extra insights into your social campaigns’ overall effectiveness.
Key features
Set up canned responses for faster replies. Organize incoming messages via color-coded labels and approve replies before rolling them out.
Generate sentiment analysis reports within your inbox and sift through messages with neutral, negative, and positive sentiment. Use custom time frames to see whether particular posts affected your brand reputation.
Integrate Agorapulse with Google Analytics to quantify your social media campaigns’ results. See top traffic sources, identify which campaigns generate the most revenue or click-throughs, and more.
Drawbacks: Entry-level plans are quite limited, especially considering their price tag. They lack features like collaboration tools, bulk content publishing, canned replies, and more.
Pricing: You can schedule up to 10 posts for free. Paid plans start at $79 per user per month (annual billing).
Sprout Social is an all-in-one social media management platform with a built-in contact management dashboard that allows you to store all your contacts, view previous company interactions, and leave notes.
Coupled with its inbox and case management features, Sprout Social is an excellent option for stepping up your brand image and customer communication. Plus, Sprout Social includes review management features for platforms like Yelp, Tripadvisor, Google Business Profile, and more.
Key features
Gauge customer satisfaction through automated CSAT and NPS surveys.
Stay on top of critical situations with instant notifications that trigger whenever you receive sudden surges in negative-sentiment brand mentions.
Create customer support cases from incoming messages. Deploy social media chatbots or route messages to team members. Analyze average repose rates and times either on a team or individual level.
Drawbacks: Users report the platform’s social listening tools are quite surface-level. You might have to fiddle through numerous filtering options to get more accurate data.
Pricing: Sprout Social starts at $199 per user per month (billed annually). You can also try the platform for free for up to 30 days.
NapoleonCat ensures your comment sections are clean and spam-free. The platform’s moderation workflows help automatically delete unwanted comments, respond to common questions, and escalate negative comments to customer support cases.
The platform also includes a handy social CRM that you can use to store and manage existing contacts, view previous conversations, and tag customers based on sentiment. Plus, you get access to many other social media management features.
Key features
Organize and schedule posts via the platform’s social media management tool. Generate performance reports across one or multiple social media accounts and stack yourself up against competitors.
Respond to Google Play, Apple Store, Google Business Profile, and Facebook Page reviews within a unified dashboard. Use the platform’s native translation tool to connect with customers in 100+ languages.
Set canned responses and leave notes next to incoming messages. Generate customer service reports to measure average response rates and times and follower sentiment.
Drawbacks: Users report the platform could do with a few UI and performance optimization tweaks.
Pricing: NapoleonCat starts at $27 per month (billed annually), with a 14-day free trial available.
Brand24 looks out for brand mentions from all across the web — social media channels, review sites, community forums, you name it.
The platform then compiles the gathered details into digestible reports highlighting brand sentiment, reach, and engagement. You can also gauge your competition’s overall brand presence through the platform’s competitive analytics.
Key features
Discover sentiment across all mentions (negative, neutral, positive) and see popular topics people discuss when mentioning your brand. Get alerts after sudden spikes in mentions and personalized suggestions to avert potential crises.
Identify popular hashtags and posts within your industry to spot trends and potential influencer collaborations. Analyze each post’s intent (promotional, opinion sharing, question query, etc.) to write appropriate comments.
Spot the most active social profiles or sites that mention your monitored phrases — perfect for finding potential brand ambassadors.
Drawbacks: The platform caps the number of keywords you can monitor based on your selected pricing plan (except for the Enterprise package) and doesn’t offer direct integration with social media management apps.
Pricing: Brand24 starts at $149 per month (billed annually) for up to three keywords. You can also try the platform for free for 14 days.
Keyhole is a social media listening and campaign monitoring tool that lets you add influencer accounts to the platform.
This allows you to track campaign metrics for all the influencers you collaborate with directly within Keyhole, measure engagement metrics between multiple social media personalities side-by-side, and see exactly how your influencer marketing strategy contributes to your overall social strategy.
Key features
Optimize your social media strategy through ideal posting time, content type, and post length suggestions based on historical performance data for both owned media and influencer campaigns.
Find social media personalities within your niche via the platform’s hashtag tracking tool. Go through each account’s engagement rates and follower sentiment to verify their authenticity.
Spot rising and trending topics and run sentiment analyses to find what your audience thinks about your brand or other topics.
Drawbacks: The platform lacks social media inbox and scheduling tools. You’ll need separate platforms to centralize and respond to follower feedback or perform other social media tasks.
Pricing: You’ll need to get in contact with the sales team to get a pricing quote.
Emplifi’s commerce-specific social media management tools help online stores curate UGC, build link-in-bio sites, schedule posts, manage reviews, and spark new influencer collaborations.
Most notably, Emplifi includes the option to unify your customer service efforts — you can deploy omnichannel chatbots, escalate negative brand mentions to support cases, and track cross-channel or platform-specific customer service metrics.
Key features
Discover, collaborate with, and manage influencers directly within the platform. Set up influencer content approval workflows and use Emplifi’s Shopify integration to ship and track promotional products.
Identify the audience segments most vocal about your brand and receive alerts whenever there’s a surge of negative mentions. Escalate each negative mention to customer care teams via the platform’s Salesforce integration.
Schedule posts across multiple channels, get ideal posting time suggestions, and track engagement.
Drawbacks: Emplifi has a slight learning curve due to its complexity.
Pricing: You’ll need to get a custom quote from the sales teams.
eClincher is a social media management software with solid social listening and customer care features. However, the platform stands out through its local SEO and review listing management tools.
You can track and respond to Google Business Profile, Facebook Page, and Bing listings, and receive suggestions to boost your presence in local search results.
Key features
Schedule posts across multiple social accounts through intuitive calendars. Get ideal posting time suggestions, set up link in bio pages, and track social media performance via the platform’s analytics.
Track brand mentions across social platforms, news sites, community forums, and more. Respond to comments and reviews within the platform.
Organize your social posts under a centralized repository for easy employee sharing. Motivate employees to share branded content through leaderboards, goals, milestones, and recognition badges.
Drawbacks: eClincher’s local SEO and listing management are only available in the Enterprise plan or as add-ons in the Professional package.
Pricing: eClincher starts at $1609 per year, or $149 per month.
Merticool is a social media management tool with highly in-depth analytics capabilities. You can gather data across all your marketing channels (social media platforms, ad campaigns, streaming platforms, etc.) and centralize it for data-driven decisions.
Plus, Metricool can integrate with Looker Studio to provide valuable insights spanning 250 data sources and let you see how your audience moves throughout various marketing funnel stages — all under the same dashboard.
Key features
See top-performing pages and traffic sources and analyze website visitor behavior to gauge marketing campaign effectiveness and spot conversion rate optimization opportunities.
Generate cross-channel and network-specific reports via the platform’s ready-made templates, or create your own from scratch. Track and benchmark competitors across Meta, X, YouTube, and Twitch.
Stay in touch with your audience through the platform’s social inbox. Save canned responses, assign team members to moderate messages, and find important conversations through the platform’s search filters.
Drawbacks: X integration costs an extra $5 per month per social profile across all the platform’s pricing plans.
Pricing: You can get started with Metricool for free. Paid plans start at $18 per month (billed annually).
Taggbox helps you find user-generated content, reviews, and testimonials. You can share the content across your social media accounts via a user-friendly interface — perfect for connecting with audiences on a personal level.
The platform also lets you embed UGC on your website and email to add social proof and maximize conversions.
Key features
Identify the most active content creators along with their posts’ reach, sentiment, and engagement. Use the platform’s AI suggestions to quickly spot which UGC posts are share-worthy.
Monitor and respond to reviews across Google Business Profile, Yelp, Facebook, and other platforms. Submit rating Schema markups directly from the platform to occupy extra real estate across organic search results and boost click-throughs.
Publish UGC on your websites, emails, and social media accounts via various ready-made layouts. Track embedded UGC to measure click-throughs and conversions.
Drawbacks: Users report occasional technical mishaps.
Pricing: There’s a free forever plan available, while paid packages start at $24 per month (billed annually).
Sociality’s social media management platform stands out through its ability to surface both direct and indirect brand mentions — mentions that do contain your brand name but don’t tag you.
You can also respond to messages across all your social media accounts, while the platform’s built-in social CRM lets you store and track conversation histories and all other relevant contact details.
Key features
Assign incoming messages to particular team members and collaborate via internal notes. Save canned responses to boost response times.
Plan and schedule social media posts via the platform’s built-in calendar. Set up multi-level approvals to ensure thorough review processes.
Track your competitors’ follower growth, engagement rates, and more. Generate and export reports covering multiple competitors directly within the platform.
Drawbacks: The platform only supports Facebook, Instagram, YouTube, TikTok, and LinkedIn.
Pricing: Sociality.io starts at $83 per month (billed annually).
Digital marketing enthusiast, language nerd, and content writer. Horea loves writing about SaaS and anything that involves boosting online presence – from SEO to social media, web design, and more. His content is allergic to fluff and eats research for breakfast.
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