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Jan 16, 2025
Posts with good engagement help grow your Facebook page, reach more of your target audience, and build brand authority over time. But like with any other social media platform, you need to keep an eye on changes, which can become time-consuming – especially if you’re managing multiple social media accounts. Trends, new features, and algorithm updates keep emerging at a pretty intense pace.
These Facebook post ideas will spruce up your content mix and give you a full month’s worth of inspiration.
There are a few key things to keep in mind when you post on Facebook. To create more engaging content, follow these best practices when you draft posts, and I mean from the absolute beginning. From the planning stage.
Doing this will make it easier to choose formats, allocate resources, and visualize your content pillars long-term in a way that serves your brand. Let’s get into it.
The main perk of a Facebook post that encourages people to get involved is that it boosts your reach and engagement. But it also fosters a sense of community over time, as people share laughs and experiences with each other. You reach more of your target audience but also build goodwill for your brand.
It’s not enough to add interactive elements, though. When you create polls, FAQs, or infographics, keep in mind that these are simply formats that need to be combined with subjects people genuinely care about. Striking an emotional chord and/or providing useful info is the way to go.
Finding the times when your Facebook audience is the most active means you can get more engagement, which in turn means you’re making the most of the resources you invest in each post.
Frequency is important, too. Some brands post 4-5 times a week, while others post daily. You should definitely experiment with different posting frequencies.
As you do this, keep an eye on audience insights. They’re your best tool for making sure your Facebook strategy is in tune with the specifics of your niche, location, and audience preferences.
Once you have a good idea of your best times to post, you can use social media tools to schedule Facebook posts in advance – so they always get published at exactly the right time.
Scheduling a Facebook post in Planable
Storytelling has an age-old ability to keep us involved and curious about the next step, so this is more important than ever when it comes to social media. There’s so much noise (in terms of both messages and visuals) that we’ve learned to tune out. But a good story pulls us in.
When you use well-made visuals to support a clear story, you don’t need to write the next Odyssey. Simple, short everyday narratives with expressive words sprinkled in will delight your followers.
Authenticity will help bypass your potential customers’ natural skepticism toward brands in general. The more you develop a unique voice and wield it with flair (but also consistency!) when writing your social media posts, the more people will listen to what you have to say.
Solid brand awareness takes years to build. But an inspired use of voice and tone will be your foundation.
On the one hand, the Facebook algorithm prioritizes video posts and photos. On the other hand, compelling images have been capturing our attention since way before social media. It’s a balancing act to appeal to both robots and people, but always put people first.
When mapping out your Facebook post ideas, prioritize high-quality visuals and make sure they’re consistent with your brand guidelines. Use colors and bold text to your advantage, but also keep an eye on accessibility (such as easily readable fonts, alt text, and whatever other adjustments are relevant to your audience).
Collaboration on a Facebook post in Planable
Thoughtful questions can boost engagement by inviting people to chime in. Make sure they’re open-ended and monitor the comments in case things get heated up.
In the example below, Diamond Pet Foots asked a cute question that encouraged Facebook users to post photos, and they sure delivered.
As your audience becomes involved, don’t forget to make future Facebook content with people’s (credited) contributions from the comments.
Post videos that give folks a sneak peek of your process. In addition to the way Facebook’s algorithm prioritizes video, it’s a matter of being transparent and building trust.
A behind-the-scenes video like this one from Puparazzi Pets can go a long way when it comes to highlighting the actual human expertise behind any Facebook Business Page.
Every once in a while, sprinkle in a Facebook post that contextualizes an industry development for your Facebook followers. People might hear the news but not know immediately how it applies to them, so bridging this gap establishes your authority.
This post from Blue Buffalo addresses new research on a heart issue for dogs and how it correlates with certain foods. As the comments prove, pet parents were very interested.
No list of post ideas is complete without product photos that highlight what you have to offer. If you’re promoting a service, consider the most visually appealing parts of the process that you could highlight.
And while not all product photos can turn out as endearing as this one from Diamond Pet Foods, you can apply the same principles. A natural environment and a charismatic model always help.
User-generated content humanizes your brand and works as social proof. It strengthens the connection with your audience while building a richer, more expressive brand universe. Diamond Pet Foods does this regularly by posting photos people comment with or tag the page in.
Making Facebook posts about trending topics can bring your content to more potential customers while fostering trust with your existing ones. Always have an angle – the point is not to just share viral stories, but to take the opportunity to showcase your brand’s unique contribution.
This post from Clarendon Animal Care on making an informed decision about TikTok-famous dog trainers does a fantastic job.
Reels are optimized for mobile, where most users interact with Facebook content, and include easy ways to personalize via music, overlays, and effects. They can be used to showcase your product/service but also to provide a little comic relief, just like this short and very cute “interview”.
Memes are some of the most widely beloved types of content out there. Browse websites or Facebook groups that specialize in them to get a feel for what meme formats are going around these days, then adapt a few favorites to your niche. You can’t not smile at this well-utilized classic from Blue Buffalo.
The boost that Facebook videos get in the news feed applies to live streams as well. But they’re also a great opportunity to show off your product or service in a genuine, down-to-earth way. Not to mention the opportunity to improve your brand’s relationship with its audience by answering questions in real time.
The service absoluteDOGS provides is game-based training, so letting people get a feel for it with a live stream is a great way to go.
While you can’t create Facebook polls for the feed anymore, you can add one to your page’s stories or use a little workaround (like voting via letters or reactions). This fun, lighthearted example from Dogs Trust has a great lesson to teach: a few of your poll options can be a little bit silly. Some will take them seriously, others will play along, and all this generates engagement.
Selfies consistently show some of the best performance among all types of Facebook posts. It’s another fortunate case of pleasing both the algorithm and our natural tendency towards other people’s faces. This selfie from Happy’s Place has a lot of warmth, in both the photo and the caption. Win-win.
Recommending a book, podcast, or documentary consolidates authority and showcases expertise in a subtle way. By putting people on to relevant long-form content, you signal that you do your research and connect with the most involved people your brand is addressing.
The book in this post from Guide Dogs Scotland also raises money for the organization, which I love, but you don’t necessarily need that connection to make an impact. Simply shout out a book that informed and inspired you as a professional.
Facebook Live has an edge on static posts when it comes to popping up in people’s feeds, so it brings a boost in visibility. Make live video a recurring part of your social media marketing strategy and take a leaf from absoluteDOGS’ book: genuinely valuable info wrapped in a fun concept.
If you ask me, tutorials are among the best generators of fresh Facebook post ideas. They pre-exist the Internet yet never go out of style, they always have room for fresh perspectives even with well-trodden subjects, and they’re among the most shared. People want to associate themselves with competence and insight.
Play with the format – tutorials could be reels, blog posts, or simple graphics (like this one from Chewy about choosing animal-friendly plants).
Describing success or overcoming obstacles in honest language gives your brand a chance to connect with people on an authentic level. This example from Chewy shows how relatable and heartwarming the comments can get if you add an insightful invitation for people to join the celebration.
Infographics are great ways to do data visualization in an accessible form and they often get shared widely. This Facebook post from Dogs Trust works as a great marketing tool by building credibility.
AMAs have all the benefits of Facebook Live, with the added perk that the whole duration is dedicated to your target audience and their concerns. Promote it beforehand and you’ll see the results. In this example from Pupparazzi Pets, the comments are full of both questions and general appreciation.
Charities and causes give people a genuine reason to care, so choose one to support and invite others to do the same. It shows that your brand isn’t just concerned with audience engagement, but also with its role within the community.
You can go for an established partnership like in this example (Blue Buffalo with Best Friends Animal Society) or simply make a recurring donation. Truly helpful contributions can’t go wrong.
When the world of Ikea hacks meets the world of cat care hacks, magic happens. The takeaway: lots of Facebook post ideas can come from just looking at your products and adapting them ingeniously to different people’s needs. Your page becomes a go-to resource.
Spotlighting an employee encourages trust by showing the human faces behind your Facebook page. It gives you an opportunity to highlight the organizational culture that keeps things moving. Most importantly, it makes the subtle but crucial point that well-treated employees provide quality services (just like in this example from Guide Dogs Scotland).
Sharing a link to another social media platform where you’re active can be very useful for connecting with people in multiple places. Make a strong case for the kind of engaging content you’ll be posting there, like in the example below.
Not every office has furry friends around for behind-the-scenes photos, but this kind of Facebook post can still go a long way when it comes to transparency and trust. Choose areas of interest in your office that you can build small stories around. Show people how you work.
Pros and cons lists establish your expertise by gathering industry tips into guides that help people make important decisions. You can, of course, make silly and fun versions, but informative ones like this example from a canine training center also work well.
If your company has an upcoming event, your list of Facebook post ideas should definitely include entries for before, during, and after. But you can also post images that simply connect big public events to your niche. Both approaches breathe life into your brand personality.
The informative, educational content you’ll find in dos and don’ts lists is highly shareable, not to mention bookmarkable. Consider where your audience’s interests intersect (in this case, love for animals and gardening). Doing this will guide you toward relatable, but not overused content ideas.
Bringing an influencer on board can help you reach new audiences, showcase your service from new angles, and generally refresh your social media calendar. You can establish local partnerships directly or work with a creator community. Or, the secret third thing: go the fun route and simply decide to qualify a certain someone as an influencer yourself, as seen below.
Branded graphics solidify your brand identity in people’s minds. Look at everything on your Facebook page through this lens: is this another opportunity for visuals in your brand colors? This example about trimming dogs’ nails makes a great case for summarizing useful info in a visually memorable, brand-appropriate way.
A well-written, optimized, evergreen blog post should generate multiple Facebook posts. Pick out different portions to add in the caption and make sure you use genuinely good photos. This example from Chewy is definitely worth posting multiple times.
Seasonal posts connect with people’s actual emotions and plans. They also make a case for how your brand can fit into real life, whether you provide inspiration or simply a moment of delight, like in this joyful example.
Reusing content that performs well gives it a chance to reach even more people and makes the most of the resources you invest in production. But get crafty about it! You can repost your own content from further back, or pick out text/photo comments from your audience.
For example, this tutorial on making a photo cushion is worth reposting in itself. But the comments are also full of user-generated content that can be used (with permission and credit!) for a bunch of fresh posts.
There you go! A whole month’s worth of fab Facebook content to get your creative juices flowing. Now it’s time to use all this inspiration and see how many social media post ideas you can create for your brand.
And while you’re at it, why not give Planable a try? You can draft and schedule Facebook posts from one platform, and your first 50 posts are completely free!
Irina is a freelance senior copywriter & content writer with an advertising agency background. If she’s not rummaging for good synonyms, she’s probably watching a sitcom or listening to radio dramas with plucky amateur detectives. She loves collage, doing crosswords on paper and shazamming the birds outside her window.
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