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Planable is the best client-facing social media tool we’ve ever used and we’ve used a lot.
Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
Creating a captivating image is all about blending different elements seamlessly. Just think about it – you might put together an amazing image, but if you forget to fine-tune it for the right sizes, you’re flirting with the danger of ending up with distorted or incomplete visuals. This can lead to a less-than-perfect result, and it can also trigger a bunch of other frustrating issues along the way.
Back in 2018, we had an ‘aha’ moment when it came to successful social media marketing – it’s all about nailing those image sizes. We realised that each social media platform had its own unique image size demands, and we knew how crucial it was to get them spot on.
So, to tackle this hurdle, we came up with an awesome infographic. This infographic wasn’t just any regular image guide; it was your one-stop shop for all things Facebook, Twitter, and Instagram, especially if you manage multiple social media accounts. On top of that, we have provided five essential tips to elevate your visual presence on social media.
Our infographic turned into the ultimate go-to resource for social media image sizes in the marketing world as time went on. And here we are in 2024, rolling up our sleeves to give it a fresh update, because we’re all about keeping your social media game strong and your online presence looking sharp!
Image by TheWonderForest
Crafting a consistent color scheme for your brand is a must-do. It’s one of those key things to keep in mind if you want your online presence to look absolutely amazing. So, step one – choose a set of colors that represent your brand. This is a decision you don’t want to rush, because it’s a crucial part of building a strong and memorable visual identity.
Now, here’s the deal: a carefully chosen color palette doesn’t just make your online presence look pretty, it also makes your brand stand out in a crowd. Your audience should spot those colors and immediately think of your brand.
But it doesn’t stop there. Take those chosen colors and weave them into your social media style guide. This is your secret sauce for infusing a consistent and visually captivating vibe into every corner of your online presence – your website, your social media profiles, your marketing materials – you name it.
You know what’s another trick up your sleeve for creating a drop-dead gorgeous online presence? It’s all about skillfully weaving text into your visual content. Even if your gig is all about words, like in publishing or journalism, visuals can be your secret weapon to boost your online game.
Think about those glossy magazines that sprinkle captivating visuals throughout their text-filled pages. That’s the idea here. You’re aiming to get your message across effectively while using images or graphics to hook your audience.
By smoothly blending text with eye-catching visuals, you’re not just making your content more interesting – you’re serving up information in a way that’s not only informative but also downright stunning.
Image by Nike
When it comes to blending text with your visual content for that jaw-dropping online presence, there’s a fine art to it. Text is a fantastic way to communicate, but it’s essential to wield it with finesse and not drown your audience in words.
Remember the age-old saying, “less is more.” It’s like the golden rule of adding text to your visuals. Too much text can be overwhelming and might scare your audience away. Instead, opt for text that’s short, sweet, and to the point. Make it count, so it complements your visuals and gets your message across effectively. This way, your online presence stays captivating and doesn’t get bogged down by an overload of words.
Image by Ikea
Here’s another pro tip for spicing up your online presence: Add your logo, but don’t go overboard with it. You see, too much of a good thing can make your online space look all crowded and chaotic.
Before you slap your logo on something, take a moment to think about what your audience likes and what the situation calls for. It’s all about being strategic.
And when you do decide to roll with the logo, it’s a smart move to use a logo maker that’s got your back. Something like Flaticon is pretty sweet because it not only serves up a bunch of free logos but also gives you the tools to customize the size and transparency. You might even find a microphone icon or globe symbol that fits your logo vibe perfectly, especially if you’re working in podcasting, music, or traveling related field. That way, your branding stays balanced and you steer clear of the clutter zone.
When you’re aiming to steer clear of the tired old stock photo look and go for something with heart and authenticity, you’ve got some awesome alternatives. Platforms like Unsplash, Pexels, Freepik, and Deposit Photos are your go-to buddies. They’ve got a treasure trove of options that can take your social media visuals to a whole new level.
You see, image quality is kind of a big deal. It’s not just about making things look pretty; it’s a powerful tool to tell your brand’s story and leave a lasting impression. Fuzzy infographics and blurry images? Nah, avoid those or learn how to unblur an image unless it somehow fits your unique style.
In most cases, splurging a bit on top-notch visuals is like investing in your online presence’s secret weapon. It’s bound to make your brand shine and captivate your audience.
It’s time to put your social media posts out there. The quickest way to plan, collaborate, and schedule your pixel-perfect images is via a dedicated tool like Planable, a social media collaboration tool that lets you create content the way you deserve.
That’s what we have as a quick guide for your social media images. Did you come across any other tips or issues? Let us know.
Miruna Dragomir, CMO @Planable, ex Social Media Comms Manager @Oracle & ex Marketing Coordinator @Uber. 9 years of experience in social media and marketing. Built Planable’s brand and reputation and helped grow it from 50 customers to over 6.5K. Social media fanatic, tech geek & a sucker for learning.
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