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Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas...
Sep 30, 2024
Is your brand voice getting lost in the noise of social media? Well, using Twitter communities can make all the difference.
In this article, we’ll explore how you can use a Twitter or X community to start conversations and keep an authentic voice that resonates with your target audience. We will also share challenges you can face and how to handle them.
By the end, you’ll have a powerful new tool in your social media strategy kit that will help your brand voice stand out and stay crystal clear.
First, let’s break down exactly how you can create or join Twitter communities and start sparking conversations that matter.
Before you dive into the steps, make sure you have a Premium X account and a verified phone number so you can create communities.
Once you’re in the Twitter app, look for this symbol:
Then, look for this button to start making your community:
Next, you have to fill out the form, including your Community name. You’ll be presented with 2 options: Open or Restricted.
In an Open community, anyone can join, making it easier for your brand to grow quickly. But with the Restricted option, users must request to join, and the community moderators need to approve those requests before they become members.
You can invite users to join too, which gives you more control. Plus, the Restricted mode lets you monetize your community.
If you do this right, this gives you a chance to earn around $1,000/mo like 70% of creators who started a paid community. With this, your brand will have passive income while building a group of loyal fans and strengthening your brand voice.
Start with the same steps 1 and 2, just like when you’re creating a Twitter community. Then, it’s time to find Twitter communities related to your niche. Go to “My Communities” and use the search bar to look for your interests or niche.
You can also go to “Explore” to see tweets from communities, like this:
Once you join a community, engage with other members right away. Share content, contribute to discussions, and use these dedicated spaces to strengthen your brand voice. Make sure to connect with your audience and build trust using meaningful, value-driven conversations.
As you dive into these tactics, highlight the action points. Then, rank them based on what you can implement after this read to amplify your voice in your Twitter community.
Offer unique materials, insights, or experiences only available to your community. Use them to position your brand as an authority in your industry and keep your audience interested.
Exclusive content can also encourage your members to actively participate in discussions since it shows you take the time to create something unique for the community, not just generic posts.
Offer early access to products or events before launching to the public to build excitement. This can make them feel prioritized, which reinforces your brand voice as customer-focused. When you make your members feel special, they are more likely to engage and amplify your tweets.
You should also create exclusive industry insights through reports, guides, or tutorials. For example, share a value-driven guide like this social marketing strategies content and show how you’re using them to grow your brand while supporting social causes.
This way, you’re not just sharing advice—you’re giving your audience a real, behind-the-scenes look at your brand in action, making it both helpful and inspiring.
To do this, research the latest trends in your niche. Look at industry blogs, reports, and social media discussions to find relevant topics. Get your content writer to pull that all together and have them interview industry experts to add credibility.
Make sure the focus is on data-backed insights. 75% of people trust content more when it’s supported by facts which makes your brand voice synonymous with reliability, value, and credibility.
Want to keep your exclusive content flowing smoothly? Have your social media manager strategize posts in advance to keep your tweets consistent and on-brand.
Use Planable to create, plan, and schedule Twitter posts. Here’s how you can maximize the platform:
Use this to encourage your community members to share their thoughts, rather than just giving yes or no answers. Open-ended questions create space for opinions, ideas, and engagement, which gives way to deeper discussions within your group.
What does this do for your brand?
It shows you care about genuine interaction and value your audience’s input instead of farming for engagement through random tweets. Plus, it positions your brand as approachable and not just an X account broadcasting information.
Ask questions that relate to what your community members care about. Let’s say you have a health and wellness community. You can ask your relevant community something like:
These questions align with your brand and encourage storytelling from your members. Here are more examples to help you turn close-ended questions into open-ended ones:
In addition, keep your questions conversational. Use casual, friendly language so people feel comfortable responding.
Let’s do a comparison:
Put yourself in your members’ shoes. What would engage you to answer, option 1 or 2?
It’s option 1, right? The question feels more approachable and makes it seem like you really want to hear your audience’s answers.
But as you tweet open-ended questions, enforce community rules. Remind your members to keep discussions respectful and follow the X policies. When conversations are productive and friendly, more people will not hesitate to engage.
Hard selling often feels pushy and can make your company seem profit-focused, damaging your brand voice within X communities. So focus on building trust and genuine connections rather than pushing for immediate sales.
When you avoid hard selling, you prove to your specific community that they matter more than just a sale.
Create informative content that educates your audience. To do this, develop a content creation workflow that lets you share educational articles and in-depth guides consistently.
You can also post short videos that give them an idea about what your brand stands for or how your products can help users. Videos are highly shareable, with 52% of customers more likely to share them than any other form of content. But make sure each piece of content solves your members’ challenges.
Another way to steer clear of hard selling is to share real-life examples of how your products helped others. This can help you boost your credibility without directly pushing a sale.
Bring up your product when it naturally fits in the conversation. Don’t force-feed it and promote it in your Twitter community daily. That can wear down your members once they start feeling you’re only in it for the quick bucks and not genuine conversations.
Here’s an example if you’re in the medical niche, which is an always booming industry:
Let’s say you’re promoting a medical alert system in your Twitter community. Do not say this:
You have to take a more thoughtful approach, and tweet this instead:
This reinforces your brand voice as caring and informative – a key in the medical industry.
Use hashtags in your Twitter communities to connect your brand to larger industry topics. With this, you can join important conversations to make your brand voice more visible and relevant.
It also lets your specific community see your brand as a leader and participant in your niche’s topics, rather than just a bystander.
Keep an eye on what’s trending on Twitter, and find hashtags that connect with your niche or align with your brand’s values. To dig deeper into what’s trending on Twitter, use Brand24’s social listening tool.
You need to set up a monitoring project to track keywords. Once mentions start coming in, the tool will show you the trending hashtags tied to your chosen keyword. For example, these are the trending hashtags linked to Brand24:
You should also use our free AI-powered Twitter hashtag generator to get ideas fast. The tool lets you choose from different writing styles, like formal, humorous, and casual. This helps you have tags that reflect your brand voice.
Additionally, use popular hashtags to reach a wide audience and niche hashtags to connect with a specific community. For example, insert #MarketingTips in your tweets for a broader reach and #SocialMediaForStartups to connect with a smaller, focused group.
Lastly, don’t just tweet and upload content — interact with others using the same hashtags. This increases your visibility and draws more users to your Twitter community. With this, you get to showcase your engaging, friendly, and approachable brand voice to more people.
Brands that include memes in their marketing are 60% more likely to attract purchases. That’s the power of humor.
What does this mean for your Twitter community?
Using memes and GIFs brings out your brand’s personality, making it feel more relatable. It also shows that your community admins know how to have fun. Plus, they lighten the mood to make your members feel more comfortable starting conversations with you.
Stick to memes that match your brand tone. If you have a light-hearted approach, use playful, non-offensive memes. Meanwhile, if your brand is more professional, choose memes that keep that sense of credibility while still being engaging.
Here’s an example of memes for digital marketing:
Here’s a more professional yet still playful meme:
Use trending memes and GIFs while they’re still relevant to keep your brand voice fresh. But make sure they connect with your community members’ experiences or challenges.
But don’t be afraid to occasionally share a meme simply because it’s funny or trending. You can often find a creative way to tie it back to your community.
Another way to use humor in your community to strengthen your brand voice is to get your members involved. Ask them to share their memes about your website or products. This makes them feel involved and creates a fun, interactive environment.
For example, you can ask: What’s your Monday like? Share your best meme!
To help you put this tactic into action, get a project-based intern from platforms like Prosple or WayUp. Interns are young and more in tune with the latest memes. They can help you find the most fitting ones for your Twitter members. Plus, the extra pair of hands can help you focus on harder-to-apply tactics.
Did you know that 20% of new businesses fail within the first 2 years?
This makes celebrating company milestones even more important. Highlighting your wins shows your growth and resilience, which helps build credibility.
But it’s not just about bragging rights. You can apply this tactic to make your customers feel that they are part of your success. With this, you can amplify how your brand voice is about value and connection.
Frame your achievements around how they benefit them, your members. For example, you can tweet this:
Acknowledge how your customers played a role in your success too, like this:
Tie your milestones to bigger causes. If your business supports social causes, sharing milestones tied to those efforts shows that you prioritize positive impact, not just profit. This can help you connect with your audience on shared values and make your brand more relatable and authentic.
Here’s what you can tweet:
Additionally, post about employee milestones. With this, you can elevate your humanized brand voice while showing appreciation for employee contributions. Here’s what to tweet:
Get your members to share their experiences, stories, and opinions, which in turn helps amplify and spread your brand voice. You can use UGC to weave real stories from your audience into your overall message to make your brand voice more authentic and relatable.
Also, this shifts the focus from just your company’s achievements to how your products or services impact your audience. With this, your brand voice becomes more inclusive and customer-focused.
Create a unique hashtag and tell your members to use it when sharing their experiences. To develop your hashtag, make sure it’s short, easy to remember, and reflects your brand or service.
It should also be relevant to your community and encourage engagement. Check if it’s not offensive to your members too. To be sure, you can run a poll or ask for their hashtag opinions.
You can also offer incentives for users to share their content, whether it’s a product review or a creative take on your brand. Another way is to feature user stories or feedback in your exclusive community content.
Here’s an example of how you can do all these UGC tactics:
Let’s say you run a local wellness spa offer these Masseter Botox services. You can create a hashtag like #GlowWithUs or #GlowWithConfidence and encourage clients to use it when sharing their post-treatment stories or photos.
To make it more enticing, offer a discount or a one-time free service for the best creative before-and-after treatment shots. Then, tweet these user stories so members can see them in the community’s feed.
For a local beauty business, this is especially important to build trust, increase credibility, and attract new clients. Show real results from real people within online and offline communities.
Spot the ones holding back your brand voice in Twitter communities. Then, highlight the ways to build a stronger community link by tackling them head-on.
Since Twitter content, happenings, or news moves very quickly, your audience’s interests can shift overnight. If your community starts focusing on new trends or conversations and your brand voice doesn’t adapt, your message can quickly feel outdated.
This creates a disconnect which risks lowering your engagement and brand voice impact.
To fix or avoid this, keep an eye out on Twitter’s trending topics. Make sure you also monitor the tweets from your members so you can adjust your content to fit these new interests while still maintaining your brand voice.
More importantly, don’t guess — ask your community what they want! Use polls, open-ended questions, and direct messages to learn about their new interests. Twitter communities offer a great platform for getting this feedback in real-time.
If you have the resources, get the ideal Twitter expert to help manage your communities effectively. They can monitor trends, engage with members, and make sure your brand voice stays consistent and relevant as interests shift.
Trolls, spam, or negative comments can quickly derail conversations, harm your brand’s image, and distract from the meaningful engagement you’re trying to create. If not handled well, your brand voice can come across as unresponsive or even defensive.
How do you solve this?
Use Twitter’s tools to block or mute trolls that only aim to cause trouble. Simply go to that user’s account, click the 3 dots in the upper-right corner, and do this:
If a comment crosses the line, remove it and enforce community guidelines. Set your own rules for your Twitter community so members know that toxic behavior won’t be tolerated.
But the most important act to take is to be calm and professional when responding to even the most hurtful negative feedback. You can always acknowledge the issue without engaging in arguments. With this, you can show that your brand is mature and focused on resolving problems, not escalating them.
Keeping your brand voice consistent across all platforms can drive your revenue up by 20%.
But with fast-paced conversations and different team members managing interactions, your brand voice can easily shift, which can confuse your audience.
What happens then?
If your tone isn’t steady, your brand can feel disjointed. This makes it hard to build trust and recognition.
To avoid this problem, develop a brand voice guide. Define your voice, whether it’s friendly, professional, strong, positive, inspirational, or witty, and give examples.
Be consistent with the terminologies so everyone uses the same terms and language when talking about your products or services. Then, have your team review this guide so they’re aligned with your brand’s tone.
As you wrap up, take a moment to review your brand’s current messaging across the Twitter communities you created or joined. Then ask yourself: Does it reflect the personality and values I want to amplify? Is my brand voice clear and recognizable?
If not, it’s time to refine. Gather your team and prioritize tactics that will make the biggest impact. But make sure you continuously review your actions and check if it’s amplifying your brand voice like you want to.
To hit the ground running, use Planable to plan and schedule your Twitter content. Our platform makes it easy to collaborate with your team and keep your brand voice consistent. Plus, our free AI tools can help make managing your communities a breeze. Register now and get started for free!
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